The real estate brokers and real estate consultants under the "dangerous nest" are facing greater risks and challenges than in the past. In the cold winter, there is no look, no deal, and the great changes in the industry like a big wave, leading to the living situation of many real estate brokers can only be described as precarious.
However, fortunately, before the last straw came, many brokers seeking new changes keenly found an industry dawn that could break the situation - a new real estate marketing service platform based on the web3.0 framework, the second house.
What is web3.0? How will it protect brokers on their way to wealth creation?
Speaking of it, no matter whether you understand it or not and how willing you are to accept it, web3.0 is the hottest economic topic at present, and many people of insight have reached a consensus early.
On June 7, 2022, senators from both parties of the United States jointly proposed a financial innovation bill. They claimed that the implementation of this new bill would ensure that the web3.0 revolution took place in the United States and maintain the status of the United States as the world's financial capital.
On October 28, 2022, Japanese Prime Minister Takeo Kishida issued a statement, saying that the arrival of web3.0 will lead Japan's economic growth. We seldom hear a head of state emphasize web3.0 like this, let alone an economic power.
In China, blockchain technology has also been regarded as one of the important underlying supporting technologies in the digital economy era, and has been included in the list of strategic forward-looking technologies in the 14th Five Year Plan. Together with cloud computing, big data, the Internet of Things, industrial Internet, virtual reality, etc., it is one of the seven key industries.
When Stephen Chow registered his first INS account, he wanted to recruit web3.0 talents. When Sequoia Capital invested half of China's Internet, it also shouted "all in". The prospect and significance of the second real estate developer who took the lead in supporting web3.0 technology in the real estate industry are self-evident.
In plain terms, the difference between web1.0, web2.0 and web3.0 is that web1.0 is read-only, web2.0 is readable and writable, and web3.0 is readable, writable and can be owned.
Take the real estate industry as an example. Before 2004, it was the era of web1.0. At that time, it was like moving the real estate information from the newspaper to the computer screen. The system author created pages, including text images and hyperlinks that can jump. As a broker and user, they can only browse and read, and there is no way to add or modify information. At that time, there was nothing to create accounts and log in to the system. At that stage, user consumption is to pay for information.
Since 2004, it is the era of web2.0. The most important sign of this period is that real estate brokers and users can not only read the real estate information on the network, but also publish, communicate and sell it on the network.
However, it is increasingly clear to brokers that the proportion of their efforts to their gains is becoming more unfair. Brokers play more of the role of "tool men" and are seized by the platform to the maximum extent of labor value. It is only the shareholders of intermediary giants such as Shell and Anjuke who are truly rich. When the industry is booming, some problems may be covered up, but when the industry profits gradually shrink, this contradiction will be gradually amplified, making everyone in it miserable and difficult.
At this time, the second house based on web3.0 is more like a revolutionary of "fighting local tyrants and dividing their rights". It shows its rejection of the past wealth distribution method, and is willing to give the platform participants the means of production, the root of wealth generation, with web3.0 technology. The second house owner no longer deprives the information and resource ownership brought by the broker, the operation control right and the final income right. The broker's house source information, customer resources, channel resources, etc. can all be uploaded to the decentralized and tamper proof blockchain in the form of NFT under the control of smart contracts, and the official Internet regulator can be jointly used for dual insurance.
In a word, the broker's core resources - housing source information, customer information, channel resources, etc. will be digitally confirmed, and become the profit chips within the second ranking house web3.0 system.
In the world of second house owners, there is no monopoly giant. Power and wealth do not belong to some big men of a company, but to all brokers and partners of the platform. Even the advantageous resources provided by the platform, such as house source data, customer data, professional teams, brand value, etc., are owned by platform partners and brokers.
This can be understood as "DAO" (Decentralized Autonomous Organization), a decentralized organization. The second house is a community managed by contributors. Brokers and partners can use their own information and resources converted into digital assets to fully manage their own regional platforms, and use the platform's huge data, cutting-edge technology, and endorsement of professional team advantages to independently expand business to maximize benefits.
