The content management system (CMS) is an important part of the success of website construction. At present, the content management system on the network is relatively complex. It is not easy to find a good content management system that is very suitable for the current digital marketing environment. Before comparing the functionality, operation, scalability, security and other specific performance of the major CMS systems, a mature and logical decision-making process is needed to promote all stakeholders of the company to brainstorm and select the CMS system suitable for the company.
1. First, we need to seek internal opinions and obtain their support
Any new content management system is a major investment that affects multiple departments of the company, and different departments also have different tendencies and needs. For example, the marketing department will be eager to start content production as soon as possible, while the IT department will want to manage risks in an orderly manner. Therefore, no matter who initiates it, it is necessary to ensure that the opinions of the main stakeholders are solicited and unified.
So if you want to form a unified opinion, you should first set up a discussion group within the company to summarize the relevant progress, situation, views and problems at any time. Of course, get the support of as many senior leaders as possible to ensure that they understand why the new content management system is crucial to the long-term success of the company, and it is easier to promote the project to be passed.
2. Assess your current and future business needs
According to what principle should the company decide which CMS system to choose? Although the interests of different departments are different, there are some common questions concerning the interests of the whole company, which can be answered by all departments. For example, the following question: "Can the new system drive the significant growth of website traffic?" "Will the current technology dependency continue to exist, or will it change with the new content management system?" "How many languages do you want your work content to be published in and how many channels?" "Can the content management system be used in conjunction with the company's existing technology stack?" "Will the content management system still play an important role in the next five years at least?" and so on.
3. Find reliable implementation partners
Generally, companies do not have large internal development teams, so if they want to implement the development and construction of CMS systems, they need to hire implementation partners or digital strategic organizations. They can help companies select and build content management systems, and ensure that the system is consistent with a larger digital strategy.
4. Draw up a candidate list and do a good job in research
According to the list of needs submitted by each department, study potential solutions and seek guidance from your implementation partners. When evaluating the advantages and disadvantages of major content management system solutions, refer to Gartner Magic Quadrant or Forrester Wave ™ Such authoritative analysis report is a good shortcut. Of course, checking which system other companies, especially large enterprises, choose to use and referring to their experience in using the content management system will also help companies better understand which CMS system is more suitable for them.
5. Write RFP
It is sometimes not easy to understand all the functions of a content management system, or how it will work in your company's environment. This is where Request for Proposals (RFP) comes into play. RFP provides a very good opportunity for potential suppliers to prove that they understand your company's needs and objectives and have rich experience.
After clarifying the company's needs, suppliers can explain why their content management system is more suitable for your company and how they will help you achieve your goals. For example, summarize some related requirements into a use case narrative, introduce the specific challenges you need to address, and ask how the supplier will respond.
6. Evaluate supplier's response to RFP
Before making a decision, please critically examine the major suppliers and evaluate their performance in meeting all the technical, functional and business needs of your company. Please consider the technical support and training provided by each supplier and whether there is a vibrant developer community to ensure that the solution is both practical and flexible to meet your company's needs.
Ask the suppliers on the candidate list to demonstrate and be ready to ask them tough questions to prove whether each solution has the corresponding capabilities. Learn how the content management system integrates with other tools and systems, and whether it is extensible. Ensure that solutions can grow with your organization and continue to play an important role.
After reading the above logical steps, do you think it is worthwhile to build a CMS system? Based on the above steps, we take the difficult and core problem in the process of selecting CMS system as an example to conduct a simple derivation. According to the above, if we choose the CMS system and take a shortcut, we need to check the Gartner Magic Quadrant Report first. The CMS system that won the award last year is Sitecore, which is also evaluated as "" by the report for nine consecutive years; Then we can follow the lead and see which companies have used Sitecore technology to build CMS systems. It will be found that more than 5200 brands around the world have chosen Sitecore, including American Express, Carnival Cruise Lines, Dow Chemical and L'Oreal. In China, with the prevalence of digital marketing era With accurate personalized marketing, multilingual management, localization and other characteristics, Sitecore has also been favored by domestic giant brands - Mengniu, ZTE, Huawei and other enterprises.
Once the choice of Sitecore has been made, the core issue should be the choice of implementation partners. For domestic enterprises, Qingdao Ruizhe Information should have experience and strength in Sitecore technology implementation. It can be said that it is an early domestic company that has mastered the implementation and operation and maintenance of Sitecore technology. As a Sitecore certification implementation partner with more than 10 years of experience, Sitecore Leasing SaaS Service Provider, it can provide a series of services around the development and operation and maintenance of Sitecore technology, a technical team of more than 20 people, and has served many mature experiences in domestic and overseas projects, Let it become a good choice for domestic Sitecore implementers. For example, the SXA development model with greater technical difficulties in Sitecore, Ruizhe is also a domestic enterprise with relevant project experience. From the above description, Ruizhe Information can be said to be mature for the implementation of Sitecore in China.
In the current era of digital transformation of enterprises, a good CMS system can help enterprises achieve the collaboration of offline and online channels, can widely use social media information to achieve real consumer insight, can also more accurately capture consumer needs, and can use large data as support to achieve real digital marketing. At present, enterprises should follow the trend and promote the establishment of enterprise CMS system in an orderly manner as soon as possible to promote the personalized digital marketing process of enterprises.
