With the economic and social development, people's pace of life has accelerated, and small social circle and less leisure time have become an important obstacle for single people to love. Professional marriage service with more high-quality single resources and higher efficiency has become an important choice for single youth. According to the data of Zhiyan Consulting, in the first half of 2021, the cumulative number of active users of China's dating platform will reach 36.557 million, up 19.9% year on year.
However, the marriage and dating platform, which plays an important role in the contemporary youth's separation, also faces some challenges, such as how to ensure the authenticity of user identity, how to prevent telecom network fraud and other issues of concern.
Zhenai has established a strict data review mechanism both online and offline, and uses multiple identity authentication, manual review and other methods to ensure the authenticity of members' identities. The relevant person in charge said: "The trust of users is the foundation of the marriage service platform. The company attaches great importance to the access system of members and hopes to ensure everyone's honesty and friendship as much as possible."
For online users who register Zhen'ao.com accounts and use its products, Zhen'ao.com's dating mechanism is designed to encourage real name authentication, requiring all online members to complete dual identity authentication. In order to improve the sincerity and security of making friends and curb malicious contact and harassment of users, non members and unauthenticated users cannot communicate with other users. They must go through dual identity verification of real name authentication and face authentication to become members and unlock the function of receiving and sending messages. For abnormal login conditions such as remote login and device replacement login, the platform will force secondary face recognition.
In addition to strictly controlling the authenticity of members' information, Zhen'ai also signed cooperation agreements with the police in many places to prevent and crack down on criminals' fraud on the platform users.
Individual users' behaviors of concealing and lying personal information, or even forging their identities to make illegitimate profits are not only an infringement on the rights and interests of other users, but also a serious damage to the ecology and reputation of the marriage and dating platform. Zhen'ai.com severely cracked down on such dishonest friend making behavior, investigated the responsibility of relevant personnel through litigation and rights protection, and provided legal and emotional support for the injured party. At present, there have been two cases of offline stores in Beijing and Chengdu suing for false information members.
At the same time, Zhen'ai.com appeals to netizens to improve their network security awareness and risk prevention ability, consciously abide by Internet laws and regulations, and jointly build a network security defense line.
By Liu Xibin
[Editor in charge: Su Liang]
[Source: Sanxiang Metropolis Daily]
