To achieve the best search engine optimization (SEO) effect, you first need a website with high SEO friendliness (SEO Friendly wesbite). Without SEO friendly websites, the work of SEO will take a long time, and may even not work at all.
If your website has not been updated for a period of time, or your SEO ranking is stagnant, then it may be time for you to consider rebuilding your website. Let's see under what circumstances you may need to do this, and why it is usually a good practice to let your website rebuild.
Why is an updated website important?
Nowadays, the Internet and technology are developing rapidly, and search engines will update their algorithms regularly. In particular, Baidu has dozens of updates every year. Therefore, even if the page has just been updated, it may soon become obsolete.
If you want to remain competitive in the booming market, your web page needs to keep pace with the times and conform to the latest design style and user experience. Therefore, the webpage needs to be scanned regularly to ensure that the website speed and code are optimized optimally, and fresh content is added regularly. Ideally, every once in a while, you need to revise the look of your website so that it does not appear outdated. It's a bit like renovating your home or upgrading your kitchen.
Website redesign or overall reconstruction?
If the backstage of your website is in good working condition, you can update your website by yourself/hiring a web designer. However, if your webpage background cannot support updates, it may be time to rebuild the complete website. Here are a few points to explain why updates cannot be supported:
1. Non responsive websites
If the design of the website is not responsive, you need to rebuild your website. In other words, it is not suitable for mobile devices, such as mobile phones. Because mobile devices have replaced desktops as the preferred device for Internet users. More importantly, if your website cannot fit the screen size you are viewing, it will not appear at the top of the search results.
2. Obsolete technology
For example, Baidu will no longer rank websites built using the once popular Flash technology. Apple devices no longer support Flash, which means that if your web pages are built with Flash, your web pages are losing a lot of potential traffic. More importantly, Flash is known for slowing down websites. Since page loading speed is one of the important ranking factors in search engines, I believe you do not want this to happen to your website.
Static HTML is another outdated issue. If your website is built on this outdated technology, you will not be able to use modern plug-ins and other powerful content management functions, which can help your website get a better ranking in search engines.
3. Limited SEO optimization function
When an enterprise is just starting up and has limited funds for website design, it usually decides to use a self-service platform, such as Vanke. When the only goal is to quickly open online business, this platform is usually good. However, when you want to start an active business and conduct online sales through e-commerce, you will find that there are limited things you can do on the website, and then you will begin to seek greater web flexibility.
For example, the following are some restrictions that the owners of the Vanke website may accidentally discover. Vanke cannot export the site to another platform, so it must abandon the site and export it to a new platform. Vanke is difficult to be indexed by search engines. Search robots find that crawling Vanke's website is a real challenge, which is bad news for SEO.
Limited technical customization - if you let an SEO company optimize your website, they will run into a wall on the self-service website, because they can hardly achieve more optimization in the site except for basic settings. Even though the platform has been upgraded in recent years, it still lags behind the independent website system in terms of SEO function.
4. No editing permission
If you cannot access your website to edit and add new content yourself, but must pay a third party to complete it for you, then it is time to rebuild the complete website.
Adding new content and keeping your website up to date is a key element of any SEO activity, so you need to easily access your website through the content management system to complete this operation on a regular basis.
Time to upgrade your SEO
If you want to improve your online popularity and develop your business through the power of search engine optimization, please contact the experts of Wave Zhichao.
We will help you make the most of your SEO budget. We can cooperate with the website developers of your enterprise to improve, redesign or rebuild your website, make it ready for SEO, and then implement fully hosted SEO optimization, so that your business can be found online. If you already have good rankings, we can help you maintain them through our SEO monitoring service.
