There is no doubt that a good content management system is crucial today when content is king. It can manage, add value and reuse various types of digital assets of enterprises, improve the operational efficiency of organizations and the competitiveness of enterprises, and enable enterprises to take the lead in the era of digital competition. So, among the numerous CMS systems in the world, which one is the CMS system that really meets the needs of the current era and can help enterprises firmly lock users in online channels?
In fact, it is not difficult to select a reliable CMS system. Just grasp the following five key points to easily select the most reliable content management system!
1： Who can provide more personalized digital experience will be more able to capture users
Do you have this experience? When you browse something online, the products you have just browsed will be pushed to you on some shopping platforms. This is the personalized customer experience that a good CMS system can create. As an excellent CMS system, it can collect data through interaction, so as to carry out large-scale cross channel personalized experience.
2： Multi language output, laying the foundation for enterprises to go to sea
In the era of globalization, enterprises need to provide content for multiple countries/regions in multiple languages. In the trend of globalization, many enterprises will choose to "go to sea". For cross-border, enterprises need to be able to provide services for users in different languages around the world, so this also requires that the enterprise's CMS system can manage and publish content in multiple languages and sites.
3： Choose CMS systems that are more flexible and capable of docking with more advanced technologies
The progress of automation, personalization, artificial intelligence and machine learning technology is fundamentally reshaping the marketing ecosystem, so enterprises need to find a CMS system that can collect interactive information generated from these channels, and analyze almost unlimited data generated by them to better understand their users' needs.
4： Enterprises need to provide more accurate and intelligent analysis of the CMS system
A good content management system can not only help enterprises manage data, but also be able to help enterprises interpret data. Therefore, the CMS system with powerful analysis and summary functions is more in line with the needs of current enterprises. It can interact with the enterprise online content platform according to users, provide personalized user analysis, customer classification, etc. for enterprises, and then release appropriate information to users at the appropriate time, fully and intelligently apply the collected user information, Better stimulate the curiosity and consumption desire of users.
5： Enterprises need to flexibly use content to match the situation
The era of static websites and non personalized online shopping experience is gone forever. The various ways that companies sell products and services and consumers purchase are closely related to excellent content experience. An enterprise's content management system needs to be able to consider how consumers use content at each stage of their customer journey, so that enterprises can provide them with appropriate incentives in the appropriate context until a transaction is concluded.
Sitecore: Integrated CMS and digital marketing platform, more suitable for enterprise site building
The above is the quality that a good content management system should have today. To sum up, we need to have multi-channel collection, analysis and flexible use of user information to provide more personalized and situational services for multilingual users. Looking at the whole market, it is Sitecore that meets these needs.
Compared with other content management platforms, Sitecore is an integrated CMS and digital marketing platform. In the field of creating high-quality consumer experience, it has strong technical support and rich experience. It is good at creating situational marketing, close to and meet user needs; With the help of Sitecore to build a digital marketing and content management platform, we can have a comprehensive insight into consumer demand, uniformly manage the content of all digital channels, and provide customers with a consistent experience on different contacts; At the same time, through accurate 360 ° portraits, large-scale one-to-one personalized marketing is realized, which maximizes consumer satisfaction and loyalty, and leads the digital upgrading of brands.
To sum up, Sitecore is very suitable for enterprises to build websites. It has rich functions, high security, and strong scalability. It is especially suitable for enterprises that need to build websites quickly in multiple languages and regions. At the same time, it supports marketing personnel to operate websites independently, without much IT resources.
Choose Sitecore and choose a more mature implementer - Qingdao Ruizhe
From the above advantages, when enterprises are facing digital transformation, Sitecore can be said to be a content management platform that helps enterprises to carry out efficient multi site content management, provide users with more accurate and personalized experience, and improve online sales. For such an international and top CMS system, it is not easy to recruit a mature implementer in China. Taking stock, the most mature and first-class implementer is Qingdao Ruizhe Information.
Qingdao Ruizhe Information is the first company in China to master the technology implementation and operation and maintenance of Sitecore. As an official certification implementation partner of Sitecore with more than 10 years of experience, Ruizhe has a technical team of more than 30 people, has served many projects at home and abroad, and has accumulated a lot of project experience; At the same time, Ruizhe is also a professional SaaS service provider for Sitecore renting. It can provide a series of services around Sitecore technology development and operation and maintenance, such as the SXA development model with greater technical difficulties in Sitecore. Ruizhe is also the first enterprise in China to use it and has relevant project experience
From these interpretations, it is not difficult to see that if an enterprise wants to gain a place in today's fierce global market, it is essential to have a content management system that can provide efficient omni channel marketing content output, meet personalized user experience needs, simplify complexity and carry out personalized marketing on a large scale, And Sitecore is the perfect choice to meet these needs!
