(Picture source: Tuchong Creativity)
After the end of the Black Friday Festival, cross-border sellers have been busy preparing for the next peak season - Christmas.
In addition to Prime Day and Black Friday, the upcoming Christmas is also an important festival for cross-border e-commerce people. According to the data of Huajing Market Research Center, the export of Christmas products from January to August 2022 reached 57.435 billion yuan, a year-on-year increase of 94.7%, and the data is still soaring [1]. At the same time, the research released by the National Retail Association (NRA) also shows that the retail sales in Australia alone around Christmas are expected to exceed 60 billion dollars, an increase of 3.9% over last year [2]. This shows that Christmas has great potential to promote the market.
At present, for cross-border sellers, the Christmas season is not only a feast for orders, but also a booster to enhance brand influence. Sellers are eager to harvest some achievements during this period. Therefore, many sellers have already made preparations for this, from operation strategy, product stocking, updating to logistics transportation. However, at this time of year, it is easier to stumble over many barriers, especially the website security problems that are easily ignored, which are not only increasingly rampant, but also impossible to prevent. Once this happens, the sellers may be caught off guard.
High traffic in peak season, beware of network security threats
Every year, with the Christmas promotion, cross-border sellers have made great efforts to increase discounts. Not only do they reduce red envelopes when stores are full, rush to buy at the bottom price at 12:00 in the morning, time limited discounts, etc., but also various subsidies for real gold and silver. At the same time, a large number of profit-making "black ash producing" areas have also grown up in the dark.
Trap 1: Coupons are swept away as soon as they are issued
"During the Christmas promotion, tens of thousands of large amount red envelopes were placed in the mother and baby store I followed, but I never got more than one yuan, even if every time I stayed on time, I still failed." Zhang Yi (a pseudonym), the buyer who participated in the year-end promotion every year, could not help but complain.
Coupons, red envelopes, limited number of seconds... Why are these rush buying scenes "swept away" in less than one minute after they were released? In fact, most of the people who compete with consumers in this situation are not real people, but malicious Bots. They usually use agents or second dial IP, mobile group control and other means to carry out malicious attacks such as information data crawling, wool pulling, external cheating, etc., which will result in loss of users and affect the reputation of enterprises over time.
Trap 2: users suddenly increase and become active at the hour
"Last year, my store's traffic surged nearly a hundred times during the Christmas period. At first, I thought it was the peak season, but I found that the increased traffic made the loading speed of the entire independent website page become very slow, even unable to access, and buyers could not buy goods normally." A seller who operates an independent website of beauty category said, "After multiple investigations, it was found that DDoS attacks had occurred, causing heavy losses!"
At present, global DDoS attacks have reached new heights in scale and complexity, and frequently occur at e-commerce peak season nodes. Many cross-border e-commerce giant platforms have suffered heavy losses. According to the Report on DDoS Attack Threats in the First Half of 2022 released by Tencent Security, overseas DDoS attacks continued to rise, with an increase of nearly 70% in the first half of this year [3]. With the increasingly fierce DDoS attack and defense methods, once an enterprise wins the battle, it may suffer from network speed jam, disconnection, delay, business suspension, or even bankruptcy.
Trap 3: fake customer service and fake express delivery cannot be prevented
As various cross-border e-commerce platforms store a large number of private data such as user identity and account information, large-scale data leakage events are more frequent during the promotion period.
"After the Black Five, I often receive calls from customers who claim to be the customer service of an e-commerce platform, who can directly tell me my name and the order information of an e-commerce platform in detail, and ask me to provide the bank card number for compensation because of the quality problem of the goods." The overseas buyer complained by leaving such a message.
However, this is not an exception. It is understood that many e-commerce platform data have been publicly sold on the Internet, including the name, telephone, address, product name and express bill number of consumers. Obviously, personal information has become the "basic plate" of network bombardment, leading to the loss of a group of important customers. According to the Report on Q3 Global Data Leakage Event in 2022 released by Surfshark, 108.9 million accounts were stolen in the third quarter of 2022, 70% higher than the previous quarter [4]. It is expected that the number of data leaks will continue to soar in Q4 peak season.
In addition, network security is not only about store capital and user loss, but also has a great relationship with network speed. Almost all users have very high requirements for network speed. If the page is loaded for more than 3 seconds, 57% of users will be lost [5]. Only by improving network security can sellers improve their website access speed and user experience, and increase their store revenue. The Edgio distributed CDN security products can well meet the needs of sellers.
How to avoid the storm of cyber attacks when going to sea to "grab orders"?
Nowadays, network security has become the top priority for cross-border sellers. The year-end Christmas rush is imminent. How should sellers strengthen the safety of their stores?
In fact, as early as 2001, the Edgio team noticed that in addition to overcoming the differences in culture and regulatory policies, network security threats are also a "hidden reef" that cross-border enterprises have to face.
Based on this, in view of the characteristics of frequent overseas network attacks, Edgio has more than 300 edge sites, a global dedicated backbone network connected to POP, and a direct connection with more than 7000 ISPs around the world, keeping close distance with ordinary network users, which not only ensures that users can enjoy the convenience of local access, but also ensures the reliability and stability of the service.
Facing more and more frequent network security attacks, the Edgio Security security solution uses a multi-layer protection mechanism to protect the seller's infrastructure and web application security, which can protect the seller's business and corporate reputation from the latest attacks against the application layer.
In terms of network and application layer DDoS protection, Edgio has a global large-scale 250Tbps capacity, which is more than 70 times the largest DDoS attack capacity in the world at present, which means that Edgio can resist several different countries from the largest DDoS attack at the same time. In addition, Edgio's DDoS protection will automatically detect and mitigate DDoS attacks at the edge of the distributed network, and execute them before they affect the seller's web infrastructure, helping the seller quickly build a website loaded at sub second level, and helping the peak season performance growth.
On bot crawler management, Edgio Security's Bot management scheme allows sellers to clearly and accurately understand the Bot traffic on websites and APIs, and identify whether an application request is a fraudulent source through artificial intelligence and machine learning. Even if the attack tactics continue to evolve and upgrade, the Bot management will automatically adapt, and keep all the functions enabled to fully protect network attacks.
On Web application and API protection (WAAP), Due to the huge data of website users and transaction business in peak season, sellers have strict requirements for account security and privacy protection. Edgio monitors, filters and alleviates malicious traffic in and out of the seller's website applications to prevent various vulnerabilities, such as SQL injection, cross site scripting (XSS), remote code execution (RCE), OWASP top ten vulnerabilities, and protect data from being leaked.
In addition, Edgio will also enable enterprises to build efficient teams. The Edgio Application platform will provide modern toolsets, edge integration and excellent developer experience to help developers double the release frequency and achieve win-win performance growth. At the same time, Edgio can be compatible with the compliance requirements of different countries. It is understood that the Edgio Security platform complies with multiple sets of strict privacy regulations, including GDPR, CCPA, SOC2 and ISO27001. Through the annual audit by auditors recognized by Visa and Mastercard, it always maintains PCI-DSS level 1 compliance, and comprehensively protects the business of enterprises from any vulnerability. In addition, the friends who are still waiting to see if they want to "start", Edgio launched an unprecedented year-end grand benefit activity, Click to register You can receive exclusive benefits!
The age of e-commerce platform is quiet, behind which is the conscientiousness of network security. In the surging tide of going to sea, only by ensuring that the software and hardware are safe, can we ensure a big sale at the end of the year.
reference material:
[1] //www.163.com/dy/article/HLB1JL330538CCFY.html
[2] //www.dsb.cn/203329.html
[3] //page.om.qq.com/page/OFnjpLgz3VC0erGtZkKt1_DQ0?source=cp_1009
[4] //heapdump.cn/article/3505609
[5] //complexdiscovery.com/red-storm-rising-data-breaches-rise-globally-in-q3-2022/
