CMS market is a highly competitive market. From self hosting to full hosting, as well as all products in between, it is difficult to determine which CMS is suitable for you. Learn more about global CMS market share in the in-depth guide below!
What is the most popular CMS platform in 2021?
WordPress remains the most popular Content Management System (CMS) Leading position. However, 2020 and 2021 have brought some drastic changes to the CMS market. Although WordPress is still the dominant platform, other platforms are still competing for market share, and their number is growing.
Yes Ten CMS platforms Available, depending on the type of site or project you are working on. However, when it comes to CMS market share, only a few names are worth mentioning.
Before starting to discuss each platform, let's look at 2021 Global market share Top 10 CMS:
CMS market share statistics in April 2021
The competition between CMS platforms is not very fierce - and it has not been for a long time. WordPress supports more than 60% of websites using CMS. Even beyond these platforms, the world More than 40% of websites All use WordPress.
Although WordPress dominates the CMS market, it is important to note that even if 1% of the market share still translates into millions of websites. For example, Magento is one of the most popular CMS platforms in enterprise websites, but it "Only" has 1% market share 。
To understand the changing pattern of CMS market share, we need to consider historical data and see how these figures have changed in the past few years. With this in mind, we will study the market share data for 2020 in particular, because COVID has (and will continue to) have a lasting impact on technology adoption.
Shopify's market share has increased dramatically
Shopify's market share by April 2020 About 3.7% 。 One year later, the adoption rate of e-commerce CMS is about 5.4% of the whole market. The annual growth rate is 1.7%, which is almost unheard of in the CMS market.
Shopify Home
Although many industries have felt the impact of the COVID pandemic, it also represents an opportunity for technology companies. In this case, we can partly attribute Shopify's substantial growth in 2020 to the fact that many customers need to find a way to bring new income to their families.
As millions of workers around the world are forced to take vacations or lay off due to business closure, Shopify positions itself as the most user-friendly choice for quickly launching online stores. The e-commerce market will accelerate rapidly in 2020. Shopify provides non-technical users with the option to sell products outside of Amazon and other traditional platforms.
Shopify's CMS market share growth has also brought considerable financial returns to the company. Shopify's revenue in the fourth quarter of 2020 US $977.7 million , an increase of 94% compared with the same period in 2019.
In order to improve the adoption rate in the global difficult financial period, Shopify extended the free trial period of merchants who joined the platform from March 21 to May 31, 2020 from 14 days to 90 days. It has also expanded its payment processing channels to more parts of the world and introduced new marketing channels for its customers.
Joomla adoption rate drops to a new low
Joomla It is still one of the most popular CMS platforms in the world, but its market share has been in free fall in the past decade - this trend will continue until 2020 and 2021.
At the beginning of 2010, Joomla occupied an impressive 12% market share 。 By 2021, this number will drop to 3.3%.
Joomla market share statistics from 2010 to 2021
Joomla has long been regarded as WordPress's most direct competitor 。 It provides a flexible system that includes a large number of documents, extensive extended libraries, and an active community. Most importantly, it is a more developer oriented CMS, thus gaining a loyal user base.
Joomla CMS Platform Home Page
However, in essence, Joomla is not as user-friendly as other CMS platforms such as WordPress or even Shopify. It has a steep learning curve, making it a less attractive choice in 2021, because most platforms boast of their ease of use, even if you have never written a line of code.
Although its popularity has declined over the years, Joomla's market share is still impressive compared with platforms with similar user groups (such as Drupal and Magento). Most importantly, the Joomla community is still active.
However, if Joomla fails to update its vision to find a wider audience, its market share may continue to decline, because many people choose a more user friendly CMS platform.
Squarespace and Wix maintain their market share
When people think of Squarespace and Wix They usually mark both as page builders. Although this can be said to be true, both Squarespace and Wix provide CMS functions. In short, this is the difference between them and purely design based services.
Squarespace and Wix are the only CMS platforms that will basically maintain their respective market shares between 2020 and 2021. The former decreased from 2.7% to 2.5%, and Wix decreased from 2.3% to 2.4%.
To put these numbers in context, let's take a look at the market share ：
Market share of Squarespace and Wix between 2016 and 2021
Historically, compared with the growth of Squarespace, Wix adoption is slow 。 However, from 2019 to 2021, Wix caught up with its main competitors. Most importantly, it continued to grow slightly in the past year, while Squarespace lost a small foothold.
Although Wix and Squarespace are somewhat evenly matched in function, Wix does have advantages in some aspects. For example, Squarespace allows users to export data No website backup function is provided, which is unheard of for CMS in 2021 。
In addition, Wix provides better support for multilingual websites.
Wix Home
It is also worth noting that Wix provides a cheaper entry level program than Squarespace, although the latter does better from a marketing perspective.
In the near future, we expect that the two CMS platforms will basically keep abreast of each other in terms of market share.
WordPress continues to dominate CMS market share
Compared with other CMS platforms, WordPress continues to dominate, and this trend is unlikely to change soon.
WordPress.org Home Page
No other CMS can match its popularity. Even if you combine the market share of the other nine top platforms, they still cannot increase the huge user base of WordPress.
When using WordPress, we are the first to admit that there is prejudice. However, even if you are not a WordPress fan, it is easy to understand why this CMS will continue to increase its market share every year.
In the past few years, WordPress has completely changed the way most users handle website construction. Because of its New Block Editor , users can use more intuitive methods to create pages:
WordPress Block Editor
As WordPress becomes more and more popular, it becomes easier for new users to adopt CMS, which will only help consolidate their role as industry leaders. More users bring a more profitable environment to WordPress developers and service providers, all of which make the platform more accessible through collaboration.
Since around 2016, Market share of WordPress The annual growth rate is about 1%. From 2020 to 2021, this figure will increase from 62.1% to 64.7%, which means that its performance exceeded expectations.
Summary
If you are considering launching a website, or you are now purchasing a new CMS in the market, WordPress is your best choice. With it, you will get a CMS that can adapt to almost any type of project, from blog to e-commerce.
Because of the open source feature of WordPress, you can set CMS on any hosting platform you want, or modify it in any way you think fit. In addition, you have thousands of easy to install plug-ins and fashion themes to choose from to expand the functionality of your website and customize its style.
