How does Amazon self built station operate? Why do cross-border e-commerce companies have to build their own stations?, What does Amazon Self built Station mean

Original title: How does Amazon self built station operate? Why do cross-border e-commerce companies have to build their own stations?

The so-called "Amazon Self built Site" refers to the use of Amazon as a backstage site management tool to quickly complete user registration, user identification and user data sorting, effectively update user information, and track user access behavior and backstage server processing in real time, so as to provide users with better services. It should be noted that there is no difference between self built stations and independent stations in essence. The following details how to operate Amazon self built stations.

How does Amazon self built station operate?

1. If you are just starting to build your own website, you must clearly grasp the positioning and development direction of the website.

2. Platform Foreign trade merchants who want to have their own integrated commodity platform or want to transform into an Internet company with independent cross-border e-commerce stations need to 3. Do traffic and develop brands. It is necessary to attract more people to visit the website through high-quality and inexpensive products, and more importantly, it is necessary to promote through drainage, so as to achieve the shaping of the entire industrial chain.

4. Do sufficient market research, widely absorb and understand the needs of the crowd, develop relevant plans, and achieve accurate docking.

5. Only by optimizing user experience and improving user preference can we achieve long-term profit.

Why do cross-border e-commerce companies have to build their own stations?

With the rise of cross-border e-commerce, more and more enterprises are joining this increasingly wide track. In the background of the times and on the way of the enterprise's own development, the disadvantages of e-commerce platforms are becoming increasingly prominent, and self built stations are gradually becoming the ideal choice for more people. What are the advantages of self built stations?

1. The conversion of self built station traffic mainly depends on the quality of its own website and goods, and inbound customers will not be affected by competitors.

2. The promotion of self built station merchants focuses on brand building and market promotion, focusing on building brand image, which can ensure the steady growth of sales.

3. Customers who buy at the self built station first recognize the brand of the merchant, have a certain degree of loyalty, and the repurchase rate is very high.

4. Businesses are not bound by any platform policies, and can formulate various policies according to the development of enterprises. It can even replace the product loopholes of the platform due to policy restrictions. Go back to Sohu to see more

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