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According to the Wall Street Journal, Verizon, an American mobile operator, has agreed to sell Tumblr, a light blogging platform, to Automatic, the parent company of WordPress. The acquisition amount is not disclosed.
According to Axios, Automatic acquired Tumblr for less than $3 million. You should know that Yahoo (Verizon announced in July 2016 that it would purchase Yahoo's Internet business with $4.48 billion in cash) announced in May 2013 that it would purchase Tumblr with $1.1 billion, compared with the current value of Tumblr
Guru Gowrappan, CEO of Verizon Media, said in a statement: "We are proud of the team's achievements and happy to find the perfect partner in Automatic. Their expertise and performance record will bring new exciting possibilities to Tumblr and its users."
In December of last year, Tumblr decided to completely ban pornographic content on the platform, including those related to human reproductive organs, women's bare breasts, as well as any photos, videos, GIFs and illustrations involving sexual behavior. Classical nude sculptures and political protests with nudity, illustrations and artistic content showing nudity (as long as there is no sexual behavior), as well as breastfeeding and postpartum photos, are not affected by the ban.
Tumblr is a safe haven for many LGBTQ people. They will find a peer community to share relevant content on this platform. The decision to ban adult content has led many users to boycott Tumblr. Matt Mullenweg, the chief executive of Automatic, told the Wall Street Journal that there were no plans to reverse the decision. Instead, Tumblr will act as a "complementary" site for WordPress.
It is reported that Tumblr may supplement WordPress by sharing services and functions. Administrators can use Tumblr's mobile interface to manage their own mobile platform with WordPress. It is not clear what services the two companies will share, but considering that both are blog platforms, there is still a lot of room for testing and running in.
Title: Bryce Durbin/TechCrunch