Original title: Specific methods and strategies for website operation promotion team to build website operation SNS website promotion
1、 Build a team
To run a website well, you need an excellent operation team. The main members of the website operation team include:
1. Chief person in charge of the website: responsible for the overall operation of the website, with strong coordination ability, organizational ability, planning ability, as well as certain network relations and network publicity technology, including SEO, mail publicity, soft text, etc;
2. Website planning architecture management: the overall structure and content optimization of the website;
3. Web art: web page design and production, need to know PS and dreamweaver;
4. Background programmer: realize the background program function;
5. Website promoter: promote the website through the Internet, traditional media or other means;
6. Website marketer: sell website service products through Internet marketing or traditional ways;
7. Website editing/information management: manage the information of each column of the website;
8. Website content writer: provide the content required by the website;
9. User service staff: provide relevant services for users;
10. Server maintenance staff: provide server security and website related functions;
2、 Develop website operation objectives
1、 Visits target 。
2、 Number of registered users 。
3、 Influence to be achieved by the brand 。
4、 Ranking and PR of websites wait.
plan : Plan to implement the preliminary objectives with a one-year cycle.
target : Promote the website brand
task : Improve website traffic and cultivate customer stickiness;
Target population analysis: Develop strategies and methods for website promotion according to the consumption habits, interests and hobbies of the target group of the enterprise.
Budget input : It is necessary to maximize the promotion effect of limited funds through reasonable planning.
Effect monitoring : Do a good job of strict effect monitoring, monitor and track the promotion measures in each time period, and help enterprises adjust the promotion strategy in a timely manner.
strategy : According to the results of market analysis and survey, determine the promotion strategy, list in detail the website promotion methods to be used, such as search engine landing, blog marketing, email marketing, QQ group marketing, forum posting, soft article promotion, search engine promotion, event promotion, network advertising, etc., and analyze the advantages and disadvantages of each promotion method and its effect and how to apply it specifically.
3、 Specific methods and strategies of website operation
1. Add a page title.
2. Add descriptive META tags.
3. Fill in your keywords in the bold text of the page (usually the title of the article).
Search engines attach great importance Bold Text , thinking that this is an important content on this page, so make sure to write your keywords in one or two bold text labels.
4、 Make sure the keywords appear in the first paragraph of your body.
Search engines hope to find your keywords in the first paragraph. But not too many keywords. Google roughly regards 1.5-2 keywords in every 100 words of the full text as the best keyword density, which can get a good ranking. Other places where keywords can be considered can be in the ALT tag or COMMENT tag of the code.
five The navigation design should be easy for the search engine to search.
Some people use frames in web production, but this is a serious problem for search engines. Even if the search engine finds your content page, it may also miss the key navigation column, so that it cannot enter the search to other pages. Navigation buttons made of Java and Flash look beautiful, but search engines can't find them. The remedy is to make a navigation bar with a regular HTML link at the bottom of the page to ensure that you can enter every page of the website through the link of this navigation bar. You can also make one Site Map , you can also link each page. HISHOP specially optimizes the website map, and adds key navigation (customized classification list) to each page of the website, so you can set and change it at any time, which is simple and convenient.
6、 Publish free articles with site signature
7、 Release the news.
Look for events with news value (such as promoting your free service), and publish the news to your website with high traffic.
Link exchange. Website exchange links, also known as friendship links, reciprocal links, exchange links, etc, It is a simple form of cooperation between websites with certain complementary advantages in resources, that is, put the logo or website name of the other website on their own website, and set the hyperlink of the other website, so that users can find their own website from the cooperative website to promote each other. Therefore, it is often used as a means of website promotion.
Use IM software to promote, such as SKYPE, QQ, UC, ICQ, etc, Take QQ as an example, you can do signature advertisements and QQ group advertisements. One is QQ group sharing, and the other is QQ group email.
Use the forum to pour water and put your own advertisement in the signature of the forum 。
You can go to some forums for advertising 。
The submission website to the search engine can speed up the collection of new stations by the search engine. (For example, Google, Yahoo, MSN, Baidu, Bing, Youdao, Soso, Sogou)
Soft article promotion, microblog promotion. The subtlety of soft writing lies in a "soft" character, which is like a needle hidden in a thread, closed without revealing, invisibly defeating the enemy. By the time you find this is a soft writing, you have fallen into the trap of "soft advertising" carefully designed. What it pursues is a kind of communication effect of spring breeze and rain, moistening things silently.
Traditional media promotion. Such as newspaper and TV advertisements. Buy pop-up monthly advertising.
Blog WeChat Marketing
The purpose of blog marketing is to use blogs for marketing promotion, promote the brand and products of enterprises, and improve the ranking of website keywords in major search engines.
Join the website home
If you can join a website home such as hao1232659991, you will not only get huge traffic, but also the traffic you can click in these places is often very targeted. Generally, when a large website with background is established, it will often join these websites through some public relations relations. It is difficult for small websites to join.
Many websites can get several watts or even ten watts of IP addresses a day through the Home of URLs.
SNS website promotion
In some mainstream SNSs: Renren, Kaixin, 5GSNS, Hainei, Zhanzuo, Douban, registered accounts, added friends, plus hundreds of thousands of people, published soft articles in the log, let friends share, attracted friends' attention, thus promoting their own websites and products, and forming a public praise effect among friends.
Open industry news channel ：
Many industry sites are dismissive of this, which is not an ideal practice. Setting up industry news channels and achieving daily updates at a very low cost of human resources will not only help improve and enhance the search engine results of the website, but also help attract industry users and enhance the stickiness of the website. The key is to strictly control the cost of content and its update, and try to use the news channel of the portal website to reprint.
Open website forum:
An industry site without a forum is almost unimaginable. The low efficiency of its promotion will soon make decision makers miserable. We should set up a forum, divide the columns, increase the stickiness of the website, and create a communication platform between users. You can find senior members with certain appeal in the forums of the same industry, and let them act as mottled bamboos.
Image material promotion:
Collect some popular body color pictures that everyone likes, such as pets, funny, QQ expressions, etc., and make the website website into a watermark of the pictures. Collect thousands of pictures, divide them into dozens of topics, and go to various places to map or upload, the more the better. However, those Internet garbage that are famous for making a fool of themselves must be avoided, such as Sister Furong.
Navigation website login
For a website with low traffic and low popularity, navigation website can bring you much more traffic than search engines and other methods.
Q&A website
Find some questions about target keywords, answer netizens' questions, and leave your own website to achieve the promotion effect. Bd know, yahoo knowledge hall, tianya question and answer, sosoq and so on are all popular question and answer websites. Bd knows that the review system is very strict, so it should be carried out in an appropriate amount.
Encyclopedia promotion
Create entries on encyclopedia websites, or modify, add content, improve the entries on the basis of the original ones, and appropriately include your own product information in the content (this is very difficult, especially bd encyclopedia). The place to promote is to add your own website address to "reference materials".
The weight of encyclopedia websites is very high. Adding links to such websites can improve the weight of your own websites.
Encyclopedia websites include: bd encyclopedia baike.baidu.com, interactive encyclopedia, China Encyclopedia, Wikipedia, etc.
Video promotion
Create a video, or modify the online video, show your own promotional content on the video, and then put it on your own website or some video websites, such as Tudou, KU6, Youku, etc., to let netizens browse for free to promote your brand.
Compared with traditional text messages, videos are more vivid, intuitive and impressive to viewers. Many people ignore this part of video promotion, so it is easy to achieve results and seize the highland of video search engines. China's Internet speed is constantly improving, and it is more and more convenient to watch videos online.
The production of videos should be informative and interesting so that netizens can reproduce them spontaneously.
Information classification website promotion
58 Local, Ganji, Yahoo Word of mouth and other websites release information.
Print your website on stationery, business cards, brochures and printed materials, and let users add the website to their collections.
Use offline activities to promote websites and accumulate network resources It is a natural thing to organize some offline activities, such as hosting some industry exchange conferences, holding some regional or even national forums, and seizing these opportunities will have a very good effect on website publicity and resource accumulation. I believe that the success of your website is just around the corner.
I always think that the best way to promote the website is Word of mouth How can you let the netizens who see the website help you promote it? The most basic thing is to do a good job, four words: content is king. Go back to Sohu to see more
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