This is the 13th original content of the column "Website Encyclopedia", which is based on my experience in building websites for tens of thousands of companies after 10 years of working in the website industry.
According to statistics, more than 5.1 billion people around the world use mobile phones, and 92% of the world's users use mobile devices to connect to the Internet. Most people stay on the phone almost 24 hours a day.
Imagine that having a mobile phone station, even if users only spend a few hours surfing the Internet, it will greatly increase the possibility of your website being browsed. The number of hits on each website is a potential business opportunity.
Moreover, the mobile station interface is more simple and intuitive, with better visual effects than the PC end, and for users, the experience is also stronger.
These advantages are not possessed by PC end websites.
So the most important part of building a website is to do a good job of mobile phone stations.
With regard to the construction of mobile phone stations, Big Dream is a long winded sentence. It is generally not recommended that you buy the site building products of mobile phone stations alone. Some site building products in the market will include PC terminal+mobile phone stations. It is recommended that you should clear your eyes before buying.
On how to do a good job in the mobile phone station, and what are the precautions, I put them all together in my hands.
What are you waiting for? Double click the screen quickly to let me see your little heart~
1. Optimize loading speed and reduce traffic consumption.
Mobile end users use more fragmented time when using mobile websites. In addition, not all users can maintain a good mobile network environment at all times.
If the website structure is complex and the image memory is too large, it will not only affect the loading speed, but also consume a lot of traffic and affect the user experience.
Therefore, when developing mobile phone stations, we should simplify the website structure, compress and optimize pictures, and reduce too complex dynamic functions. To increase loading speed and reduce traffic consumption.
2. Improve mobile website browser compatibility.
Nowadays, there are many kinds of browsers on mobile phones. If the compatibility of mobile websites is poor, web page deformation and content clutter may occur when browsing.
Therefore, compatibility with multiple browsers must be considered when making mobile phone stations.
3. Learn to subtract from websites.
Due to the limited screen space, Dream does not recommend designing too many functions and contents for the mobile phone station. It only needs the simplest, most practical and fastest form to show the things users need most.
At this time, you need to subtract from the website. Yes, the website should also be "disconnected". It is enough to remove all the contents, functions, plates, buttons, etc. that can be removed, and only retain the most essential part to provide the content and functions that users need most.
4. Color matching is very important to improve aesthetics.
In any design, color plays a role in conveying the first information by stimulating the vision.
When you open a website, it is not the content of the website or the page layout of the website that gives users the first impression, but the color of the website.
Color has a very obvious visual effect on people. To some extent, the success of a website design depends on the use and collocation of colors by the designer.
From a pragmatic point of view, advanced page design and color matching can create a specific atmosphere, which directly affects the use experience of mobile users.
5. The navigation menu should be simple and easy to use.
First of all, the navigation menu of the mobile website should have a clear directory structure, and the content of the corresponding column should be explained concisely on the navigation column.
Secondly, it is necessary to provide striking "Back" and "Home" buttons, especially the size design of navigation buttons, which should conform to the habit of finger touch.
6. Optimize the website structure and reduce the internal level of the website.
As mentioned above, mobile end users are more demanding on time, so when designing the mobile website architecture, we should consider saving time for users.
Under this demand, except that special websites need to use the three levels of "home page+list+detail page", general websites only need to achieve the two levels of "home page+detail page".
7. The content of the website should be concise and to the point.
Generally speaking, the content construction of mobile websites should be concise and to the point, while rich content is not applicable here.
Therefore, for ordinary content, the number of words and layout design should be able to display on one screen.
For some high-quality content with a large number of words, it should also be controlled within the rhythm that can be fully displayed by sliding three times, preferably not more than three times.
Dream reminds everyone here not to challenge the patience of users.
8. Web pages should be opened quickly.
Generally, the opening speed of mobile web pages should not exceed 3 seconds. If the time is too long, the user's mood and impression of the website will be affected.
The first impression is very important. Just because the speed of opening the web page is too slow, it has consumed everyone's patience. Do you expect people to click in your product details page again in the future.
So of course, the faster the page opens, the better. There is no fastest, only faster.
9. Optimize the touch screen operation experience.
Now smart phones are prevalent in the market, and many operations are completed through touch screen, so optimizing touch screen operations is also a humanized design for user experience of mobile websites.
For example, large buttons can reduce the difficulty of operation; Proper blank space and wider spacing can prevent users from mistaking other options or contents due to smaller buttons, which may cause inconvenience.
Moreover, since people are accustomed to one handed and right handed operation (except for left-handed people of course), the upper left corner is a dead area, and it is not recommended to place operation buttons. The commonly used operation buttons are more suitable for the lower right position.
10. Do not set pop-up windows.
Do not set pop-up windows for connected conversations or advertisements. This will not only affect the loading speed, but also affect the user's browsing experience.
11. Optimize the page layout and adopt responsive design.
The page layout of a mobile website directly affects the user's browsing experience. If the page is too wide, users will not be able to browse the page content correctly. If the page is too narrow, it will waste space.
In order to better adapt to the display of the website on different terminals, Dream suggests that you can adopt responsive design, so that the website page can match different terminals at any time, so as to improve the user browsing experience.
12. Control font size to improve reading experience.
The font on the web page is too large, which will take up too much page space. If the font is too small, it will hurt users with bad eyes (ha ha, just kidding).
Due to the limitation of the mobile phone screen, the display space on the mobile website is relatively small, so selecting a suitable font size can also improve the user's reading experience.
Generally, the font size on the front page can be larger, between 14-18, and the font size on the details page can be smaller, between 14-16.
13. Give priority to the content and functions that users need most.
Due to the size limitation of the mobile terminal screen, the user's operation and browsing have certain limitations, which requires us to abandon useless content when building mobile websites, give priority to the content and functions that meet the user's needs, and let users click in to see the content they need at a glance.
This can not only improve the user experience, but also enhance user stickiness.
14. Simplify the registration process and improve the conversion efficiency.
You should know that time is money, and wasting the user's time is just not getting along with money.
So what we need to do is to save users' time and browsing costs as much as possible. When users are happy, we can earn money.
For example, simplify the registration and login process, and focus on providing information conducive to transformation. Provide convenience and reduce trouble for users, which can indirectly enhance the connection with users and improve the conversion rate.
15. Keep the information consistency of each terminal website.
Keep the information and functions provided by all platforms as consistent as possible, whether it is PC, tablet or mobile. It can make the user experience more smooth.
Well, today's station building class is over.
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