Original title: Introduction to web 1.0, web 2.0 and web 3.0
Whether the company is a news media such as NBC or CNN, or a well-known brand such as McDonald's, each company soon built a website to convey information to the public. A website is an entity created and owned by an enterprise. It mainly provides static data, and its data is controlled and managed by the enterprise, while information flows outward to website users. Beijing Muqi Mobile Technology Co., Ltd., a professional blockchain development company, welcomes exchanges and cooperation.
Web 1.0: Static Internet
The first iteration of the public Internet is the website era. At that time, almost every company needed to establish a portal website, which mainly contained static data and information they considered important. The enterprise website has information about the company, mainly marketing and promotional materials, while news and reference type websites also release a lot of information. But all these websites push information to consumers - it's a one-way communication channel. This is similar to the way in which traditional media (newspapers, magazines, radio, television) spread information to the public at that time.
Whether the company is a news media such as NBC or CNN, or a well-known brand such as McDonald's, each company soon built a website to convey information to the public. Figure 1 shows this static Internet. A website is an entity created and owned by an enterprise. It mainly provides static data, and its data is controlled and managed by public enterprises, while information flows outward to website users.
In this model, due to the one-way nature of information, data personalization is very limited. Users can select and filter the information they want to consume, but they usually have little ability to influence the content of the information conveyed. Users also have little ability to influence other users. Information sharing between users is usually limited to local friends or bulletin boards. These are usually very focused and limited audiences.
PART 02
Web 2.0: Web Applications
The second iteration of the public Internet is the Internet that people now use, which is the era of Web applications. Here, enterprises focus on providing forums for individual users to share information with each other. Web 2.0 ushered in the upsurge of creating personal blogs, and later expanded to today's social media field.
Companies such as Twitter and Facebook have led the way of data democratization. The application they created allows anyone to publish any content on any topic and share it with a potentially large audience. The current Internet iteration is shown in Figure 2. Web applications and social networks owned by companies such as Facebook provide forums for users to enter data into applications and share them privately with "friends" or anyone who might be interested. Today's Web applications enable people to communicate with people they have never seen in the world.
When smart phones become ubiquitous, the use of the Internet has increased significantly. Now everyone can always connect to the Internet. They can talk to anyone anytime, anywhere, no matter where they are. As a result, the capacity of the Internet is exploding.
Although users find that they can communicate with people around the world, companies with these applications find that they can collect a lot of information about users and their likes and dislikes. These data have become a valuable source of information and a major source of income for Internet giants. Companies like Facebook have grown into global giants with billions of dollars annually, and the founders of these companies have become one of the richest people in the world.
These companies have found other things they can do, and can use the information they collect about people's likes and dislikes to cater to their interests, rather than passing information from one user to another. As a result, "social algorithms" were born, and network application companies have played a huge role in influencing the information received by people around the world.
This control of information makes these companies very powerful, and many people think they are very powerful.
PART 03
Web 3.0: authoritative data
People are now on the cusp of the third iteration of the public Internet.
In Web 3.0, Web applications no longer store and maintain data. On the contrary, data and information are stored in the structure of the Internet itself. There are data in Web3.0 that can be used for any application that needs access and has the right to use it. These data are no longer owned by applications, nor controlled by Web platform companies such as Facebook. In fact, Web applications play an important role in information management. No application can play the role of information curator, so no powerful social media company can influence the information that people can see.
Figure 3 shows the Internet. End users directly manage and control their data and information, and the use and management of these data is not controlled by a company. Web applications are consumers of information, but none of them own or manage information. Therefore, Web applications are now more important than the data itself. Data and information are stored in a distributed blockchain, not managed by any company. All information in the blockchain is evenly distributed among all Internet companies and cannot be controlled by any central organization (government or company).
Its goal is to make shared, uncensored, unauthenticated, and authoritative information independent of Web applications and their improper impact on information. This information is owned and managed by the real owner of the data (that is, the user), rather than by the Web application and its creator.
The result will be a more authoritative and trustworthy Internet, because the data will be traceable, referential and uncensored. Web 3.0 should create a more decentralized power structure on the Internet than Web 2.0 network platform companies. Go back to Sohu to see more
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