An appropriate content management system (CMS) is an urgent task for enterprises to maintain competitiveness through digital upgrading and transformation. Now 90% of enterprise website development uses CMS, which can easily create excellent customer experience in all channels, help enterprises attract new customers, retain old customers and turn existing customers into loyal customers, expand market share and increase revenue.
In the digital era, content is king, and building a strong content management system with digital experience requires multiple major functions. Take software Sitecore as an example, an integrated CMS and digital marketing platform, to create a high-quality user experience, with strong technical support and rich experience, insight into consumer demand, unified management of all digital channel content, through 360 ° portraits, to achieve large-scale one-on-one personalized marketing, improve user satisfaction and loyalty, and promote digital brand upgrading.
Nine major functions required by a strong CMS content management system are as follows:
1. Easily create and edit content
The Sitecore content management system is easy to use, and you have time to focus on the implementation strategy.
2. Tracking and definition of workflow, report and content organization
The Sitecore content management system tracks the whole process from content creation, editing and approval to publishing, promotion and reporting, customizes and controls the workflow, which will help everyone work together smoothly and complete tasks on time. It has powerful organization function, and can be accessed automatically even if the content on the website is moved or changed.
3. User and role-based management prevent errors
The Sitecore content management system allows customized user management permissions, and can be extended when your needs change. It also ensures that the solution you choose supports role-based permissions, and can manage the access permissions of people rather than individuals.
4. Security keeps customers highly trusted
With the improvement of digital strategy and the establishment of personalized relationship with customers, properly protecting data and customer information will help customers maintain high trust in the products and services they provide. The Sitecore content management system integrates a powerful authentication mechanism to enhance security and prevent unauthorized access to sensitive information.
5. Multi channel scalability
With a headless Sitecore content management system, you can publish content to many different channels, devices and interfaces to help you complete these tasks. You can also easily add new channels by simply loading existing content into new channels. If you want to interact with customers through multiple digital channels, it is wise to give priority to multi-channel scalability.
6. Multilingual content function easily expands customer base
Globalization has made the world smaller, but for enterprises, marketing to international audiences will bring a series of challenges, such as managing multilingual localized content. The Sitecore content management system supports multilingual editing tools and intuitive translation workflow, and laws on digital information and privacy vary from country to country.
7. Flexibility, scalability and performance support more operations
The Sitecore content management system has sufficient scalability to grow with the business. It has greater flexibility, supports a wide range of APIs, and can perform more operations on content across different channels and devices. Generally speaking, you can run the content management system from your own server or cloud to accelerate the speed of entering the market, and provide agility that you do not have, so that you can handle sudden traffic peaks and changing needs.
8. Personalization and analysis create convenient experience
People are getting used to enjoying convenient, selective and instant personalized services. Sitecore content management system needs to be able to collect and process interactive data in real time, and help you interpret these data, so as to understand the stage of customers in their purchase journey, and create personalized and closely related experience for customers, no matter how they choose to interact with you.
9. The combination of content and e-commerce is simple and convenient
The era of static websites and non personalized online shopping experience is gone forever. A Sitecore content management system for e-commerce and digital marketing, with a set of specific functions, such as seamless and flexible inventory management, automation of subsequent steps, and easy integration with payment, delivery and tax providers, will help to provide a simple and convenient shopping experience.
Seen from the above, Sitecore is easy to use, rich in functions, strong in security, flexibility, scalability, and personalized experience. It is suitable for enterprises with multilingual, multi regional sites, and multi team content, as well as for enterprises that need to quickly build sites and provide personalized experience.
When enterprises choose Sitecore, they can choose Qingdao Ruizhe Information, a more mature implementer, to certify the implementation partners. For domestic companies that have mastered the technology implementation and operation and maintenance of Sitecore earlier, from Sitecore 5.0 to the current Sitecore 9.0, Ruizhe has more than ten years of experience in the development and maintenance of full version projects, such as the SXA development model with greater technical difficulties in Sitecore, Ruizhe is also a domestic enterprise with relevant project experience.
At the moment of enterprise digital transformation, a good CMS system can help enterprises realize consumer insight in a real sense, create personalized user experience, meet customer needs of enterprises of different sizes, and realize real digital marketing with big data as the support.
