How can we make WordPress website quickly include and rank keywords? The more you want your website to include, the more content your website will contain. How to quickly build WordPress website content.
1、 Quickly build WordPress website content
We can use the WordPress download plug-in to automatically collect pseudo original publishing and actively push it to the search engine. It is simple to operate without learning more professional technologies. It can easily collect content data in a few simple steps. Users only need to make simple settings on WordPress plug-in collection, Wordpress plug-in tool collects articles accurately according to the keywords set by users, so as to ensure consistency with the website theme. Collected articles can be localized and saved, or can be automatically published after pseudo original, providing convenient and fast content collection and rapid creation of pseudo original content.
Compared with other wordpress plug-ins, this wordpress plug-in basically has no rules, and does not need to spend a lot of time to learn regular expressions or html tags. It can be used in one minute, and only needs to enter keywords to collect (wordpress plug-ins are also equipped with the function of collecting key words). Automatic hang up during the whole process! Set the task, and automatically perform the collection of pseudo original works and publish them and actively push them to the search engine.
No matter you have hundreds or thousands of different CMS websites, you can achieve unified management. It is not a problem for one person to maintain hundreds of website article updates. This wordpress plug-in is also configured with many SEO functions, which can improve many SEO optimizations while collecting pseudo original works through software.
1. Website push (let search engines find our site faster)
2. Automatic picture matching (relevant pictures will be automatically configured if there are no pictures in the article content). Set the automatic downloading of pictures to save them locally or to a third party (so that the content no longer has the other party's external chain).
3. Automatic inner link (let search engines crawl your links more deeply)
4. Insert a paragraph or keyword before or after the content or title (you can select title and title to insert the same keyword)
5. Website content insertion or random author, random reading, etc. become "highly original".
6. Regularly publish (regularly publish articles to let search engines capture your website content on time)
Through these SEO functions, we can improve the originality of website pages and increase the ranking of websites. Through monitoring management on the tool, you can view the collection, release and active push of articles (Baidu/360/Sogou Shenma/Google, etc.) without logging in to the website backstage every day. Automatically optimize SEO content directly on the tool. Currently, the blogger's personal testing software is free and can be downloaded directly!
2、 Website path optimization
After having the website content, we should also pay attention to the path optimization of the website. A good website path can make the search engine more convenient to capture.
1. The shorter the URL path, the better
The short path is mainly for the user experience. From the perspective of search engines, as long as it does not exceed 255 bytes, there is no problem, and it has no impact on website content collection. The level of URL should not be too many, generally four. Although search engines can crawl content beyond the fourth level, the weight of their pages is quite low. For users, a short URL conveys concise, no spam information, and is easier to click.
2. Use static URL
When designing URLs, we try to use static URLs. Although modern mainstream search engines can index dynamic pages with parameters, using static URLs has certain advantages. In special cases, dynamic paths can still be used (because some spaces do not support pseudo static). Although today's search engines can capture dynamic URLs, static URLs with keywords and moderate length are more appropriate.
3. URL should not be too deep
The directory hierarchy here refers to the physical directory structure, not the logical structure. When designing the URL, we should try to reduce the directory hierarchy of the website structure, which should not be too deep. Generally, it is recommended not to exceed three layers. Especially for some new sites, the weight is low, and the search engine spiders crawl shallow and deeper pages, Spiders will probably not crawl, so try to reduce the directory hierarchy and URL.
4. 301 Jump
Increase the weight of domain names, promote the optimization effect of search engines, optimize the inclusion of web pages, and have a better user experience.
5. URL directory first English
The second is Pinyin. If Pinyin is too long, you can use the first letter of Pinyin to replace it. The user experience is that when customers see English or Pinyin, they can clearly know what the URL of the column is. In addition, they should try to control the length of the URL. Therefore, if Pinyin is too long, the first letter of Pinyin can be used instead.
3、 Reasons for dropping website authority
Site demotion refers to the decline in the rating of a website by a search engine, which is a way for a search engine to punish a website, resulting in a decline in the overall ranking of the website. It is usually caused by the website's own cheating, and will recover after correcting the error for a period of time.
However, it should be noted that: not all the time when the website ranking is down, it is judged as down right. For example, in the following cases, it is not necessarily the website's authority reduction:
1. The website has just been set up for less than a month, and there is a ranking after it is included. After a few days, the ranking disappears again.
This is a normal phenomenon. The trust of new stations is low, and they are generally not given rankings. At the beginning, rankings are given only because of the opportunities of new stations
2. Yesterday's ranking was very good. Today, once the ranking was lost, it was immediately judged as demotion
Baidu will update every week, and there will inevitably be injuries in the process of updating. At this time, the ranking will often be restored in the next cycle, so it is difficult to judge whether it is really demoted just by looking at the changes in the ranking in one or two days
1、 Common reasons for power reduction
We should learn to find out the reasons for the website's power reduction, so that we can know how to apply the right medicine to the case and solve the problem. Generally, there are 14 factors that lead to the decline of website authority. These factors will lead to the deduction of website page scores in different degrees, and in serious cases, they will be deleted by the search engine and included in the website, resulting in the overall decline of authority
1. The title changes frequently
As long as the website title is changed, search engines will deduct points according to the severity, which is mainly related to relevance and matching. If the modified title results in poor relevance and incomplete matching, it will inevitably lead to a decline in the ranking
However, if the relevance and matching degree of the title remain unchanged after the title is modified, but the competition degree of the title is reduced, it is normal to have keyword ranking floating in the short term, but it will be beneficial to the keyword ranking of the page in the long term
2. Page content change
The content change of the page will also directly affect the relevance and matching between keywords and pages. If the website page has made a lot of content changes, and the relevance and matching are not well done, then it will also be reduced by the search engine
Therefore, when making changes to website content, we must pay attention to the relevance and matching of page keywords and content in advance. Once we find that the right has been downgraded, we should quickly change the content to the content with good relevance, and then wait for the ranking to recover. The recovery cycle is generally 4-8 weeks
3. Stability of space
The stability of space directly determines the judgment of page quality. The more unstable the space is, the worse the search engine thinks the quality and experience of the page will be, the worse the rating given to the page will be, and the more unfavorable the ranking of keywords will be. The longer the space is unstable, not only harmful to the ranking, but also the collection of the entire website will directly decline
It should be noted that the stability of the space does not mean that the website page cannot be opened, but that the website page opens slowly or the access is interrupted frequently, because the search engine spiders will affect the crawling of spiders if the website access is interrupted during the continuous crawling process. Moreover, the spider simulates the user's behavior. At this time, the spider will think that other users cannot access your website normally, and will deduct points from the page
So how to check whether the website space is stable? The simplest way is to check the IIS log, check the spiders' access to our website, and see if there are 500, 503 and other error status codes when spiders visit the website. If there are many, it means that there is a problem in the space
Therefore, when buying space, you must measure the speed and try it out. It is best to buy the space month by month in the first few months. Once you find that the space is unstable, you should change the space in time
4. Excessive optimization in the station
Excessive optimization within the site means that there are too many internal links, too many keywords in the title stack, and too many keywords in various attributes. For example: (alt="seo, seo optimization, seo training, seo forum"), abuse of H tag, etc
5. High keyword density
Many SEOs believe that the higher the keyword density of a page, the more helpful the ranking of the keyword. Therefore, I will deliberately increase the keyword density of the website, which is unnecessary
In SEO, we must not worry about whether the density of keywords in the website is up to standard. The only thing we need to focus on is whether the content meets the user's needs and makes it easy for users to find these two aspects
If you artificially increase the page keyword density, it will cause great harm, leading to a straight decline in keyword ranking
6. Path change of website
If the website path is changed, all the paths previously included in the search engine will become dead link pages and cannot be opened normally. The content of the new page is the same as the content of the original path, which will lead to a large number of dead links and the same content. The search engine cannot immediately reflect that your dead links and the same content are caused by the path change, so it often directly reduces the power
I hope you will be careful in the process of optimizing the website. Of course, if your website has been demoted, you can judge whether you have committed the above problems. After reading this article, if you think it is good, you can collect it or send it to your friends and colleagues who need it. Follow the blogger and take you to learn about various SEO experiences every day, so that your website can quickly collect and rank keywords!
