Significance of developing cross-border e-commerce
1. Develop cross-border e-commerce, strengthen the country and benefit oneself
As an emerging trade form in the development of global foreign trade, cross-border e-commerce has the characteristics of borderless and globalization, which provides a new way for China to cope with the new pattern of trade and avoid being marginalized. For enterprises, the construction of cross-border e-commerce system has greatly promoted the optimal allocation of multilateral resources and the establishment of mutually beneficial and win-win cooperation between foreign enterprises.
2. Grasp the commanding heights of commercial development and open up domestic and foreign consumer markets
The country is vigorously promoting the development of cross-border e-commerce, building a cross-border e-commerce platform with national competitiveness, establishing an authoritative global cross-border e-commerce big data trading center, establishing a cross-border e-commerce service system serving the world, seizing the overseas market, and mastering the voice and commanding heights of the cross-border navigation industry.
3. Improve the competitiveness of enterprises and make cross-border goods more competitive
Traditional cross-border enterprises can use cross-border e-commerce systems to expand global market information, effectively solve the problem of reducing foreign trade orders caused by asymmetric information for domestic and foreign enterprises, fully reduce intermediate links, and reach customer terminals directly, greatly improving the profits of cross-border goods, so that cross-border enterprises have more competitive advantages in China.
Confusion of enterprises in developing cross-border e-commerce
1. It is difficult to interpret cross-border e-commerce policies. Although the national government is paying more and more attention to the development of cross-border e-commerce business, and has issued more than 10 policies within a year, enterprises still face many problems in specific transaction processes and links, such as a series of legal and regulatory issues such as intellectual property rights, consumer rights protection, privacy protection and security protection.
2. Port docking technology is not easy. The 15 major cross-border ports have different informatization levels, customs clearance procedures, and port docking technologies, which cannot improve the timeliness of information.
3. The efficiency of customs clearance is low. If there is no recorded commodity, the customs shall check it manually; The order information is not synchronized, and the customs cannot calculate the tariff in advance; The customs clearance was not timely, resulting in a large backlog of parcels.
4. The calculation of import tax rate is complicated. Comprehensive tax, postal tax, tariff, value-added tax, consumption tax, etc. The calculation of various taxes and fees is complex, and manual accounting is prone to errors, lacking an intelligent tax rate calculation system.
5. The inventory management cycle lags behind. Cross border e-commerce enterprises have chosen to build their own overseas warehouses and settle in the bonded area to save logistics capital costs and time costs; The expansion of business led to the imbalance of inventory cycle management, and the inability to predict consumer purchase trends, leading to serious backlog or out of stock of goods.
6. The logistics management is not standardized. The international distribution cycle is long and the risk is greater than that of domestic distribution. The quality of logistics express delivery in each link is uneven, and consumers cannot receive logistics information in real time.
7. It is difficult to select cross-border e-commerce systems. B2C、B2B、B2B2C、O2O、M2C... It is difficult to select cross-border e-commerce systems, and I do not know the e-commerce system industry. Every system has its own advantages and disadvantages, and in-depth system technical problems cannot be solved.
8. The cross-border e-commerce industry is highly competitive. The competition of cross-border e-commerce platforms is intense. It is difficult to operate the self built cross-border e-commerce platforms. It is difficult to establish the cross-border e-commerce brand effect, and it is not good at the operation of cross-border e-commerce platforms.
9. Distribution development is difficult. Domestic consumers have increasingly strong demand for overseas high-quality goods, and minority users have gradually become mainstream consumer groups; Domestic trade enterprises and manufacturing enterprises independently enter the cross-border e-commerce field through the B2B2C model, and the competitiveness of the distribution market is becoming increasingly fierce.
10. The problems of payment and credit are prominent. Compared with domestic e-commerce, credit issues are particularly important for cross-border e-commerce; Credit is often the decisive factor to attract consumers to stop. It is difficult to solve the transaction problem between foreign currency and RMB.
Differences in cross-border e-commerce import and export transaction processes
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Common cross-border e-commerce platform models in the market
1. Buyer (purchasing agent) mode
Mode analysis: overseas individual sellers take pictures of physical store commodity information and upload it to e-commerce platform users to place orders (pay deposit), while sellers go to physical stores to shop, and buyers need to pay off the money before delivery. The seller sends it to the domestic buyer in the form of postal parcel and national express.
Customs clearance mode: express customs clearance (without customs documents)
Typical e-commerce models, classic cases include: ocean wharf, Meilishuo, global shopping, street honey, etc.
2. Cross border direct mail mode
Mode analysis: after receiving orders from customers, the e-commerce platform will centralize the goods of multiple orders to be packaged and transported to the domestic bonded warehouse, and then split the packages according to customer orders to be delivered to domestic express companies for delivery to users. Therefore, for orders, customs clearance can be completed within two weeks, and the goods can be delivered from the Free Trade Zone (except for special circumstances). For orders from consumers, overseas merchants will deliver goods through international logistics companies.
Customs clearance mode: goods collection and customs clearance
Typical B2B and B2B2C e-commerce models, and classic cases include: cross-border access, Suninghai outsourcing, Tmall Global, JD Global, etc.
3. Bonded warehouse goods preparation mode
Mode analysis: foreign goods are temporarily stored in the bonded area (currently only Beijing, Tianjin, Shanghai, Chongqing, Hangzhou, Ningbo, Guangzhou and Shenzhen can carry out this business), and consumers can purchase them and deliver them by personal parcel through domestic logistics.
Customs clearance mode: goods preparation and customs clearance
The latest e-commerce model, classic cases include: Aigou Bonded (Chongqing Free Trade Zone)
4. Similar import e-commerce
Mode analysis: traditional import trade mode, where enterprises transfer to domestic sales after paying taxes, is not cross-border e-commerce, but domestic trade or domestic conventional e-commerce.
Customs clearance mode: traditional import trade procedures
Adapting to any domestic e-commerce model, classic cases include: honey bud, golden eagle purchase, etc.
Introduction to core functions of cross-border e-commerce platform
1. Multi language support: the background supports the web (Chinese and English), the front-end purchaser supports webiosandrod (Chinese), and the front-end supplier supports the web (Chinese and English), using SSH architecture
2. Multi platform shopping mall: website shopping mall, mobile shopping mall and WeChat shopping mall can be opened with one click. It also supports enterprises to open offline physical stores, and consumers can scan the codes and place orders in the stores to experience the overseas shopping experience of domestic orders and overseas shipments.
3. Customs information docking: the order system is docked with the customs, and the consumer's order and other data are automatically synchronized to the customs. The customs can review commodity qualifications in advance, improve customs clearance efficiency, and deliver goods faster.
4. Marketing and promotion: distribution+public account+QR code+coupon+points, full or reduced, gifts and other marketing means, product/store links are shared to mainstream social platforms such as Baidu, Douban, and Weibo with one click, and orders are pouring in. At the same time, it supports one click registration and distribution, so that all people can become salesmen in cross-border malls.
5. Big data management: building a data compass can clearly see the hot data, people flow, product browsing, customer information and trading volume of the cross-border platform, and adjust the platform's business strategy by mining the value of data.
Digital Commerce Cloud • cross-border e-commerce service support
1. Pre sales service support: pre-sales service managers with more than 3 years of experience in cross-border e-commerce industry can communicate with you to deeply understand your business scenarios and cross-border e-commerce platform development needs, and create a customized industry solution for you!
2. Determine the cooperation intention: the product technology manager with more than 8 years of platform development experience will participate in and assist to jointly solve the technical realization problems of cross-border e-commerce platform development, implement the project development plan and sign the contract.
3. After sales training service: provide a complete platform user manual, organize training meetings for background operations, and provide exclusive follow-up service for platform secretaries.
4. After sales technical service: provide 7 * 24 hours technical response. A team of hundreds of technicians from the cloud is always ready to deal with technical problems for you, so that you have no worries.
5. Marketing promotion services: online marketing promotion of cross-border e-commerce platforms, including SEO promotion optimization, SEM promotion, SMS interface application, 400 customer service phone application, email marketing interface, etc.
Advantages of Digital Commerce Cloud in developing cross-border e-commerce system
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