With the advent of the attention economy era, all major platforms actively explore the "live+" model, layout content ecology, and drive their own business development. As of June 2019, 430 million Internet users have watched live broadcast. The emergence of mobile live broadcast APP source code endows fragmented Internet applications with the real-time attribute, so that users can get what they see, further enhance the actual experience, deepen the value of attention, and become an important part of the attention economy. With the exploration of live broadcasting, its boundary is not only entertainment, but also widely infiltrates into users' shopping, education, travel and even social interaction. "Live+" has become the standard configuration.
1. Live broadcast+e-commerce: e-commerce attracts anchors to settle in, establishes emotional connection with fans, and enhances the profit potential of e-commerce. The anchor with goods has become one of the mainstream forms of consumption. Now, more than ten models of live broadcast with goods have been developed to help e-commerce transform from "goods and people" to "people and people". The relationship between the anchor, goods and consumers has become closer. The anchor sells and explains to users. Users pay attention to and understand products because they like one anchor, which has improved the product exposure, And then stimulate the purchase behavior. Buying while watching the live broadcast has become a new way of life.
2. Live+game: live game has become a mature way of game promotion and interaction with users. As one of the three main forms of video (long video, short video and live video), live broadcast of games carries an effective channel for the distribution and promotion of game content, and has become a successfully verified business model of straight men economy. The live game has ushered in a pattern of two strong players. The typical short video players also use their own traffic base to launch an independent live APP to explore the live game.
3. Live broadcast+entertainment: Live broadcast enables the public to "coordinate", and hundreds of millions of viewers have their own love. By virtue of the talent of the host, the entertainment live broadcast is recognized by the audience, and gains a lot of attention, providing a basis for transforming into economic benefits.
Live+other industries: all walks of life, layout and use live to drive their own business development. Live+typical content platform: typical content platforms such as graphics, music, and video have added live modules to enrich their own businesses, allowing fragmentation and immediacy to coexist, meet users' diverse needs, gain fans, and enhance stickiness.
4. Live broadcast+education: one-on-one live broadcast continues to be popular. Currently, online education generally has pain points such as low renewal rate, high customer acquisition cost, and high cash flow requirements. With the advantages of high gross profit and low marginal cost, live broadcast of courses has become a key gathering mode of all camps. In the online education industry, marketing expenses and teacher costs are the main expenses.
5. Live broadcast+social networking: social networking platform is developing into a multi scenario pan social aggregation platform. Based on its own traffic advantages, it aggregates pan social play methods, thus covering more users' vertical needs and scenarios, and improving commercial efficiency and liquidity. The social platform is developing towards a multi scenario pan social aggregation platform. Based on its own traffic advantages, it aggregates pan social play methods, thus covering more users' vertical needs and scenarios, and improving commercial efficiency and liquidity.
Source/Shandong Cuckoo Network
