In recent investment and financing, the trend of Web 3.0 has risen sharply. So what is Web 3.0 that is loved by many capitals?
Web 3.0 has a wide range of applications, and the most frequently heard statements on the network are about read-only, read-write, and read-write rights.
This article will be used as an introduction to Web3.0. There is no such thing as a long article. We will explain its basic concepts in plain language to show you what is Web 3.0.
Brief Introduction and Understanding of Web3.0
Before starting, let's draw a conclusion about the differences among Web 1.0, Web 2.0 and Web 3.0.
Web 1.0, the first generation Internet, static Internet;
The core of Web 1.0 is platform creation, platform ownership, platform control, and platform benefit.
Web 2.0, the second generation Internet, interactive Internet;
The core of Web 2.0 is user creation, platform ownership, platform control and platform benefit.
Web 3.0, the third generation Internet, protocol Internet;
The core of Web 3.0 is user creation, user ownership, user control, and benefit distribution by agreement.
Compared with the above Web, it is not difficult for us to think about all the content produced by the originator:
Who creates the content, who owns the creation, who controls the management, and who owns the benefits
1、Web 1.0
Representative: static web pages, traditional newspapers, Yahoo thinking content: platform creation, platform ownership, platform control, and platform benefit.
The original static web pages of the Internet can refer to the traditional newspapers and magazines. Newspaper offices employ editors and reporters, who then record the events that happened in the city and send them to the newspaper office. Newspaper editors then publish the content of the article on the newspaper for sale to users.
From the above example, we can easily see that both editors and journalists belong to newspapers. That is to say, the content on the newspaper is created by the newspaper office, and the ownership of its creation also belongs to the newspaper office. At the same time, the management control of how to manage the distribution and sale of the newspaper is also owned by the newspaper office, and the income from selling the newspaper is also owned by the newspaper office. The editors and reporters are just employees with the newspaper office's salary.
The so-called Web1.0, from the perspective of users, means that the platform unilaterally transmits information to users, and users only have read-only rights. Users will see what information the platform transmits.
2、Web 2.0
Representatives: social network, Facebook, Google thinking content: user creation, platform ownership, platform control, platform benefit.
Web 2.0 is also the most important form on the network at present. On Web 2.0, the platform only needs to provide an infrastructure and environment, but the content created by the platform is relatively small, and users are encouraged to create their own. The whole creation environment, publishing platform, readers' reading, etc. will be mastered by the platform.
For example, in microblog, users publish their own arbitrary creative content on microblog, but the platform controls the source data of user creative content by virtue of its own control over infrastructure, which means that the platform has obtained the ownership of user data.
What is more obvious here is that Weibo can decide to edit, modify, block and delete any content of users, and any content modified is collectively referred to as illegal content, which will be defined by Weibo.
Let's talk about the live broadcast platform. The content created by the anchors of the live broadcast platform will be distributed by the live broadcast platform. For example, the distribution proportion of rewards, the difference in the level of contracts signed by big anchors and small anchors, etc., are all determined by the platform. A large number of data footprints and values generated by its users in the process of using the Internet are also occupied by the platform free of charge.
Web1.0, the generation of information and data is limited to a small scope, which conforms to the basic principles of market economy of "who creates, who owns, who benefits".
Web 2.0 is a process of generating excessive information and filling in network data. From the perspective of information and knowledge, Web2.0 is undoubtedly successful, but from the perspective of market economy such as creative ownership and value distribution, Web2.0 is undoubtedly distorted and unreasonable. The basic rights of creators are deprived, and user values are drawn at will, which is actually a digital slavery system.
This explains why there are several super giants in the era of Web 2.0, because these platforms actually occupy a large part of the value produced and created by tens of millions or even hundreds of millions of users for free.
Let's look at Web2.0 from the perspective of users. Users have seen the content and benefits created by other users on the platform, so they want to create new content, which is the reason for the sharp increase in the number of creators. While complying with the rules of the platform, users gain the benefits brought by the content, and have great autonomy over their own accounts and content.
This is no doubt that the platform has created a false Web3.0 for users, because the ownership, management and benefit distribution seem to be in the hands of users, but in fact, it is the platform that decides.
3、Web 3.0
Representative: blockchain, metauniverse, DAO, NFT, and chain game. Content of thinking: user creation, user ownership, user control, and protocol distribution.
After understanding Web1.0 and Web2.0, it will be clearer to look at Web3.0. In Web 3.0, the ownership of digital content created by users is clearly owned by users, and the control and management rights are clearly owned by users. The value created by them is distributed according to the agreements signed between users and others.
This article will not repeat the essence and function of the blockchain here. Web3.0 uses the technology of blockchain protocol creation and automatic execution, that is, through smart contracts, the rights and value distribution protocol can be efficiently, accurately and reliably executed without a third party, and the whole process can be audited. In an easy to understand phrase, it is "no middleman makes a difference". However, blockchain is only a means to realize the recognition and protection of users' digital assets.
For example, in the recent hot metauniverse, users' digital asset rights and interests in the metauniverse are determined and guaranteed by NFT, which will serve as an important communication right on Web3.0, allowing users to freely add, modify, edit their own small spaces in the metauniverse, and then rent, exhibit, sell, and other small spaces to benefit.
epilogue
We are currently in the transition period from Web 2.0 to Web 3.0.
The development of Web1.0 to Web2.0 has stimulated the psychological satisfaction of users in creation and sharing, and has opened up a new revenue model, which has led to the explosion of excessive information in Web2.0 and hundreds of times of original authors. The original authors have obtained their own profits after negotiating with the platform.
In order to ensure the interests of the originators, relevant laws, namely intellectual property rights, have emerged in the process of social formation development.
With the advent of the Web3.0 era, there will be a number of global giant platforms, which will once again be elevated in the original position, more transparent and reasonable in the distribution of interests, and absolutely fair under the control of the agreement, all of which will lead to the emergence of hundreds of times more original authors than now.
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