Original title: What does Google SEO mean and how does Google SEO do
Google SEO means Google search engine optimization, in which SEO is the abbreviation of Search Engine Optimization, which is directly translated as search engine optimization. In addition, the word Google is used to optimize the search engine.
The object of optimization is our website. Through optimization, let it appear in the natural ranking of Google search, and try to get a high ranking. The better the ranking, the more people will find and enter our website, complete transactions or make profits through other ways. The above is the most popular definition and function of Google SEO.
As a relatively new overseas marketing method in China, Google SEO is being known by more and more Chinese people, especially in the field of foreign trade. Why is it fashionable? Google SEO is accompanied by the emergence of Google search engine. It entered China in 2005, but withdrew in 2010, during which the development time is limited.
Moreover, the rise of Baidu and other domestic search engines has further reduced Google's sense of existence. Until recent years, with the development of the domestic and foreign trade industry and the demand for effective overseas marketing channels, Google SEO has re developed in China.
Although many people now know the word "Google SEO", they also roughly understand its function. However, influenced by the domestic messy SEO industry, few people know what Google SEO should do in order to be effective. This article will take you to have a deep understanding of Google SEO, including its real core idea and direction. Don't let Google SEO companies who have no technical content and only know how to brush the outside chain cheat.
Contents of this article (quick navigation)
Basic knowledge of Google SEO
Correct Google SEO strategy
Google SEO should be people-oriented and help websites reflect their value
Basic knowledge of search engine
Stay away from black hat SEO
Keyword research
Website content optimization
In station SEO optimization
Off site SEO optimization
Mistakes to Avoid in Google SEO
Basic knowledge of Google SEO
Before exploring Google SEO in depth, it is necessary for us to understand some basic knowledge, such as the definition of SEO, related vocabulary and FAQs.
What is Google SEO?
Search Engine Optimization, referred to as SEO, specifically means to improve the ranking of target websites in search results by optimizing them, so as to obtain more natural traffic. Therefore, Google SEO refers to the website optimization of Google search engine.
The history of SEO can be traced back to the 1990s, when the search engine just appeared in the public view. Nowadays, SEO has become an indispensable part of the marketing field.
The goal of SEO is to improve the natural ranking and traffic of the website, excluding PPC (pay per click advertising); SEO and PPC together are called SEM (Search Engine Marketing), that is, search engine marketing.
In Google's search page, PPC ads are marked with "Ad" in front of the URL, and those without this mark are natural ranking results.
Internet users use search engines to find products, information and services they want. If you want target users to find your website, then SEO is something you must consider. In short, SEO is a means for search engines, such as Google, to trust your website and make your website rank first in some search results.
Tip: Although SEO means search engine optimization, in the current dominant position of Google, we usually refer to Google SEO, especially in foreign countries.
The SEO discussed in this article is also based on Google search engine; //www.yundianseo.com/what-is-seo/ However, no matter what kind of search engine, its fundamental principle is the same. However, other search engines' search algorithms are not as advanced as Google's, leading to their search results being far away from Google's accuracy and even being manipulated by various cheating means.
Influential factors of Google SEO
There are many factors that can affect the effect of SEO, but Google's search algorithm is top secret. We have no way to know which specific factors and their operation rules are included in it. There are more than 200 ranking factors speculated by the outside world alone. Among them, there are three main recognized influencing factors.
In order to understand these three aspects more simply, we can think of SEO as a bowl of soup.
Let's understand these three aspects one by one:
Marketing website – The bowl represents the website. A bowl that leaks everywhere, no matter how good the soup is put into it, it will leak out. Therefore, we want to do a good job in SEO; First of all, you must have a marketing website that is SEO friendly and has no optimization dead space, which is the website type we mentioned in our website building service.
High quality content – Soup represents the content of the website. You should know that what SEO does is to enlarge the basic weight of the website, and then obtain more ranking weights. However, the basic weight of the website mainly comes from the website content. The content is not up to standard, and no matter how well SEO is done, it is difficult to achieve results. This is also the fundamental reason why our SEO will emphasize the original and high-quality content.
High quality outer chain – Seasoning represents a high quality outer chain. High quality external chain can make Google trust the website more and help the website get more weight. The outer chain is like voting. Only when others praise you, can it be more easily trusted by others. The quality of the external chain is also very important. It can be imagined that if a person with low reputation praises you, how many people will believe what he said.
Here is a brief introduction, which will be further discussed from the perspective of practical application.
SEO Common Words
Like any other industry, SEO also has many special terms. Knowing the meaning of these words can help you better understand SEO.
In station SEO and out station SEO
As the name implies, the SEO operation performed inside the website is the site SEO; The SEO operation performed outside the website is off-site SEO.
In site SEO includes all optimization methods for the website itself, such as:
Keyword analysis
Content optimization
Page optimization
Structural optimization
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Off site SEO is mainly to obtain high-quality external links. The main ways to obtain external links are:
Publish off site articles
Submit comments
Deadline of competitors
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In addition to the external chain, off-site SEO is also closely related to some online marketing fields, such as social media marketing and brand marketing. The establishment of social media signals and brands can help websites enhance their value in the eyes of search engines from the side.
Both on site SEO and off site SEO are very important. If you want to succeed in SEO, both are indispensable.
White hat SEO and black hat SEO
In western movies, white hats and black hats usually represent good people and bad people. In SEO, these two terms are used to divide the methods used for website optimization: follow Google Webmaster's Guide, optimization means and optimization means using Google algorithm vulnerabilities.
Black hat SEO usually uses algorithm loopholes in search engines to improve website rankings by cheating. These cheating means may make the website reach the home page of the search results in a short time, but it will not be long before it is found by the search engine, and then punished and banned.
White hat SEO is to follow Google's guidelines and use conventional and safe optimization methods to help websites get more search engine ranking weights. White hat SEO is a long-term optimization strategy. Correspondingly, the website ranking obtained through white hat will be relatively stable and will not be lost for no reason.
Frequently Asked SEO Questions
Can I do SEO by myself?
SEO is not a simple job, but it is not too profound knowledge. I think it would be more appropriate to describe it as an empirical discipline.
The only problem that you want to do SEO by yourself is whether you are willing to spend a lot of time and energy on this aspect. You should know that Google's feedback is not instant. It may take up to more than a month to verify whether an optimization measure is beneficial to ranking. Different industries, website types and optimization measures all need long-term experience.
How to learn SEO?
There is no shortcut to mastering any subject:
Read articles and materials written by experts;
Continuous practice;
Keep enough patience (SEO is a marathon, not a sprint)
How long does SEO need to learn?
This problem varies from person to person. It may only take a few weeks to understand the basic knowledge of SEO, but it depends on practice and may take several years to master and turn it into personal use.
Moreover, SEO is developed with the search engine, and stagnant learning will fall behind.
The most obvious example is that 10 years ago, Google would be manipulated by the junk outside the chain. At that time, the main practice of SEO was to brush the outside chain. Now, if you still optimize your website in this way, Google will ban your website in a very short time.
Do you need tools for SEO?
affirmative. To do SEO, you need to analyze a lot of data, which is obtained through various professional SEO tools. Common Google SEO tools include the following:
Google Search Console View the performance of websites in Google search
Google Analytics analyzes website traffic
Google Keyword Planner keyword analysis tool
Ahrifs and SEMrush are well-known SEO comprehensive analysis tools
Extended Reading : Introduction to 111 easy-to-use Google SEO tools
SEO dead?
You may have heard the sentence "SEO is dead", but you may not understand the true meaning of this sentence, which means that "the optimization method that used to deceive search engines by cheating ten years ago to obtain high rankings is no longer feasible in today's era".
However, the real SEO industry is still booming, unless one day people completely break away from search engines and other means of obtaining information.
Correct Google SEO strategy
Search engines rely on a complex algorithm to rank websites, as does Google. This algorithm is not static. Google will continue to upgrade and update its algorithm.
So far, Google algorithm has been upgraded from the original mechanical rigid to automatic intelligence. It is more and more away from artificial participation, and improves itself through self-learning. Therefore, Google SEO can no longer fool the search algorithm through cheating means such as brushing the external chain, as it did ten years ago. It is no longer the original rigid program.
SEO is based on the existing technology of search engine. If Google's SEO strategy is to be effective, it is necessary to understand the current Google algorithm dynamics and grasp its development direction. Of course, there are also some factors whose importance has not changed no matter how the algorithm changes. Google has always attached importance to the quality of the website itself, and has constantly improved its algorithm to enhance its understanding of the website and identify the quality of the website. Only high-quality websites are worth recommending to search users.
By optimizing the website, it is convenient for Google to understand the website content and further collect the website. At the same time, SEO is not just to optimize the website for the sake of search engines. Its ultimate goal is to improve the user experience of the website as much as possible, which is what Google has been doing.
For example, the semantic structure and rich text launched by Google are all designed to better identify website content and improve the quality of its final search results. Therefore, Google's approach to SEO is also very simple, that is, to create value for users. When a website has value, it has weight; If you assign weight to keywords reasonably and effectively, your website will naturally get a good ranking.
The core value of a website comes from its content, that is, the information users can get from your website. Understanding users' needs and providing them with the content they need is the strongest driving force for the long-term development of the website. Google SEO is inseparable from content, just like a Chinese saying: "A skillful woman cannot make bricks without straw". Of course, content alone is not enough. Whether the website layout is reasonable, whether links can effectively transfer weight, and whether offsite websites can bring more weight markup are all important factors in ranking.
Therefore, the combination of SEO and content can really help websites get good Google rankings, which is also the reason why we have always made customers pay attention to content updates.
Google SEO should be people-oriented and help websites reflect their value
With the development of science and technology, search is not only limited to computers, people have more access to the Internet, and mobile terminals are booming. Google SEO is not just pursuing search rankings on computers, but also adapting to and paying attention to the search needs of mobile terminals.
Establish a website suitable for the mobile end, and pay attention to whether it conforms to the rules of the mobile end when implementing the SEO strategy. Today's search also puts more emphasis on customization and personalization, understanding users' search needs from the following perspectives: search type, search results, search time, search reason, search location, and search method. Through the most detailed analysis, we can obtain the most accurate SEO target and the most accurate traffic.
Google's SEO work is not the next step after the establishment of the website. In order to achieve the best SEO effect, we should implement the SEO idea from the beginning of the establishment of the website, including the selection of domain name space and the construction of website structure. In order to achieve this, you should choose someone who really knows SEO to build a website for you, so as not to completely meet the needs of SEO in the later stage and affect the final effect.
Basic knowledge of search engine
The goal of SEO is to improve the natural ranking of websites in search engines. Therefore, we need to know what search engines are, how they work, and what are the important ranking factors.
What is a search engine
In a word, search engine is an online tool that can help people search the Internet for the information they want. At present, Google is undoubtedly the largest and most famous search engine in the world. Google occupies more than 90% of the search market share, and the rest is occupied by many other search engines.
Therefore, when we talk about search engines, we usually mean Google. No matter which search engine, the most fundamental operating principle is the same, Google SEO well, in other search engine rankings can also benefit.
How Search Engines Work
The work of search engine can be divided into three steps:
Grab
Included
Filter and rank
Finally, the search results are presented to users.
Grab
Search engines will continuously scan as many web pages as possible on the Internet. They will use small programs called crawlers or robots to crawl through hyperlinks to find new pages (including previously discovered but updated pages).
Martin Splitt, a Google website trend analyst, described the process of search engine crawling pages very succinctly:
"We start with some Url addresses and crawl page by page along the existing links on these pages"
Included
Once the website is crawled, the information on it will be temporarily included by the search engine. //www.yundianseo.com/what-is-seo/ Why is it temporary? Because after the information is included, the search engine will try to analyze and understand the information. If it thinks that the information is valuable, it will actually include, classify and store it.
The search engine will put all the useful information collected into its huge database as the filtering object.
Tip: If you want to know whether your website page is included, the most accurate way is to go to Google Search Console and fill the URL address of the corresponding page into the URL detection column above for inspection:
In the query results, you can see whether this page has been included by Google. And, there may be warnings about bad factors that affect Google's ability to crawl and include this page. If the result feedback that this page is not included, please refer to the processing method in this article: Google included query, how to let Google include websites
Filter Results
Once a user submits a query, the search engine will match all the information it collects according to the keywords queried by the user and the algorithm. Filter out the best results, rank them, and finally generate a search results page for users.
For beginners, the above definition may sound complicated. In short, search engine optimization (SEO) is a method of optimizing websites. Through reasonable optimization, websites can be more consistent with the value judgment of Google, Yahoo, Bing or other search engines, and get high rankings in search results. For Google and other search engines, this value determination is based on a set of complex intelligent algorithms, and there are many ranking factors involved in the calculation. Algorithms are the core of search engines, but not all.
First, search engines have to capture many website information; Then, according to their own rules, pick up these collected website information and store the valuable ones; Finally, when users enter keywords to search, they rank a lot of information through algorithms, and finally display it in the SERP (search engine results page). How do search engines crawl and index?
Grab Search engines send web robots (called crawlers or spiders) to collect various information from websites through links. These information contents include web page source code, pictures, videos, files, etc. The reason why the Internet is called the Internet is that each website, including its interior, is connected with each other through different links, and the crawlers of search engines can constantly collect all kinds of information along these links.
Indexes Index, also called index database, is actually a place to store information captured by search engines, which can be understood as a very large database. All information displayed on the search results page is called from the index library.
Google search algorithm
Google search algorithm is a general term, which includes all independent Google ranking algorithms and machine learning systems. In order to provide the best search results, Google algorithm will comprehensively consider many factors, including the following categories:
Meaning of query – Search engines need to know what users want to search for
Page related – Page content must be associated with a search query
Content quality – Search engines will select the best results based on the quality of web content
usability – The webpage must be able to be opened normally, readable enough, and secure
individualization – The user's address, settings, search history and other factors will affect the final search results
Like other complex systems, Google algorithm will be updated regularly to provide a better search experience and remedy possible vulnerabilities. In addition to the daily minor adjustments, Google will update its core algorithm once a year on average, and every time such an update deserves the attention of all SEO people. Generally, Google will publish information about updates to core algorithms on its social media account:
By understanding a series of major updates of Google, such as Panda Algorithm, Penguin Algorithm, Hummingbird Algorithm, etc., we can know the general development history of search engine and SEO over the years. For specific information, please refer to this article: Brief History of Google Algorithm and SEO (Search Engine Optimization)
Search quality rater
In addition to the algorithm, Google will also use manual intervention in the search process.
Among Google's employees, there are hundreds of people who are specially responsible for this area. These people are called search quality raters. They will evaluate the actual search results according to extremely strict rules, and score the pages that get the rankings.
The typical page that needs to accept this strict rating is the so-called YMYL page (related to money or life). The content on these pages is likely to affect people's happiness, health, safety, property and other important aspects.
Quality raters cannot have a direct impact on the search results, but the data they provide will be used to improve the search algorithm.
Search ranking factors
As we mentioned earlier, Google's specific algorithm is top secret and will not be disclosed to the public. However, after a large number of experimental tests, people speculated many ranking factors. Some of them have been officially confirmed by Google, but many are still in the conjecture stage. From a practical point of view, the ranking factors that have been confirmed by Google are the most noteworthy. On this basis, we will pursue perfection in all aspects.
Cyrus Sheppard from Zyppy wrote a good article summarizing the ranking factors and giving 10 important factors recognized by most people:
Highly targeted content – You need to determine what people are searching for and create high-quality content based on their needs
website – The website must be SEO friendly to facilitate search engine crawling and identification
Quality and quantity of outer chain – The more high-quality pages linked to your website, the more credible your website is in Google's eyes
User oriented – SEO is not only related to the words you use, but also to the type and comprehensiveness of the content. Satisfy your visitors and Google will be satisfied
Unique content – A lot of content that is duplicate or identical with other websites will make your website lose value
EAT is professional, authoritative and trustworthy – Never forget to build and prove your professionalism and credibility
fresh – Some topics need more freshness than others, such as news websites, regularly update content, and keep up to date
Click rate – Optimize your title tag and meta description to improve page click through rate
Website speed – Make sure your visitors don't have to wait too long to load the page. Otherwise, they are likely to leave before the actual visit
Applicable to any equipment – Your website must work perfectly on any device and screen size (remember that most Internet users access websites via mobile devices!)
In addition to the above ten most important factors, there are many main factors that affect the ranking, such as:
Page content richness
picture
Link Structure
Social Signals
Use Https security access
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Expert perspective
Finally, let's see what Kevin Indig, the SEO director from Shopify, said:
There are many search engines, but so far, only Google has made the greatest progress in information retrieval, natural language understanding and natural language processing.
In the past 25 years, search engines have transitioned from plain text evaluation to machine learning.
Today, Google iterates the user's search intention every month, and can find the nuances of the real needs of searchers: content quality, product supply, design, and user experience.
Therefore, SEO has changed from optimizing fixed standards to focusing on optimizing user experience.
Stay away from black hat SEO
Google SEO optimization can be divided into two methods: white hat SEO and black hat SEO. What we usually say about SEO generally refers to white hat SEO. This kind of SEO method is to improve the user experience by reasonably optimizing the website; Use formal means to obtain high-quality external chains; Help the website accumulate weight, so that the ranking of the site in the search engine can be improved.
Black hat SEO, on the other hand, uses some loopholes in the search engine to quickly improve the ranking by cheating, including keyword stacking, hidden text, link deception, mirror website, camouflage and other operations.
We only talk about white hat SEO here, because only white hat SEO has a future. Even if the black hat technique can obtain rankings, it cannot last long. Usually, only illegal websites seek short-term benefits will use this method. Moreover, with the continuous progress of Google's search technology, Black hat SEO is increasingly difficult to work 。
Keyword research
Research and analysis of keywords is the first step of SEO, and its importance is reflected in the following two aspects:
Objectives – identify the relevant words used by potential users
Creation – finding relevant topics of interest to users for content creation
Where to find keywords
There are many ways to find keywords. First, determine what the core keywords your website uses; Then, take this word as the starting point to expand more related words. For example, the core word of our website is "Google SEO", and the related words are "Google SEO Tutorial", "Google SEO Company", etc. Generally, you can expand relevant words through the following channels:
Google Search Tips
Google provides multiple keyword prompt functions in its search results, mainly including "Google Autocomplete", "People Also Ask" and "Related Searches".
Google Autocomplete : When you enter your core keywords in the Google search box, it will automatically give more relevant prompts.
To get as many keyword hints as possible, you can use the combination of "core word"+"letter (A~Z)":
People Also Ask : On the homepage of search results, Google usually uses this section to display the related questions that users often search.
Related Searches : At the bottom of the search results page, Google will give relevant word prompts.
Tip: The above keyword tips are based on Google's search data of real users. In addition to Google, there are many other platforms that can help you get new keywords. Visit more platforms commonly used by your target user group, //www.yundianseo.com/what-is-seo/ They will ask questions, communicate and share ideas on these platforms, such as Reddit, Quora, YouTube, industry forums, Facebook groups, etc.
Use the keyword tool
At present, many Google SEO tools on the market include keyword analysis function. Some of these tools are free and some are charged; The free ones are basically not very practical. If you use SEO tools, try to use paid professional tools to provide more abundant and reliable data information.
SEO tools usually have two ways to analyze keywords: core word analysis and competitor analysis.
Core word analysis : Enter the core words, which will give more information about the related words.
Competitor analysis : Enter the competitor's website, which will give the competitor's keyword ranking information.
Key keyword indicators
The purpose of our research on keywords is not only to obtain more related words, but also to find keywords worthy of competition and reduce the risk of investment. Whether a keyword is worthy of competition is generally based on three indicators: search volume, competition difficulty and matching degree.
Search volume
A keyword that nobody cares about can't be of any value. In the same case, the higher the search volume of keywords, the greater their value. However, keywords with high search volume are often difficult to compete, need to invest a lot of resources, and have a long effective cycle. Therefore, it is unwise to focus only on keywords with high search volume. The risk is too high, and once failed, there will be no gain.
The best optimization method is the "whole station optimization" we adopt to improve the overall weight of the website. The low competitive words first obtain ranking traffic, which in turn further enhances the website ranking ability, just like building buildings, from low to high, and finally comes to pass. The core words with high competition obtain good rankings.
Long tailed word
Long tail keywords, short for long tail words, are generally composed of core words+prefixes or suffixes. Compared with core words, long tail words have lower competition difficulty and higher conversion rate. Because long tail words are usually very specific phrases, people who search for such words tend to have clear goals, which is easier to convert into real customers.
Although the search volume of a single long tailed word is much less than that of the core word, the overall number of long tailed words is much more than that of the core word. Therefore, the total flow of all long tailed words is much more than that of all core words. Someone has made statistics that the traffic of core words only accounts for 30% of the total search traffic, while the rest 70% of the traffic is from long tail words.
Tip: Don't think that long tailed words are easy to do. Basically, no SEO person does not know the benefits of long tailed words, so there is no argument that long tailed words are very difficult to compete (except for the so-called long tailed words that have no search volume made by some unscrupulous Google SEO companies). The competition difficulty of long tail words is low, which is relative to the core words. In some industries, long tail words are more difficult than core words; Because long tail words have high conversion rate and higher commercial value.
Competitiveness
As mentioned earlier, the more difficult the competition is for keywords with high search volume. Professional SEO tools often provide keyword competitiveness:
As with the weight value, the keyword competitiveness judgment provided by them is mainly based on the external chain of the website, and it is recommended to use it as a reference only. After all, these tools are relatively rigid, far less intelligent than Google algorithm.
Matching degree
The keywords you want to compete for must have a strong correlation with your website content and can match each other. This kind of matching is mainly reflected in the user's search intention. Enter keywords in Google and check the search results carefully. You will find that these results can be classified into the following four categories:
Navigation – Search specific websites/brands, such as "Cloud Point SEO"
information – Search some information, such as "what is Google SEO"
transaction – Users want to buy things or look for services online, such as searching "Google SEO Company"
business – Users conduct research before purchase, such as searching "Google optimization cases"
Google will analyze each user's search intention and classify it. If you find that the homepage of search results for a keyword is almost full of evaluation information, your best practice is to create a relevant evaluation article to participate in the competition, rather than creating a product page or other types of pages to compete for the word.
Expert perspective
Let's see what Gael Breton, the SEO expert of Authority Hacker, said:
In the process of doing keyword research, many people make the biggest mistake of focusing only on the search volume and ignoring the real search intention of analyzing these keywords.
First of all, Google knows exactly what the search intention is for each keyword query, which is why we can see many similar pages on the homepage of search results.
If the pages you participate in the competition do not match the type of search intention judged by Google, unfortunately, your chances of getting a high ranking will be very small.
Second, even let these users visit your website. It is very likely that they will not stay too long, because the information on your website is not what they want.
for instance:
The word "vacuum cleaners" has a large number of searches in Google (more than 200000 searches per month on average). Most people search the word to find and buy vacuum cleaners (transaction intention). Therefore, Google is more inclined to put Amazon, Walmart and other shopping mall product pages on the home page.
However, when you query the "best vacuum cleaners" of the best vacuum cleaners, Google will think that you are probably looking for the vacuum cleaner evaluation information (business intention) for reference, and it will prioritize the relevant evaluation pages on the home page.
To sum up, it is more important not only to know the search volume of keywords, but also to know their search intention!
Website content optimization
After decades of development, Google has included a large amount of web information, which has led to Google's increasingly stringent standards for inclusion and higher requirements for the quality of web content. For today's Google, pages with ordinary content quality may not even be included, let alone ranked. Next, let's look at how to optimize the website content.
Clarify the content theme
To write good content, the first element is to correctly understand the industry and audience needs. In the last chapter, we talked about how to find the right keywords. In most cases, keywords are equivalent to the subject of the content. However, this is not always the case, as in the following example:
If we want to run a business blog, we find the keywords shown in the above figure:
how to start a blog
how to create a blog
how do you start a blog
how to start your own blog
With a little attention, you can notice that although these keywords are different, they represent the same theme, that is, "creating a blog". In this case, it is not wise to create content for each keyword alone. We can organize these words into a paragraph about "how to create a blog".
If you are not sure, you can search for these keywords in Google to see whether their search results are almost the same.
For SEO, a basic rule of website content is: 1 article corresponds to 1 theme; The keywords contained in this topic should be based on the facts.
How to organize content
Creating content collections is a good way to organize content. In short, it is to put the contents of the same topic together. These pages with different contents are linked together through internal links to form a collection. The content in this collection can be divided into two types:
Pillar content – general content most closely related to the theme, such as the core word: jogging
Sub content – content related to sub topics, such as: jogging frequency, benefits of jogging, etc
The advantages of this content organization are many:
Provide users with more value, they do not need to conduct additional search to understand other aspects of content
Systematically cover more relevant keywords
Getting more weight on this topic can directly promote the ranking
For Search Intent
When creating content, you need to fit the search intention corresponding to the keyword. At the same time, if you are selling products, don't just focus on the keywords of "transaction and business intention". Other types of keywords also have value.
Keyword layout
Reasonably arranging keywords in content can enhance the correlation between content and theme. Generally, we can arrange keywords in the following positions in the content:
Page Meta Title and Description – In the Meta title and description, the higher the keyword, the more important Google will think
Url link – Url link needs to be short and easy to read, including keywords to let users predict the content topic in advance
Heading title – equivalent to the weakened version of the meta title, used to divide the content hierarchy of the website
Content Body - Body
Picture properties – specifically describe the content of the picture to provide information for users with visual impairment
Anchor text link – let Google know what the content of the link page is about
Keyword layout has a purpose: do not deliberately add keywords, which will affect the naturalness of the content; If you do, Google's punishment for over optimization will come soon.
Improve content quality
Today, //www.yundianseo.com/what-is-seo/ It is much more difficult to obtain keyword ranking than in the past. Even the segmented long tail words often have fierce competition. If you want to defeat your opponent, you need to build a more solid content base. To exaggerate, it is to "create content 10 times better than your opponent".
More comprehensive than your competitors (see what aspects they are discussing from, and you can use more and more comprehensive perspectives to elaborate)
Provide more and updated information and data
Provide more professional knowledge (such as opinions of well-known experts in the industry) and credibility (citing credible sources)
Link to high-quality related resources (many people fear that outbound links will spread the weight of the website; in fact, linking to other high-quality website related pages can help Google better understand your content)
Ensure the readability of the text and avoid syntax errors as much as possible
Use short paragraphs to avoid lengthy sentences
Content length
Many experts believe that the length of content will directly affect the ranking. It is not difficult to understand that rich content can often provide more value and make it easier to gain Google's favor. According to a study by Backlinko, the content of the best ranked pages in Google is about 2000 words.
Long content is easier to get good rankings, but don't mistake it for the more words, the better. Stacking irrelevant content, even plagiarized and copied content, is not only meaningless, but also will attract punishment from Google.
Update frequently
Content update is very important for websites. The "update" here not only refers to the website publishing new high-quality content, but also includes the update of existing content. Many contents are fresh. After a period of time, some information in the content may become outdated. Therefore, under the same circumstances, Google is more willing to put the latest content first.
The stages of a piece of content in Google are roughly as follows:
So, how can we prevent our content from entering a recession? The answer is: update frequently. As early as many years ago, Google has been able to identify the frequency of web page updates.
In station SEO optimization
On site SEO optimization, as its name implies, is the optimization work carried out within the website itself. The purpose of this step is to improve the website's friendliness to search engines and help search engines understand the website content as much as possible, so as to obtain higher value ratings. The site SEO work includes correct website configuration and site optimization according to local conditions.
Whether the website configuration method is correct or not can largely determine whether a website is suitable for SEO optimization. Some of the more important ones, which are difficult to change and correct later, are listed separately in this article: the criteria for judging whether foreign trade websites can do SEO, which will be explained and supplemented in more detail here.
Determine preferred domain
The preferred domain means the preferred domain name. Determining the preferred domain is the first step to configure the website. Here, someone must ask: Isn't the website already a domain name? How to determine the preferred domain name?
Yes, websites have their corresponding domain names. However, the access form of domain name is not automatically unified. For example, if the domain name example.com is resolved normally, you can access the website by typing example.com or www.example.com in the browser.
However, in the view of search engines, these two represent different websites; If not unified, it is bound to lead to search engines thinking that different websites have duplicate content, and the weight will be scattered. Of course, you can choose to resolve only one version of the website and not the other version. However, users' access habits are different. Some prefer to directly enter a domain name without www to visit the website, while others prefer to enter the www form. If one version is disabled, it will definitely cause inconvenience to some users. It is not good for the user experience and is easy to cause loss of users.
So, how do we do it? That is, after determining the preferred domain, all 301 domain names of other versions will be transferred to the preferred domain. be careful! This jump is not a jump to the home page address alone, but to all url addresses within the website.
Which is better, www or no www
Search engines will not discriminate between the preferred domain with or without www. You can decide which version of the website is the main one. In terms of actual use, websites with www still account for the vast majority, and most users tend to take www as their habit. Therefore, it is recommended to choose the domain name with www as the preferred domain.
Http and Https
In addition to the difference between www and no www, the website version also has the difference between http and https.
Ordinary websites start with http, such as //www.example.com ； If an SSL certificate is installed on the website to achieve encrypted access, the website will start with https, that is //www.example.com 。
Therefore, if the website has an SSL certificate installed, the preferred domain should start with https.
If you use a website produced by Wordpress CMS system, you can set the preferred domain under the background General/Settings.
Robots.txt settings
What is robots.txt? Robots.txt is a text file located in the root directory of the website. Through it, we can tell the search engine which pages can be crawled and which pages are not allowed to be crawled.
Generally, websites carry this file. If there is no such file, you can also create a txt text named robots and upload it to the root directory of the website. If there is no robots.txt in the website space, it is equivalent to no crawling restrictions. Search engines can crawl website content at will.
When to use Robots.txt to restrict fetching
For websites under construction or undergoing major revision, it is recommended to prohibit search engine crawlers from crawling first. Because the website is not perfect at this stage, if Google grabs it, it will certainly leave a bad impression and affect the website performance. To deal with this situation, we can use the following command in robots.txt to prohibit crawler fetching:
User-agent: *
Disallow: /
When the website is perfect enough, modify the command and delete the Disallow:/section to open the crawl. More robots.txt rules: How to write configuration in robots file
Optimize URL structure
The URL structure is the physical structure of a website. A good URL structure can help search engines understand web information and facilitate the capture and collection of web information.
The URL address of the page is generally determined by the website program. Some website programs have a good URL structure, or it is convenient to optimize even if it is not ideal; However, some cannot be further optimized or modified, which is very troublesome and even less labor-saving than the re establishment of the website.
Therefore, this problem should be taken into consideration at the initial stage of building the website, and the website building procedures should be carefully selected and the URL structure should be well planned.
Some suggestions for planning the URL structure
Do not mix uppercase and lowercase characters
Use – to separate words in the URL
The URL should be as concise as possible; Not too long, too deep
Avoid unnecessary characters or words
Use the target keyword in the URL, but avoid deliberately filling
URL Sample Analysis
Example (1): The URL structure is too deep. If the domain name is included, the whole structure has reached five layers, which is not conducive to the search engine crawling. At the same time, the URL is too long, and no useful information can be seen in the URL content, which is not convenient for search engines to understand the URL address, nor for users to remember.
Example (2): This URL structure is obviously better than the one shown in Example 1. Its advantages: the level is concise, and each level has specific meanings. For example, articles can tell search engines and users that the attribution of this page is the type of article. The third level is a meaningful descriptive text, including keywords and other information, which is conducive to Google SEO optimization.
Although, as mentioned earlier, the URL structure of some website programs can be optimized. However, the modification of the URL structure will change the URL of the page, resulting in the invalidation of the previous URL.
If the previous URL address has been included in the search engine. So, After URL optimization, you need to redirect the invalid URL address to the new address To prevent the search engine from making a false judgment and turning the new URL address list into a duplicate page.
If you let it go, it may take a long time for the search engine to identify it by itself, which is too time-consuming. In addition, 404 processing should be done to tell the search engine that the previous page URL has failed; Otherwise, no matter how long it takes, the search engine will not exclude the old URL and recalculate the weight to the new URL.
Logical structure of the website
The logical structure of a website consists of internal links of the website, including various navigation menus and links in the text. This is what we usually refer to as the website structure. The optimization of website structure plays an important role in Google SEO.
Whether the website structure is reasonable will directly affect the usability of the website, whether users can quickly find the page they want to see, whether search engines can smoothly crawl the entire website and accurately sort out the hierarchical relationship in the website.
Some webmasters, in order to save time, classify all content into one category, which is a very wrong practice. For the website structure, we should carefully classify according to the nature of our website and the content, determine the subordination of the content, and do a good job of linking with each other.
Website navigation structure
For the navigation of the whole website, if the home page is taken as the starting point, try to let users visit any page of the website within 3 clicks. For general foreign trade websites, the following navigation structure can be adopted: home page - large category page - small category page - specific product page.
Breadcrumb navigation
Breadcrumb navigation is usually placed on the top of the page, which can help users identify their own website location. By clicking the link in the navigation to go back to the incoming page, users can browse the website more conveniently without pressing the "Back" button on the browser; It can also help search engines better understand the structure of the website. Breadcrumb navigation is a very beneficial element for users and search engines. It is recommended that each website add it reasonably.
Use Canonical to standardize web pages
Each page of a website should have a regular URL address, which can be defined by adding the tag: link rel="canonical" href="url" in the head of the page.
What is a canonical url? This is a way to define a page. You can tell Google which version of the page to give priority to if there is a duplication problem.
This concept is similar to the preferred domain. When there are pages with similar content in the website, use rel="canonical" to clarify the original version, so as to avoid duplicate content affecting Google's judgment.
Generally speaking, every single page of a website should specify a regular url. The way to check whether the website provides a standard url is to visit any page, right-click anywhere on the page, select View Source Code, and search the code for the label rel=canonical.
For more questions about Canonical tag, please read this article: What is Canonical tag and its role in SEO
404 pages
When the url the user visits does not exist on your website, 404 pages need to be displayed to the user.
The reason for not being able to access may be that the page has been deleted, the url has been changed, or they have entered the wrong url address in the browser.
The 404 pages of most WordPress websites have been set by default; If not, you can use plug-ins or edit and add them in the background of the website.
The 404 page of the website should do the following:
Has the same structure and navigation menu as the website
Tell visitors in friendly language that the page they are looking for is no longer available
Give them other choices (suggest other relevant pages or provide search function on the site)
Easy access to the home page or other important pages
How to check whether 404 pages exist?
The method of testing 404 pages is very simple. Just open a new browser window and type a non-existent URL in the address bar. See if the browser will display 404 pages.
It should also be noted that when the user enters a non-existent URL, the website will not only feed back a 404 page, And feedback a 404 status code correctly 。 If there is only a page and no status code, the 404 setting is incomplete. Because the 404 status code is very important, it can tell Google that the page no longer exists. This is also mentioned in the url structure above.
XML Site Map
An XML sitemap is an XML file that lists all the pages available on the website, as well as information such as the release date and the last update date. Site maps can effectively guide search engine crawlers to crawl, making its work more efficient.
How do I configure an XML sitemap?
XML site map configuration is very simple, just put the valuable page address of the website into it. In most cases, XML site maps will include navigation pages, article pages, classification pages, product pages, etc.
After publishing a new page or updating a page, it is better to update the site map at the same time. Through the Google Webmaster tool, you can submit a site map to Google and check its status, so that the site can be included faster.
Install SSL certificate to implement HTTPS
Security is a major trend in the development of the Internet. Https is a known ranking signal and a way to establish trust with users.
If you install an SSL certificate on the server, you can access the website through Https instead of Http. In this way, any information (such as user name, password, personal data, etc.) transmitted between the website and the server will be encrypted.
In the past, encryption was very important for e-commerce websites; But now, any website on the Internet should install SSL certificates. If you have not installed it, first contact your host provider and ask them to enable SSL on your account; Then, you need to apply for an SSL certificate and install it on the website.
Website loading speed
Website speed is also a known ranking signal, and Google also mentioned the importance of speed in its search engine optimization suggestions. Research confirms that fast websites perform better in ranking than slow websites.
The speed of a website generally depends on two aspects: the speed of the server space used and the situation of the website itself. Select the corresponding brand host space according to the target user's region, which is a basic guarantee for website speed. Foreign trade websites are generally recommended to use American space, which is the most common. On the website side, try to reduce the load, avoid using too large pictures, avoid using too many scripts, and try to simplify the source code.
Generally, it is better to control the loading speed of the website within 3s. If it exceeds 5s, it will be too slow, which will cause most users to give up visiting the website. After all, people's patience is limited.
Mobile friendliness
The website is convenient for mobile access, which can be said to be one of the prerequisites for Google SEO. Most users on the Internet now use mobile devices such as mobile phones and tablets to access the Internet. With the introduction of mobile priority index rule by Google, if you don't have a mobile friendly website, you are really lagging behind.
At present, the most popular and best mobile access solution is the responsive website, which can automatically arrange the content according to the screen size and resolution of the visitor to facilitate user browsing.
After you have a mobile friendly website, you also need to pay attention to:
The mobile website should have the same content as the PC website. With the introduction of mobile first rule, Google will try to rank mobile search based on mobile content. Therefore, it is better for the website to unify the content, and ensure that any content displayed on the PC side can be browsed normally on mobile devices (including internal links or other elements on the PC side website).
The faster the mobile website is loaded, the better.
Try to avoid using pop-up windows on mobile devices to affect user experience.
If your website is not responsive, but has established a separate mobile website through a sub domain or directory, please ensure that it has the same content as your PC website.
The way that search engines understand web content is completely different from our human beings. They use crawlers to capture various types of information from websites, and analyze content meaning and determine context based on specific algorithms. The next optimization measure is to help the search engine understand and accurately parse the web content, so as to avoid making it feel that the whole website is confused.
High quality content
Content is the foundation of the website and the core value of the website 。
For example, if a magnificent hotel has no raw materials to make dishes, will hungry people choose this hotel? The answer is obviously no. In the same way, no matter how gorgeous a website is, there is no value in content that is not needed by users. Users will not stay for such a website.
No matter how good the keyword positioning of the website, how reasonable the website structure, and how fine the various navigation classifications are, Google will still not buy it without good content, because its job is to find valuable content for users. On the basis of high quality and rich content, do a good job in SEO optimization to make your website have strong competitiveness.
If you want to do well in SEO, you can't be the shopkeeper
Many laymen think that if they find someone to do SEO, they don't have to do anything. //www.yundianseo.com/what-is-seo/ This idea is totally incorrect. If you want to do a good job in Google SEO, you can't be the shopkeeper. Why? As just mentioned above, SEO can not be separated from high-quality content, and to write high-quality content, it is not impossible for skilled people in the industry to do so.
No matter how simple an industry is, it will also involve many aspects of industry knowledge and experience. Practitioners will also have their own understanding or perception of the industry, which can make people write valuable content. No matter who you look for to do Google SEO for you, the other party will certainly not know much about your industry, let alone familiar with it. Do you still expect the other party to write anything valuable?
Some SEO companies claim that they will find content to fill the website, but this so-called search content is nothing more than copied from other websites on the Internet, and most of them use pseudo original tools to make slight changes. For example, some words are replaced by synonyms, or sentence order is changed, and several paragraphs are mixed together. This kind of processed content is nothing new. Google has a corresponding algorithm that can identify it and can't bring any benefits to the website; If there is too much plagiarism, the website will be punished instead.
Considerations for high-quality content
Original content (articles, images, videos, infographics, comments, etc.) - Do not copy or rewrite existing online articles.
Give priority to your own website to publish content; If you publish on other websites first, the same content will be of little value to your website.
diversification; You can try to combine text, pictures and videos to create content.
Don't publish content for publishing. Make sure that the online content can add value to the website.
Don't prepare in a hurry, try to enrich the content and read it fluently.
More information on website content: foreign trade SEO's demand for website content and writing guidance
Meta tag of web page
The meta tag of a web page includes three basic definition elements: title, description and keywords. This is also the first important piece of information that Google and other search engines see when grabbing web information.
At present, only the title and description of these three elements are still important. The keyword element has been abandoned by mainstream search engines such as Google because of various cheating and abuse before, that is to say, whether the page has this element has no impact on the search engine. Therefore, we only talk about the title and description here.
Suggested Page Title
Each page must have an independent title, which will help search engines and users understand the content of the page.
The target keyword of the page, preferably in the front of the title.
The title should not be too long, and it is generally better to keep it below 60 characters; Long titles are not good and will not be fully displayed.
The title can be described as a sentence. The vivid title is easier to get users' click.
If the brand needs to be promoted or has brand effect, brand words should be added to the title.
Suggestion of webpage description
Arrange keywords in the description, but do not deliberately fill in; It is suggested that the total length should be less than 160 characters.
A good description can persuade the searcher to click on your link and visit your website, instead of selecting other website links in the search results.
Google does not always display the meta description you provide; Most of the time, Google will grab the content that it thinks is more suitable for searchers to see as a description.
Content Title and Format
Proper use of titles and formats can help us build a web page with clear context. The content format mainly includes a series of H tags as well as bold, italic and underline text. For this problem, the main suggestions are as follows:
Don't use a single keyword as a title. A title is a summary of the page content.
Use H tags according to the content hierarchy, such as H1, H2, H3, H4, H5, and H6.
If necessary, use bold, underline, or italic to highlight important parts of the page content.
Use a font of appropriate size (at least 14px or above is recommended, too small, it is hard to see)
It is better to divide the long content into several paragraphs, with enough space between paragraphs to facilitate reading.
More information about H tag: Google SEO problem set related to H tag
Multimedia elements such as pictures
Multimedia elements such as pictures can make the content more vivid, interesting and easy to understand. When using images, the most important thing to note is that images are generally large, and if abused, it is easy to slow the loading speed of web pages. Therefore, try to avoid using too large pictures.
Precautions for using pictures
Try to use local pictures instead of quoting pictures from other websites; Local pictures refer to those pictures uploaded to your website space.
Optimize the image size. The smaller the image size (bytes), the better.
Use alt tags to describe images, which helps search engines understand the content of images.
Use descriptive file names. Don't just name the picture as "image1. jpg"; It is better to use a descriptive file name according to the actual content of the picture, such as "seo work. jpg".
internal link
The internal links of the website are like the human neural network, connecting different parts. Once a search engine spider finds a page, the first thing to do is to track the links (internal and external links) on the page to find more pages. If the search crawler arrives at your page and there are no other links in the text of the page, the crawl process will be terminated.
The internal chain can let search engines find other pages of your website, and a good internal chain layout can make your entire website clear. At the same time, the inner chain can also help search engines to identify important pages in the website. Moreover, for readers, if they find more relevant page links when browsing a page, they are likely to continue to browse the website along these links, so that your website can get more visits and stay time, and reduce the bounce rate.
Precautions for using internal links
Do not link only to keywords, which may lead to over optimization.
Add useful links for readers, such as more relevant expanded reading.
Don't use too many internal links in a page, especially short content.
The internal links in the main body of a web page often play a greater role than the links at the bottom of the site or in the sidebar.
Summary of station optimization
On site optimization can improve the overall usability, user experience, and search engine friendliness of the website, help the website more easily obtain search weight and credibility, and then promote ranking. The above optimization content in the site is more important and basic for me to understand. It is listed for your reference. There is a lot of theoretical knowledge about SEO on the site besides this. If all of it is detailed, it will not be covered by this article, and it is enough to produce a book with hundreds of pages of content.
Off site SEO optimization
Unlike on site optimization, which is aimed at improving the website itself, off site SEO optimization is to promote the website outside and gain more weight accumulation from external help websites.
In the final analysis, there is only one thing about off-site optimization, that is, the accumulation of off-site resources, mainly the accumulation of external chain resources, especially high-quality external chain resources.
Unlike many years ago, when it was outside the chain, Google took all orders; Now, Google only recognizes high-quality external links 。 If the external chain comes from well-known and credible websites, the ranking of websites will be positively affected. If a large number of websites come from low-quality directories, link farms or exchanges, the ranking of websites will be negatively affected; This way of obtaining the outer chain violates Google's guiding principles and may lead to the website being punished.
How to obtain high-quality external chain
There are many types of outer chain: blog outer chain, news outer chain, comment outer chain, picture outer chain, etc. Therefore, the method of acquisition is different. You can read this article on how to build a link for more guidance: Google's Guide to Building an External Chain.
There is no doubt that it takes a lot of time and energy to accumulate enough high-quality external chain resources. In many cases, time is money, or even higher cost. For this reason, you can also choose a professional and credible person to do this job for you, such as our off-site SEO service.
Off site SEO is not just an external chain
The current optimization outside the station is not only about the outer chain. The rise of social media platforms has added one more content to off site optimization: social signals.
Like the nature of the external chain, social signals will also be used as a trust signal by Google and other search engines, which can promote the ranking of websites.
Therefore, if you have not yet opened social media, it is recommended to apply for registration as soon as possible and access the website. At present, the mainstream social media platforms abroad include Facebook, Twitter, LinkedIn, etc. You can also let others' social accounts promote your website, and also get social signals. Our off-site SEO service also includes this project.
Summary of off-site optimization
Off site optimization is also an important part of Google SEO, but on site optimization is the foundation; The best SEO effect can only be achieved with good in station optimization.
Under the same wind conditions, a boat with sails will surely run faster than a boat without sails. The website that does a good job in optimizing the station is the boat with sails.
A high-quality external chain is better than a thousand or ten thousand junk external chains, and a large number of junk external chains will only scrap your website. If you want to develop for a long time, you should never use such cheating techniques as brushing the outer chain.
Mistakes to Avoid in Google SEO
Google SEO has many ideological misunderstandings, which are usually summarized by insiders who do not understand the essence of SEO, and often confuse outsiders and inexperienced novices, leading to detours when doing SEO, and it is difficult to achieve good SEO results.
Among them, most of the misconceptions are related to off-site links, and even many Google SEO companies that have been established for many years are doing SEO based on this outdated idea. Google has already got rid of the shackles of traditional link construction, but evaluated the website as a whole according to diversified factors.
Based on our years of industry experience and practical experience, we have summarized some common mistakes. When we do Google SEO, we must try to avoid falling into them.
Myth 1: Frequent use of internal links or no internal links
The internal link here refers to the link appearing in the website body, and the link target is a page of the website itself. Internal links are the channel to guide the weight distribution within the website, and also the way to help search engines understand the website structure.
Therefore, when some people do SEO, in order to increase the weight of a page, they add internal links to this page on many other pages of the website. This will lead to a problem. Deliberately increasing and fixing a large number of internal links will easily lead to suspicion of Google's over optimization, leading to ranking penalties.
We actually tested this: every newly updated website of the website contains a keyword link pointing to a page. At the beginning, we obviously saw the rise of the ranking for a period of time, but after a period of time, we were punished by Google and lost the ranking, so we could not find that page by searching this keyword.
Because of this risk, some people simply do not use internal links. In my opinion, it is a bit like giving up food for choking. Reasonable use of internal links will greatly help our website SEO:
Help search engines find more pages from your website, which is conducive to capturing;
Help users understand more information about a topic and expand their reading depth;
Help search engines identify the most important pages in the website (they have the most internal links);
Increase the time users spend on the website and the number of pages visited each time to improve the experience.
How to reasonably use internal links:
Don't put too many internal links on each page. Generally, the content of short stories should not exceed 3~4, and that of long stories should not exceed 7~8 internal links, which depends on the actual situation;
The anchor text of internal links naturally appears in the text when needed, and keywords cannot be added abruptly; If you can't place links naturally in the text, you can use the full article title and add something like this in your copy: "For more information about Google SEO, please read: Google SEO Tutorial"
Do not always link to the same page, and use fixed anchor text links;
For links and pages already included in the main navigation, it is generally unnecessary to add the same internal links to other pages;
A good way to use internal links is to add a "related" section under each article/product to link to several related article/product pages.
Myth 2: Self websites cannot be linked to each other
Google is very intelligent. The website information under the same owner can be obtained from all aspects. Therefore, if these websites do external links with each other, they will be found by it. However, Google hates to deliberately do outside the chain. Therefore, some people think that if you have multiple websites, you can't link with each other, or you will be easily punished.
This idea is very logical and sounds reasonable. In fact, it is still a misunderstanding. If your website is relevant and the number is not too large, it is not wrong to link them together. Therefore, if you have several websites and link them together to provide value for readers, this kind of link will not bring any risk.
Myth 3: External chain construction is the most effective way to improve ranking
Many people still maintain the stereotyped Google SEO idea that the outer chain is the most direct and effective, or even the only way to increase website search rankings. This is one of the most influential SEO misconceptions. Because of historical reasons, it almost distorts the entire SEO industry.
SEO is not about building links, it never has that purpose! Unfortunately, in order to make quick profits, many Google SEO companies make rankings by brushing the outer chain. They cheat many people and make people have the wrong SEO concept that outer chain=ranking, or ranking is doing outer chain.
In fact, a large amount of junk generated by external links can easily lead to Google's punishment to make the website lose its ranking completely, and it is difficult to maintain the ranking occasionally.
Myth 4: Off site SEO is more important than on site SEO
Off site SEO refers to the optimization work done outside the website, mainly the construction of the external chain; On site SEO refers to optimizing the website itself; On site and off site SEO add up to whole site optimization, which is the safest and most effective Google SEO method.
Mistake 4 and Mistake 3 are actually related, and Mistake 4 is more like a weak version of Mistake 3. Many people know that Google SEO is now focused on the whole site optimization. Influenced by the old SEO concept, they still subconsciously think that off-site SEO is more important. In fact, these two aspects are necessary, and even the website SEO should be more important, because the quality of the website itself is fundamental.
Therefore, when you start to do Google SEO, the first thing you need to focus on is to correctly do a good job in the site SEO, lay a good foundation in the site, and then take into account the off-site SEO. Otherwise, even if you take pains to do a lot of high-quality external links, the website itself has problems that lead to weight dispersion, which is ultimately in vain.
There are many wrong ideas about Google SEO circulating on the Internet. If you fall into them, you may be on a detour. The best way is to listen more, watch more, learn more, test more, focus on user experience, and release high-quality content.
Summary
Search engine optimization is a highly practical discipline, and many experiences need to be obtained through a large number of practical operations. If you only know Google SEO, reading this article is enough; If you want to master SEO technology, this article can only serve as a guide for you to enter the world of Google SEO. Go back to Sohu to see more
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