An independent website refers to an independent website, including an independent server, an independent website program and an independent website domain name.
The first step of building an independent station is to have your own domain name
Considerations for domain name selection: (Registered domain names are renewed annually, and can also be bought out for 5 or 10 years at a time. Because the registration fee of domain names is relatively fixed, they can also be transferred to others later, and some can even be auctioned.)
The age of the domain name is easy to remember, the shorter the better
3. The domain name should not use the horizontal line
4. Use the. com international top-level domain name
5. Simple pronunciation
6. Regularly check whether there are better opportunities for domain name registration. Two commonly used websites for domain name registration
1、 // name.com/zh-cn
2、GoDaddy。
Second, what is the best platform for your e-commerce self built station?
Station building tool platform includes
BigCommerce - Best for small businesses
2. Shopify - the best choice for boutiques
3. WooCommerce - free open source code with high scores in visitor experience 4. Wix store - simple, beautiful and affordable
5. SiteBuilder - best for beginners
6. Volusion - popular among small companies and entrepreneurs with entry-level development technology 7. BigCartel - suitable for entrepreneurs and small enterprises
8. Magento - suitable for medium to large enterprises with internal programmers who can adjust the platform as needed
9. Squarespace - Easy to set up, ideal for simple stores
10. Prestashop - no additional transaction costs; Multi language, supporting international sales
Payment method of three independent stations
General independent stations mainly use online payment
PayPal payment (different collection fees in different countries) Third party payment method (it needs to confirm whether the site building tool has integrated the corresponding payment channel), such as Oceanpayment, allinpay, asiabill, paysion, pingpongpay. worldpay, etc
Offline payment method
When choosing the delivery method, the sellers of Western Union Express Money Independent Station should consider the logistics cost and customer experience. The delivery method of the independent station sellers is: 1. If they have their own factory or stock up goods, they can choose overseas warehouse delivery or self delivery. Disadvantages: As it usually leaves the country by private parcel, it is impossible to enjoy normal export tax rebate. Slow speed and high packet loss rate. (2) Advantages of international express: fast speed, good service and low packet loss rate. Disadvantages: the price is expensive and the freight varies greatly.
3 Source of goods found through other selection channels: you can contact the supplier to help with shipment
IV. Smart store decoration directly affects the conversion rate of independent stations and user stickiness
The design of a website mainly includes the following aspects: ① plug-in selection ② landing page design ③ theme selection and decoration
Five flows are the lifeline of independent stations, and drainage and operation are the core of independent stations
Independent station drainage method;
1 Search promotion traffic
Such as Google Advertising, Yahoo, etc
2 Social promotion traffic
Such as Facebook, Twitter, Pinterest, YouTube, Linkedin, etc
3. Platform promotion traffic:
Such as AliExpress, Dunhuang, eBay, wish, Alibaba, Amazon, etc
4. Other promotion traffic:
Such as mail, Internet celebrities, blogs, foreign trade forums, exhibitions, online alliances, etc.
VI. Shopify as an example
Shopify's store opening preparation materials
Register foreign email (hot mail/fast mail/outlook, etc.)
Select a theme (visible on the official website)
First prepare the website domain name, and then create a website domain name mailbox, which is more professional
An email associated with the website domain name)
The company enterprise receives payment, the company enterprise PayPal and so on!
No need to climb the wall, turn off all climbing
Think of a category and get ready to start!
Prepare a double currency credit card
AliCloud buys a we server (credit card PayPal)
Website domain name conforming to foreigners' habits
VII. Start website construction and display detailed steps
1、 Login // shopify.com
II Fill in the password and store name after entering
1. It is recommended to buy directly, instead of waiting for 14 days
2.create your store
3、 Create Store
Creating, just wait a few seconds
4、 Fill in information
5、 Website construction succeeded
6、 The backstage came out
