In combination with the business characteristics of the commercialization of enterprise services as a recruitment platform, as well as the study of relevant research reports and interviews with Web3.0 professionals, the author of this paper analyzes the entrepreneurial projects of Web2.0 linking Web3.0. Let's take a look.

Today, I would like to talk about the entrepreneurship project of Web2.0 linked to Web3.0, which is suitable for Web3.0 practitioners who have resources to start their own businesses.

This article is a project business demonstration based on the author's own business characteristics (commercialization of enterprise services on the recruitment platform), the collection, collation and study of relevant research reports, and the interview with Web3.0 professionals (Darren of Xiaohongshu Investment Department, B4fomo Overseas Operation Manager, Seven Uncle of Web3.0 well-known KOL, etc.).

1、 What is Web3.0

At the beginning of the article, in order to facilitate the friendly reading of readers and friends, or the old rules, let's popularize what is Web3.0?

1. Core concepts

Web 3.0 is considered as the next generation Internet. The concept of Web 3.0 appeared around 2000 and was re proposed by the co founders of Ethereum and Polkadot in 2014. On the basis of Web2.0, Web3.0 returns to the original intention of Internet open source and decentralization through various blockchain technologies, and builds a user led and decentralized network ecosystem.

2. Internet development timeline

Image source - New Technology Research Institute

From the perspective of development trend, Web3.0 is a set of smart contract management in which users can freely create, allocate, interact, and own the network, which does not require centralized platform resource aggregation and unified allocation.

3. Main Features

Web3.0 focuses on the attribution of data value, and is characterized by decentralization, data self ownership, data interconnection, privacy protection, high intelligence and permanent preservation.

1) Decentralization

The distributed storage and computing power based on the blockchain makes the rights and obligations of the entire network node the same. The data in the system is jointly maintained by the network nodes, instead of relying on the central processing node, to realize the distributed storage, recording and updating of data.

2) Data self owned

The data content created by users is in the hands of users, not completely controlled by any organization. Data right confirmation and authorization based on blockchain technology will improve the situation that data is kept in private by the head platform, and users can master the use right and ownership of personal data.

3) Data interconnection

User behavior is not restricted by the third party. Internet applications break the boundaries and barriers between the original ecology. Applications based on different infrastructures can be interconnected through "cross chain" protocols.

4) Protect privacy

Based on cryptography, distributed storage and other technologies, the privacy transaction of user data content, the separation of physical identity and digital identity and other aspects of data privacy, identity privacy and computing privacy involved in practical operation are realized.

5) Highly intelligent

Intelligence is not only reflected in the interaction between people and the Internet, but also in the interaction between software and software. The application of AI and big data provides optimization and better suggestions for users' network behavior, and various user oriented push is also more accurate.

6) Permanently saved

The new data center and new data platform based on blockchain technology, through the distributed and intelligent storage system, enable key data to achieve sustainable preservation, realize data resource and value, and truly realize the extensive storage of information and data.

4. Main components: ecology

1) Web3.0 Wallet - The login account of Web3.0 is also the ticket to enter Web3.0

Web3.0 wallets are unmanaged. Users can safely store digital assets without trusting a third party. Only the user can fully control the key+digital assets to enter the Web 3.0 world. Most of the Web 3.0 wallets are simple to set up. The setting process only takes a few minutes. After the account is created, the user can start trading and easily access various Web 3.0 products.

Image source - New Technology Research Institute

2) DeFi - the financial system of Web3.0

DeFi (Decentralized Finance) refers to decentralized finance, which creates a decentralized and transparent financial transaction protocol through decentralized blockchain platforms and smart contracts. DeFi aims to create a financial service without centralization, so that everyone can carry out financial activities anytime and anywhere. The current DeFi projects are mainly concentrated in the field of lending and exchanges.

Image source - New Technology Research Institute

3) DAO - the organizational form of Web3.0

The exploration of DAO comes from the core concept of blockchain "group consensus". Its core goal is to solve problems and create value. Profit is a by-product of value creation. Since the emergence of DAO, there have been DAO organizations with different functions, including basic operating system class, protocol class, funding class, etc. In order to achieve more diversified purposes and multi scenario applications in the world of We3.0, the exploration of the utility and value of DAO is still in progress.

Case:

Uniswap DAO is a DeFi governance DAO and a DeFi tool controlled by the community. Participants have the right to collective governance in the direction of the development of this DAO, that is, anyone holding a UNI governance token can vote on the operation of the Uniswap protocol or the development proposal of infrastructure. Uniswap DAO ranks first in total assets at present, with about 1.9 billion dollars, accounting for about 31.7% of the overall market share.

Image source - New Technology Research Institute

4) Dapp - Web3.0 application

Dapp (Decentralized Application), referring to "decentralized application", is a distributed application running on a smart contract based on a point-to-point peer-to-peer network, and is a combination of a centralized front end and a decentralized back end (smart contract). The emergence of Dapp is considered to have opened the era of blockchain 3.0.

According to the statistics of Dapp data in June 2022, the revenue head Dapp mainly includes Exchange and DeFi, and the user head Dapp mainly includes DeFi, games, marketplaces and Exchanges. Uniswap V3, the V3 version of the leading Uniswap protocol of the Decentralized Exchange (DEX), was the Dapp with the highest revenue in June, with a revenue of $148.2 billion, far ahead of other applications. PancakeSwap is also a decentralized exchange application, with the largest number of users in June, up to 2.15 million.

Image source - New Technology Research Institute

5) Decentralized storage - an important pillar of Web3.0

Decentralized storage is a digital economy distributed storage network supported by blockchain technology and built through the token economy incentive mechanism. Decentralized storage distributes data to multiple network nodes, stores customer data based on smart contracts, and forms point-to-point distribution services; By setting reasonable value distribution, the blockchain's token economic incentive mechanism makes more users willing to contribute their idle resources, thus enlarging the storage capacity of the entire market.

6) GameFi - New Game Mode of Web3.0

GameFi, namely DeFi+NFT+Game, refers to decentralized financial products presented in the form of games. GameFi's game rules, props and derivatives are the operation mode of NFT products based on DeFi logic.

The NFT attribute of GameFi makes all assets, props and characters in the game unique and collectable. Players can fully own the ownership of these assets in the decentralized game. Compared with ordinary DeFi transactions, GameFi enhances the entertainment and interactivity of blockchain finance and NFT, and allows participants to profit from it by playing games, replicas, and social games.

7) NFT - an important means of Web3.0 value right

NFT (Non fungible Token), a non homogenous token, is a unique and indivisible token issued on the blockchain, which is mainly used to represent digital assets, including unique encrypted currency tokens in the form of picture avatars or video clips. Based on the unique attributes of NFT, NFT is often applied to digital collections, works of art, games, music, sports and other fields, realizing the identification and capitalization of digital content.

Image source - New Technology Research Institute

8) Stable currency - the ballast of Web3.0 economy

At present, the most popular stable currency in the market is the stable currency mortgaged by French currency. For example, USDT, USDC and BUSD are stable currencies anchored by the US dollar, and they are also the top three stable currencies in terms of market value. DAI, with the fourth largest market value, is a cryptocurrency collateral stable currency that soft anchors the US dollar, and is the largest decentralized stable currency in Ethereum.

Image source - New Technology Research Institute

9) Public chain - the cornerstone of Web3.0 application

The public chain that anyone can read, send and effectively confirm transactions, and also participate in the consensus process, is the underlying infrastructure of the blockchain industry. The smart contract function is injected into the public chain, and users can build applications on the public chain and issue tokens.

Image source - New Technology Research Institute

10) Difference from Web2.0

Image source - New Technology Research Institute

Web3.0 is an ecosystem of user co construction, privacy protection and open platform. Compared with Web2.0, the goal of Web3.0 is to realize a more open, zero trust/low trust, and unlicensed value Internet era.

OK, you may have a preliminary understanding and understanding of the world of Web3.0 here, and know what are the differences and differences between Web3.0 and Web2.0. At present, Web3.0 is still in its initial stage of development in China, and the business logic details and business argumentation still need to be developed. Speaking of this, I believe that the understanding of some non computer and software service industry practitioners may not be so friendly.

Next, the thought of returning to Web 2.0 starts to explain the project's resumption.

2、 Project positioning

One sentence logic:

The commercialization goal of indirect flow realization is achieved by linking C-end Web3.0 job seekers and B-end Web3.0 employers (project party, exchange, casino) through product tools such as Web2.0 mainstream new media communication platform (WeChat official account, Xiaohongshu, microblog, Meta, Twitter).

3、 Market trends

1. Positioning

Web3.0 talent search tools and recruitment information acquisition channels.

2. Growth

The old rule first comes with a set of latest data:

Photo source: Liepin Research Institute

From the perspective of the annual salary of new job recruitment, by the first half of 2022, the average annual salary of new talents in the field of Yuanuniverse has reached 315400 yuan, far higher than 274000 yuan in 2021, which is equivalent to the annual salary that a new programmer can get after struggling for 5-10 years, an increase of about 21% compared with the first half of 2021.

Judging from the distribution of high-end talents in cities, Beijing, Shanghai, Guangzhou and Shenzhen are still in the first echelon, accounting for 53% of the total number of talents, and the average annual salary is generally 200000; Compared with last year, talents began to spread to many cities.

From the distribution of new jobs in cities, Beijing, Shanghai, Guangzhou and Shenzhen are still among the best cities and talent centers in China. Hangzhou also occupies the fourth position without any disadvantage. The total number of talents occupied by these five regions has reached 68%, significantly more than other cities. The first echelon is still a favorite area for talents.

Image source; Liepin Research Institute

1) Talent demand tag

It can be seen from the pie chart that the proportion of people with 1-5 years of work experience is 51%, and the proportion of people with more than 5 years is 31%, which indicates that the Yuan Universe industry still requires certain work experience for talents.

Image source; Liepin Research Institute

In 2022, the industry will prefer highly educated talents, such as MBA/EMBA, the proportion of master and doctoral students will increase by 88%, and the proportion of college and undergraduate students will decrease by 11% year on year. Among them, the compound and application-oriented management talents grew fastest year on year.

Image source; Liepin Research Institute

Product research and development, planning and demand have become the mainstream of the development of the Meta Universe, and product managers have become the leaders in the field of newly issued positions. At the same time, Java, C++and algorithm engineers are the talents urgently needed by enterprises and organizations in the field of newly issued Meta Universe talents, accounting for more than 10%. The vigorous development of online games has also led to the emergence of game planners. In these new positions, the annual salary of talent recruitment is more than 200000 yuan, of which the average annual salary of architects is 559800 yuan, and the average annual salary of algorithm engineers is 486800 yuan.

Image source; Liepin Research Institute

4、 Business analysis

Through the analysis of relevant indicators of market trend data, we can know which data can bring actual value and benefits to the project. The project is positioned as a tool and platform for Web3.0 job seekers to obtain employer information. So for the project itself, the final two resources are the user flow of job seekers at the C end and the employer customers at the B end.

Through the key indicators presented by the above data, it can be basically determined that the project needs to import and pull new C end traffic resource tags:

1) Work experience

1-5 years/5-10 years.

2) Education requirements

Bachelor, Master, Doctor, MBA, EMBA.

3) Job hunting intention

4) Resume Field

The resume text covers Web3.0 related technologies, and the skills required by Web3.0 employers are counted as target C-end new users.

1. SWOT analysis

2. Strategy

Due to the domestic policy restrictions of the industry, the B-end employer resources still depend on the intra circle relations and resource accumulation, mainly including the exchange and the project party. It is relatively easy to develop overseas markets. Web3.0 is a bear market overseas, but it does not delay the need of employers who are always short of people.

5、 Analogy of successful project cases

Image source: WeChat official account

Select similar projects with the most active WeChat ecosystem for analysis and comparison. From the Block job, we can clearly see some employers' recruitment JD:

Image source: WeChat official account

6、 Business establishment

1. Renew the flow at the C end

1) Three key approaches

Offline forum:

Online summits and seminars:

The above contents are the three most core C end traffic introduction tools, the logic of which is mainly to rely on online forums, offline activities to circle the core head high-quality traffic of the target, the latter through WeChat group, Twitter group centralized management traffic through the public account as a recruitment information carrier in the group, Operation Reach guides users in the group to pay attention to public account products, thus achieving the core indicators of C-end traffic transformation.

2. B-end customer resources

From a business perspective, it is not difficult to understand this point. The business realization is more about sales and transformation follow-up with customers. The difficulty is more about the acquisition of employer customers and product differentiation. Therefore, in the early stage of brand establishment, it is more necessary to have partners with Web3.0 resources to join.

7、 Future operation and development

1. Employer demand excavation

For future project development, if you want to make more money, you must take more business orders and deliver more employers' needs. Therefore, the accurate control of employers' needs in the later stage needs the thinking of excellent business negotiators and product managers.

2. Product tool optimization

The business logic of this project is relatively simple and the risk is relatively small, because the product tools to assist business development in the later stage need not be too complex

1) Headhunting delivery project process optimization (project management)

This business is similar to the domestic headhunting service, so project risk control requires strengthening project schedule management and cost management. After the project runs smoothly, multiple business activities can be carried out in parallel without affecting the project risk to achieve the effect of fast tracking, control project cost, fast delivery, and connect more projects

2) Construction of professional resume database at system level

With the brand influence coming out in the later stage of business development, organizational process assets will surely accumulate a large number of candidates' resume resources. In order to protect organizational process assets, resume data on the cloud is certain, so database support is needed. According to the text OCR identification function of the database, it can more accurately retrieve the candidates' auxiliary delivery required by employers.

3. Brand building gains long tail

At the early stage of the project, it is still necessary to find the leading customer resources in the industry as a supplier or subcontractor, and then get the trust of the leading customer for services before sinking the long tail.

It is difficult to seek cooperation at the initial stage of project construction. There is neither relevant license plate nor brand influence. At this time, it is necessary to take the role of subcontractor to accept some second-hand orders of subcontracting in successful projects, such as headhunter subcontracting follow-up, etc., followed by the need to integrate partners with relevant brief resources and relevant industry flows.

Author: Yu Tianhang, WeChat official account: product Wang who knows technology

This article was originally published by @ Little Love Learning and published by everyone who is a product manager. Reproduction without permission is prohibited.

The picture is from Unsplash, based on CC0 protocol.

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