Overseas customer development, Foreign trade website construction If the website is not well done and the customer enters the website and leaves without inquiry information, then the promotion work done by the enterprise will be wasted. So what should enterprises pay attention to when building foreign trade stations? Below, Yuncheng Network will share some design ideas for foreign trade websites.
1、 Color selection
When enterprises conduct foreign trade websites, the choice of color is very important, which directly affects the visual effect of the website and the professionalism of the website. First of all, the main colors of the website should not exceed 3, otherwise the design will be too messy, resulting in less prominent content and putting the cart before the horse. Secondly, the characteristics of the industry and products should be taken into account. For example, warm colors such as orange and yellow are generally used in household, while green is more used in environmental protection products. Many industries have their own agreed main colors, so don't be too detached in design. In addition, it is also necessary to take into account the local cultural characteristics of the target market and avoid using local taboo colors and patterns.
2、 Content expression
In foreign trade websites, content is the key to transformation. No matter how well the website is designed, there is no content that customers want to know, and customers will only be asked to close the website directly. Some enterprises want to show all the contents of the company to their customers, so that there is no detail. This will make many users lose focus and lose sight of the advantages of the enterprise. Therefore, enterprises need to summarize several core points and highlight the selling points of the enterprise and its products that are different from those of other peers. Pay attention to the language is easy to understand, and don't make too much tongue twister to make people difficult to understand. At the same time, pay attention to avoid mistakes in words and grammar.
3、 Clear positioning
First, make clear the positioning of foreign trade websites, and determine whether the website is to be a b2b website or a b2c website. Different website types have different design styles and display emphasis in the website. For example, factories and wholesale trading companies are suitable for b2b foreign trade websites. Most of the customers of these websites are foreign purchasers, who prefer the production capacity and supply capacity of enterprises, so they can focus on the display of the company's brand and strength. It is better to show pictures or videos of factories and production workshops on the home page. The b2c website is more suitable for the e-commerce team, and its customers are also retail customers. The website focuses on displaying products, especially the main products, new products, promotional products, etc., to stimulate users to purchase.
4、 What is displayed on the company page
An indispensable page in the foreign trade website is the company introduction. However, the company introduction of many enterprises either ends with a few words or looks like a paper, which is undesirable. An enterprise can divide the company's introduction into several sections, such as the company's introduction, a brief overview of the main business projects of the enterprise, and gaining glory. The following content can show the major events of the enterprise and the development process of the enterprise brand. Proof of enterprise strength, such as qualification certificates, which major brands have cooperated with, customer evaluations, and exhibition photos, etc. Finally, show the team style, show the scale and humanistic culture of the enterprise.
Foreign trade website construction What design details should be paid attention to? The above is the answer given by the Foreign Trade Construction Station Company. I hope it will be helpful to you.
Foreign trade website construction, foreign trade website construction, foreign trade website production, foreign trade website construction company _ [Yuncheng Network]
