When your understanding of Web3 is still in a state of confusion or darkness, it is unknown that the digital currency, digital collections and online games that were once sought after by investors and entrepreneurs may have become a thing of the past, while new "offline portals" of Web3 have sprung up like mushrooms.
"Welcome to the offline entrance of Web3." This is the first sentence of the group administrator after Huo Dayuan joined a WeChat communication group called "Cosmic Center meta space".
With curiosity about the above Web3 "offline entrance", and in order to better understand the atmosphere of Web3 "offline entrance", Ranziyuan came to this Web3 Cafe near Wudaokou, Haidian District, Beijing in September, October and November.
Although the time of the three visits was different, they all met the leading figures in the current Web3 industry. They may be interested in introducing Web3 related projects to investors, or taking out the "social cattle" attribute to get together with their peers who met at the next table for the first time, or they may be vehemently expressing their views on the recent events in the Web3 industry.
Of course, there are also "traffic guests" here to promote their products. Among them, Yi Nengjing, who came to the Theirsverse digital collection platform to serve as the art director for his son, is included. The lecture on that day lasted more than two hours. During the "Q&;;;; A" session between Theirsverse's holders and Annie Yi, Annie Yi elaborated on Theirsverse's community concept in detail.
On the spot, Huo Ziyuan met many heavyweight "all in" (full-time) players in the Web3 industry, either practitioners or investors. Before entering this industry, they were movie stars, real estate agents, programmers, journalists or quantitative analysts on Wall Street. They are critical of the world of Web2, looking for imagination, truth and self-identity in the space of Web3.
After communicating with six of the industry insiders, Ran Ziyuan came up with three keywords of current Web3 practitioners - rebellion, enthusiasm and self-worth.
Of course, there is no doubt that Web3 practitioners are facing different levels of challenges. For example, "oneone" graduates from film related majors are trying to supplement their technical knowledge every day. The media born "Princess of the Metauniverse" needs to fight against "social phobia". "Media people always revolve around content, but in the" world "of Web3, you have to go out and talk to many people to find new opportunities." Princess of the Metauniverse said.
Although facing different difficulties, the above practitioners are all optimistic about the future development of Web3. Under this positive and optimistic attitude, they are also deeply planning their future road of Web3
Compared with the "volume" in the workplace
It is better to "start again" in Web3
When Annie Yi came to Web3 Cafe to preach her NFT, she was surrounded by the present NFT holders and consideration holders.
When everyone was immersed in Yi Nengjing's eloquence and beauty, a front row audience raised his hand and asked a rather tricky question, "What do you think of the current non opening of NFT commercialization?" At the moment when the question was raised, there was silence for three seconds.
Oneone is the questioner of this straightforward question, and also a veteran of many Web3 practitioners.
After graduating from film related majors, oneone has entered two enterprises that have nothing to do with their majors and are totally different from each other - 360 and Linkhome. In this process, oneone got to know a less professional "expert", and under his guidance, came into contact with the "currency circle".
"My first contact with the currency circle was in 2013, but my 'master' was very amateur at that time and told me that the virtual currency was almost the same as the QQ currency. But at that time, my QQ currency was stolen from time to time, and I also questioned the security of the whole currency circle, so I didn't immediately take action." Oneone said that about four years later, that is, around 2017, Only then did he officially come into contact with the concept of blockchain.
It was also at this time that oneone officially ended up buying. When asked whether he has found a suitable survival rule for his own currency circle, oneone said painstakingly, "If you lose more money, you will know."
Although there is no so-called survival rule, oneone has learned a lot of knowledge and summarized a lot of experience in the loss again and again, which has further opened the door of Web3 in this process.
"Because I had almost no computer foundation before, it was very difficult to learn basic technical concepts such as decentralization and blockchain, not to mention the threshold of issuing currency, which required investors to have accurate analysis of contracts." But now, oneone has become a typical Web3 all in practitioner, engaged in investment in Web3 related projects.
After seeing all kinds of Web3 projects, oneone also summarized its own investment logic - "technology, demand and capital".
Oneone further explained that the business background and professional level of the project developer, whether the project can meet the real needs of the market or is just a marketing story, and whether there are big name investors or investment enterprises before the project, are important factors for him to judge whether the project is worth following.
At the same time, when asked about Yi Nengjing's personal opinion on "the commercialization of NFT is not open at present", oneone said“ The core concept of Web3 is ownership. When the holder uses NFT for peripheral or secondary creation, the holder becomes the creator, and should have the right to share dividends on the income of his work. If all the commercialization of NFT is still concentrated on developers, it is no different from centralization 。”
From movies to Web3, although the profession and industry span is large, oneone has made certain achievements in the industry by virtue of self learning and exploration. Of course, it was questioned by people around.
But oneone doesn't seem to care about this. "When any emerging industry is developing at a high speed and in an opaque stage, it will be questioned, but this is also the time when the industry is the most blue ocean. As an early participant, I felt the tolerance and welcome of Web3 to people from different industries and professional backgrounds. Anyone here can have the opportunity to start again. Instead of being in a big factory, I would rather look for opportunities in Web3. "
For newcomers who want to join the Web3 industry, oneone said frankly, "overthrow their own inherent thinking, and become users first and then holders."
I have been working for 4 years, and I have been learning Web3 knowledge
"I missed the Internet era, and I don't want to miss the blockchain era again." zhzhzh, who has been dormant in the Web3 industry for four years, said frankly when talking about the reason why he would enter this industry, despite his doubts, he still did not hesitate.
Before 2017, zhzhzh worked in the Internet industry in Zhongguancun. Like oneone, zhzhzh started to contact Web3 from the currency circle.
In 2018, zhzhzh, who was engaged in Web3 related operations at an exchange, became a Web3 investor due to some force majeure. The high professional level required by investors has forced zhzhzh, who has been working in Web3 for four years, to start learning the technical theory of Web3 again systematically.
"In the Web3 industry, many projects are operated internationally, so English has become a very important communication tool. In addition, it is also necessary to improve the professional knowledge of blockchain technology." However, zhzhzh also admitted that there are no leading figures of Web3 in China at present, and there are few channels to systematically learn relevant theories.
"This requires the practitioners themselves to constantly pay attention to the content of bloggers and account updates who have a deep understanding of Web3, as well as to the industry news at all times. Cross the analysis of professionals and their own to improve their professional knowledge."
After studying, zhzhzh is also engaged in investment and incubation of Web3 projects, most of which are NFT projects. For how to quantify whether an NFT project is of high quality, zhzhzh summarized the following: Six elements including artistic expression, cultural attribute, financial attribute, social attribute, functional and equity attribute and IP attribute 。
For the social attribute, function and equity attribute and IP attribute of NFT project, zhzhzh further explained that social attribute, that is, for an NFT project, "who will become your fans" and "who your community serves is crucial". "This is a bit like the fan economy mentioned in Web2. For example, the 'boring apes', which are popular all over the world, gather migrant workers who regard the ideal leisurely life state as an important pursuit. Of course, NFT's social attributes are conveyed by its culture and narrative."
As for the function and equity attributes of products, zhzhzh and oneone have the same idea. "The ownership of content and data belongs to the creator, and so does the income generated by content. Products that deviate from this basic principle cannot be called qualified Web3 products." zhzhzh shows that IP attributes are an important channel for NFT projects to bring Web3 products into Web2, and vice versa.
For example, zhzhzh said that not long ago, Li Ning, a sports brand, bought Boring Ape # 4102 at open sea (NFT trading platform) for 120 ether (about 2.43 million yuan) and created surrounding T-shirts, which is typical of using the IP attribute of Boring Ape's large traffic to carry out extended marketing of Web2, which involves the operation mode of the IP matrix in Web2.
"This is just similar to my previous work in Internet marketing, and it is also a very suitable entry point for Web3."
But zhzhzh also said frankly that entering the Web3 industry more or less requires some subversion of previous concepts. "As the saying goes, 'One day in Web3, one year in the world', the world of Web3 is changing rapidly, and many things are not as orderly as in Web2, and things will move forward more quickly. This also urges practitioners to change their habits and ways of life and work."
"But most of the time, opportunities come out of the blue like surprises. This also tests whether the practitioners are really 'always ready'."
Because of this, continuous self-learning is crucial for Web3 practitioners, and it will hardly end completely. "Learning, updating and communicating are the daily activities of Web3 practitioners," said zhzhzh.
In order to systematically learn Web3
We wrote a book
You can walk for about 5 minutes from the subway station at Zhangzizhong Road, Dongcheng District, Beijing, and then you can see a deep alley. The studio of Princess Yuanuniverse (hereinafter referred to as "Princess"), "Princess DAO", is in this alley. Also here, Ran met the princess and her partner, Mr. Egg.
The reason why she "entered" Web3, the princess said that she had been engaged in media related work for many years before entering the industry, and had met many industry insiders in the interview, but the most impressive one was a "Web3 celebrity" she met in the summer of 2017. "The big guy was very enthusiastic and popularized a lot of Web3 concepts for me and my colleagues." The princess recalled that it was also this experience, Let her have a concrete first experience of virtual currency, metauniverse, Web3 and other concepts.
At that time, the princess had the experience of continuous entrepreneurship in the media industry and the consumer track. Although she continued to pay attention to the relevant news and trends of Web3, she did not take the step of starting a business in Web3.
Until 2021, after the low point in 2020, Web3 ushered in a phased outbreak. It was also at this time that the idea of turning to Web3 gradually became strong in the princess's mind. As an attempt, the princess shot and released the first video related to the Web3 concept.
To the princess's surprise, this video has received great attention from netizens, and many private messages received backstage asking how to participate in the industry have strengthened the princess's determination to engage in the Web3 industry full-time.
However, after doing Web3 anchor with the logic of media people for a period of time, the princess realized that she might think too simply, "I'm still using Web2 thinking to do Web3." The princess said frankly, "At first, my way of realization was advertising business and fan groups. But slowly I realized that I needed products, and products related to Web3."
Thus, the Web3 Roaming Guide was born.
"As a product, this book makes my way to Web3 more 'taste of Web3'. But more importantly, during the creation of this book, I met an important partner, Mr. Dun." The princess said that Mr. Dun had been engaged in quantitative analysis on Wall Street. After returning to China in 2016, he has always been interested in finding the entry point to enter the Web3 field. However, until his resignation from a domestic financial technology company, Mr. Dun made clear his determination to all in Web3.
"The final narrative of Web3 is to make some changes and innovations in productivity and production relations. I think this is inevitable at the moment." When it comes to the reason why I am firmly optimistic about the Web3 track, Dan always explains this.
As for the development of Web3 in China, Dun always expressed his own opinion. I think the development of domestic Web3 should extend from hardware to virtual world 。”
Mr. Dun cited, for example, the rise of domestic wearable device brands such as pico and nreal, which are not only in line with the development trend of high-end manufacturing industry, but also closely related to the concept of Web3. "In order to expand the application scenarios of wearable devices, more virtual content also needs to be developed."
As for the future of Web3, both Princess and Egg always said that they are optimistic about the development of the concept of Web3 and the imagination it brings.
"In the future, I will publish my NFT and try to get a financial license to participate in the investment in the primary market of the Web3 industry," the princess added.
This article originates from the spontaneous combustion dimension
