Web1.0 was the early Internet. The desktop computer was just born. At that time, the website operator edited and published information, and users only received information passively. With the birth of mobile Internet on the mobile phone, web2.0 has begun. The birth of web2.0 allows users to interact with the platform in a large number. WeChat, microblog and twitter have been born one after another. Users can upload and publish their own content, and there will be more interaction between individuals and the Internet. Our current online environment is web2.0, and everyone can publish information, Everyone has access to information, which seems beautiful, but there is a real worry behind it. First of all, the platform and operators have absolute control and supervision over their respective territories. If the content you publish does not meet the regulations, it will be deleted. Even if the content you publish is not illegal, the platform has the right to kill or live.
The second user data has become the most important asset of every company, and the owner of the asset, as our users, has no choice. It is like a spiritual opium. As long as you watch this video, it will constantly push you the same type of video, allowing you to constantly swipe your mobile phone, In fact, there are a large number of advertisers involved, and our behavior on the Internet has become a kind of commodity. Giving them to the platform for free so that they can sell to advertisers is actually an invasion of our privacy. Let's see how web3.0 can solve these problems just now?
First of all, one of the purposes of web3.0 is decentralization. There is no centralized organization to control and audit you here. Users have absolute control over their data privacy. Blockchain technology is particularly consistent with the vision of web3.0, which is one of the reasons why blockchain is called the Internet of Value. The smart contract in the zone cross chain technology is a cornerstone of web3.0. Code is the law, code is the regulation, and all rules are written into the agreement. Once opened, they can not be tampered with. The code is open and transparent, accepting everyone's inspection and the distributed collaborative consensus of blockchain nodes to minimize the need for trust. We don't need trust, we just need code verification, Therefore, the information released by users will no longer receive such review from the platform, because there is no centralized manager or everyone is a manager, so as to truly achieve freedom and equality of expression.
In the world of web3.0, your personal data is completely in your own hands. Because the private key is in your hands, you can choose to protect it from being used by others. You can also sell it to earn some profits. In addition, in web2.0, data is stored on a designated server, Once a hacker attacks the server, he can obtain a large amount of user data, such as the account password of the platform or the information of your credit card. In the world of web3.0, user data will be stored in a decentralized database. Due to the distributed recording method, there is no data leakage problem after a single point of attack, It can better protect user privacy.
This article was originally created on the public platform of "Meta Universe Business Information". Please pay attention to more in-depth interpretation of the Meta Universe.
