The continuous increase and improvement of third-party cross-border e-commerce platform rules have led to more and more restrictions on sellers and lower product profit margins. Not only do they have to pay commissions and platform service fees, but they also accidentally touch the platform minefields. The Amazon platform blocking event has also led many sellers to turn their eyes to independent stations, hoping to get rid of their dependence on the platform, Take the initiative in your own hands. Detailed explanation of the process of building an independent station allows you to quickly master the steps of building an independent station.
Select Server
A good server can make the website open faster and bring users a good experience. In addition to the sense of user experience, the opening speed of independent stations will also directly affect the ranking of websites in search engines. Currently, there are many server providers on the market, and sellers can choose appropriate servers according to their target user groups and use experience. Server characteristics:
Scalability. Even if the number of users of the website increases, it can work normally. Ease of use. It includes whether the server is easy to operate, whether the user navigation system is perfect, and whether the chassis design is humanized. usability. The server needs to work continuously. Manageability. Have necessary measures to avoid errors, such as whether there is an intelligent management system, automatic alarm function, independent and systematic management system, etc.
Select domain name
It is better to choose a domain name that is related to the enterprise or brand. It is easy to remember, and the shorter the better, so that users can search easily. Generally speaking, the domain name registration requires annual renewal, or you can choose to buy out the domain name for 5 or 10 years at a time. If you don't use it later, you can transfer the domain name to others. The following points should also be noted when selecting a domain name:
The domain name does not contain other characters, such as the center line. It is better to choose the international domain name with the suffix of. com. The pronunciation of domain names should be simple.
Visual Design of Website
The visual design of the website directly affects the user's experience. If the visual experience of the website is not good, then the user will not have the idea of in-depth understanding, so the visual design of the website can directly affect whether the order can be made. Good website visual design should pay attention to the following points:
The visual impact of the page. Website pages need to have a strong visual impact to attract users enough to arouse their interest. The seller can design corresponding styles according to different types of products on the website. Layered design. The design of the website should have clear priorities and a sense of hierarchy. Form and content are unified. In website design, attention should be paid to the clarity of the page, so that users can quickly and completely experience the style and content of the entire website, and maintain the consistency between design and content.
In station classification
A good independent station must enable users to quickly find the products they need, so the website home page, navigation bar, product category bar, search bar and other locations are prominent enough. Websites with clear navigation and clear classification are more likely to make users feel good. In addition, it is also necessary to consider whether there is a special enterprise or brand introduction.
Landing page optimization.
The product landing page is the last link to guide users to place orders, so we should not only match the overall website in the design, color, font and other aspects of the landing page, but also highlight the selling points. In addition, the landing page should be loaded fast enough.
