This week, Nike's NFT/web3 department RTFKT officially released Nike's first "native web3 sneakers".
RTFKT provides a preview of the features that will be provided by their upcoming products. These features include the "make money on foot" mechanism, authenticity based utilities, application connectivity, and so on.
On the other hand, the last post in the Twitter thread played a pressure role, announcing the availability of the product in specific regions, and clarifying that it was not suitable for every customer in the market.
The most significant shortcomings related to Nike's launch have little to do with price, but more to do with accessibility, because it will only ship its web3 sneakers to an address in the United States of America.
In particular, they pointed out that "due to advanced technology and product regulations, products can only be shipped to the United States."
Nike Enters the NFT Arena
Moreover, among the traditional brands that have used the NFT platform, Nike's acquisition of RTFKT last year was the most successful, at least among the brands that have been in the NFT field for a long time.
Since then, the leader of this sportswear industry has been quite active and has continuously invested in web3 related industries and new technologies.
At this time last year, at the peak of the NFT bull market, the deal was finalized.
Since the acquisition, the company has also launched its own professional web3 platform Swoosh actively participates in the web3 sandbox. It seems that Nike basically allows RTFKT to operate on its own in leading projects, but this is a great success.
Meanwhile, Nike's main competitor and German sportswear company Adidas Originals launched the world's first wearable irreplaceable token (NFT) in November.
There are 16 digital collections in the NFT series, each representing an important moment in the evolution of adidas' creativity and culture.
