Article Contents
Station master dynamic
Dynamics of dithering platform
Fast Hands Platform Dynamics
Taobao Tmall E-commerce News
Dynamics of Little Red Book Platform
Editor's note: This is the latest issue of the webmaster's home Z weekly, which mainly helps you to understand the latest trends related to webmasters, as well as short videos&e-commerce platforms such as Tiaoyin, Fasthand, Xiaohongshu, Taobao, and so on, and dig valuable information.
Station master dynamic
Zhimeng CMS will file a lawsuit against the infringing website after releasing the rights protection announcement
On October 26, Zhimeng CMS, Shanghai Zhuozhuo Network Technology Co., Ltd., released a list of infringing websites and an announcement on rights protection, and will sue the infringing websites.
Zhimeng CMS said that from now on, our company will hand over the list of infringing websites and certificate data to the rights protection team in batches. Websites that fail to pay the above amount as required by the communication will file a lawsuit, but the website that has not been handed over to the rights protection team will still have an authorization fee of 5800 yuan.
The original price of "gou.com" domain name in three auctions was up to eight figures with 1.79 million yuan
A few days ago, Alibaba auction platform was auctioning the domain name "gou.com" under the name of Beijing Maileshou Technology Co., Ltd. The current auction price is about 1.79 million yuan.
According to the auction announcement, "gou.com" was registered on September 10, 1998 and expired on September 9, 2024. The starting price is 1790115.84 yuan, the deposit is 700000 yuan, and the price increase is 170000 yuan (or integral multiple).
It is worth noting that the market price of the domain name is 4.37 million yuan, and the starting price is much lower than the market price.
"Fat ball data" 23 people were caught, and the third-party live data platform will change?
Recently, a live broadcast data platform called "Fat Ball Data" was caught on suspicion of stealing live broadcast related data with reptiles, and all 23 members of the team were captured.
It is reported that the staff of a shopping platform first found that there was an abnormal access in the live broadcast room, which would lead to an instantaneous traffic surge. Later, the police further confirmed that it was an abnormal situation caused by someone stealing relevant data through reptiles during the live broadcast. According to the report, Fat Ball used "reptiles" to steal data and profited more than 400000 yuan.
Semi Design open source for dithering product design system
Recently, Semi Design, an enterprise level application design system of Ditto, announced open source and adopted MIT open source license agreement. It is reported that Semi Design is a design system designed, developed and maintained by the Tiao Yin front-end team and MED product design team, which supports nearly a thousand platforms and serves 100000+internal and external users.
It is worth mentioning that, shortly after the announcement of open source, careful netizens found that some copies of its code warehouse were found to have traces of the Ali design system Ant Design. In this regard, the front end team of Qiaoyin later issued an apology, admitting that Ant Design code was used in the early days, but the current version is very different from Ant Design.
Dynamics of dithering platform
The original LV0 and LV1 fresh food merchants enter the novice assessment
Yesterday, Diaoyin E-Commerce released an announcement that, in order to improve the merchant experience, from November 15, 2021, offline merchants will be classified according to the rules
Specifically, after offline, fresh food merchants with the original merchant grades of [LV0] and [LV1] will enter the novice assessment. Once the novice assessment conditions are met, they will not be restricted by the number of orders. For the assessment cycle and mechanism, see the Rules for New Merchants to Enter the Novice Period. Merchants with other grades will not be restricted by the grading rules.
Douyin Double 11 Promotes Ten Million Allowance Plan for Freight Insurance, Free of Charge for Top 500 New Merchants
At present, Douyin has launched the Double 11 Good Goods Festival promotion activity. At the same time, the platform has also launched a 10 million subsidy plan for freight insurance. The top 500 new businesses are free of charge.
It is reported that new businesses who have not signed up for the best broadcast room and the best broadcast room of the Double 11 Festival of Good Things can participate in this activity. The activity time is from 00:00:00, October 27, 2021 to 23:59:59, November 30, 2021.
The basic benefits of participating activities include that the merchants who take part in the activities take out 10% of the premium of each freight insurance within the activity time, and the premium of the subsidy part is paid to the insurance company by the platform of Qiaodian.
Dithering e-commerce brand new online festival alliance plan traffic resource replacement to improve exposure
Recently, Diaoyin announced a new online festival alliance plan, which is the brand traffic resource replacement mode of Diaoyin e-commerce.
It is reported that in this plan, the Ditto E-commerce, together with major brands, MCN, creators, etc., will implant the visual elements of the Ditto E-commerce into their advertisements or their own resources (except for byte systems) for joint exposure; Dithering e-commerce gives corresponding value to the resources inside and outside the station for replacement, and works with brand merchants to build a marketing ecology inside the station for win-win.
Report: Children's toys and milk powder have the highest attention among the mother and baby content videos of Tiaoyin Q3
A few days ago, the content consumption trend insight brand of the giant engine released the 2021Q3 Quarterly Insight Report of the Maternal and Infant Industry. According to the report data, in the third quarter of 2021, the steady growth of content supply ensured the spread of content in dithering, and the video playback volume and search behavior of mother and baby content peaked in August.
Among them, children's toys and milk powder have the highest attention, followed by nutritional supplements, children's clothing, and children's sleeping quarters. The growth rate of broadcast volume of children's shoes, toiletries and feeding supplies ranked top three.
The new "campus daily" function of Tipping APP finds videos of the same school and surrounding schools
Recently, the "Campus Daily" function has been added to the Tipping APP, through which users can find short videos sent by users of the same school and nearby schools in the same city.
The entrance of this function is located at the top of the message page of the Tipping App. After users click to enter, they can see the short videos of the nearest university. These short videos are basically created by the students of our school.
The product links of Taobao, Jingdong and Pinduoduo can be opened in the Tiaoyin group
According to the online report of e-commerce, the product links of Taobao, Jingdong and Pinduoduo can be opened in Diaoyinqunlian recently. Clicking on the product can directly jump to the APP and place an order. In the most important shopping node of the year, the Internet has opened its doors.
Fast Hands Platform Dynamics
The "Standards for the Release of Medical and Health Products" of fast e-commerce came into effect on November 3
The express e-commerce announced that the platform will add a new "Specification for the Release of Healthcare Category Commodities", which has made detailed provisions on the commodity release rules and the terms of the scope of application, examples of open category commodities, and types of open stores.
It is reported that according to the requirements of the specifications of fast hand medical health care, when releasing products related to medical dressings, the product information should include: product name, specification parameters, model, function description and other information. Such products should be released in strict accordance with the following specifications, otherwise the efficiency of product release will be affected.
Fast e-commerce adjusts the deposit rate of "e-commerce service providers/industry belt base merchants"
A few days ago, Fasthand announced that in order to regulate the sales behavior of platform merchants, the platform plans to adjust the margin tariff rules of "e-commerce service providers/industry belt base merchants" and restore them to the platform margin tariff standards.
Among them, "merchants settled in e-commerce service providers/industrial belt bases" will no longer enjoy the preferential policy of deposit, and will make system adjustment on November 8, 2021, which means that there will be a wave of merchants settled in e-commerce service providers/industrial belt bases need to make up the deposit fees in time.
Attention of merchants/delivery personnel! Special treatment of gold watch commodities by quick e-commerce
Recently, Fasthand E-commerce announced that the platform decided to carry out special rectification on the promotion order of gold watches from October 22.
It is reported that the platform will take, but not limited to, warning, score deduction, compulsory learning, compulsory examination, suspension of shopping cart function, removal of all goods from the shelves, prohibition of new goods from the shelves and other illegal handling measures for merchants/goods delivery personnel who violate the rules.
Taobao Tmall E-commerce News
Tmall launches the "Double 11" new merchants' whole journey accompanying plan, and the whole journey is free of charge
Tmall officially announced that it has launched a month long "Double 11 New Merchants' Whole journey Accompanying Plan", which targets new businesses for the first time on Double 11. The industry will recommend new businesses that meet the requirements of running company to join the group, and provide free services such as 24-hour Q&A, live online learning, and 3-minute video skills.
Taobao's new dispute settlement rules for luggage and watches took effect on November 3
A few days ago, the Taobao platform issued a notice that the platform will add two new specifications, namely, the Taobao Platform Case and Bag Commodity Dispute Settlement Specification and the Taobao Platform Watch Commodity Dispute Settlement Specification. The new rules will take effect on November 3, 2021.
The specifications have made detailed provisions on the scope of application, evidence and handling standards of commodity quality problems.
The first week of pre-sale, 9 live broadcast shops of Taobao exceeded 100 million yuan
According to the data of Taobao live broadcast, the first week of the Double 11 pre-sale (as of 24:00 on the 26th), 165 live broadcast booths with a turnover of more than 10 million have been created, of which nearly 90% are business live broadcast booths.
Among them, it is reported that the turnover of nine brands, namely Estee Lauder, Lancome, Helena, Yameng, L'Oreal, Shiseido, Xiaomi, Hailan Mystery and Winona, has exceeded 100 million, and the turnover of 134 brands has exceeded 10 million.
Taobao Shopping Cart Sharing Function Launched, New Double Eleven Shake One Shake Function
The function of Taobao shopping cart was officially launched on October 27. Users can see the entrance of sharing shopping cart by clicking the shopping cart page in Taobao APP. Users can share with friends by checking the shopping cart products they want to share.
In addition, Taobao has also added a shake and shake function, which allows you to share shopping carts with your friends below the line. In addition to friends' shopping carts, you can also see many shopping carts of stars, anchors and celebrities.
The first "senior venue" on Tmall's Double 11 launch: exclusive for the elderly
In order to facilitate online shopping for the elderly during the Double 11 Festival, Tmall officially launched the "Elderly Meeting". This is the first time that the Double 11 has been launched as an exclusive venue for silver haired people. Silver haired people can enter the venue with one click from the prominent entrance on the home page.
It is reported that the page of the Double 11 seniors' meeting place belongs to the "minimalist style", which is like a world under a magnifying glass: both the product image and the product name have been magnified. In addition, there are few other elements on the page, which is conducive to the silver hair family to quickly and accurately understand the product information.
Taobao launched the emoticon shopping function, which has covered 400 commonly used emoticons
According to the official introduction, consumers can get corresponding product recommendations by directly entering Emoji expression representing their mood in the Taobao search box.
This function is in the stage of large-scale public beta, and has covered nearly 400 commonly used expression packs. Previously, Taobao also launched a series of practical new functions such as the elderly version, taking photos to buy medicine, and sharing shopping carts.
Dynamics of Little Red Book Platform
Little Red Book launched three rounds of soft advertising renovation plan
Little Red Book has prepared three rounds of soft and wide renovation plans, each of which lasts for 30 days and lasts for three months in total.
Phase I: 10.25-11.25
Phase II: 11.25-12.25
Phase III: 12.25-1.25
The rectification method is: manual+machine. Punishment measures include but are not limited to: prohibition of inclusion, restriction of current flow, prohibition of submission, etc.
The small red book lottery function is greatly improved. Individual bloggers can also draw prizes
The lottery of Little Red Book has been greatly adjusted. As early as October 20, Little Red Book issued a notice on limiting the time of lottery activities in the background of Enterprise, specifying the upgrade of lottery tools on November 15.
Important changes to the new lottery module include:
1. Based on the professional number and fans, as long as the professional number and more than 500 fans, you can use the lottery function!
2. The number of sweepstakes is changed to 3 times per month!
3. Lottery notes can be used for advertising! (May include French fries)
Other relevant developments
Baijia will support the shell breaking plan with 10 million venture capital and 100 million level flow
On October 21, the "Top 100 MCN Super Partner Conference" was successfully held in Chengdu, the capital of Tianfu.
It is reported that at this conference, Baidu Baijia launched the "micro drama incubation plan" - the "shell breaking plan", which supports the content of high-quality micro dramas through a number of policies, such as the exposure of hundreds of millions of traffic resources, tens of millions of venture capital funds, millions of cash dividends, the signature packaging of leading authors, and massive high-quality IP inventory.
The National Cyberspace Office plans to standardize Internet user account name information
The National Cyberspace Office released the Regulations on the Management of Internet User Account Name Information (Draft for Comments) for public comment, and the deadline for feedback is November 10, 2021.
The opinion requires that when minors register accounts, they should obtain the consent of their guardians and provide their own resident ID card numbers for verification of their true identity information.
Fierce! 109000 new live broadcast enterprises in the first nine months of this year increased by more than 284% year on year
Enterprise survey data shows that there are 185600 enterprises related to live broadcasting in China. In the past decade, the registration of live broadcasting enterprises in China has been rising. In 2019, China added 10400, up 67.53% year on year. In 2020, there will be 46400 new live broadcast enterprises, with a year-on-year growth of 346.61%, which is the largest number of new live broadcast enterprises in the past decade.
In the first nine months of 2021, there will be 109000 new enterprises in China, with a year-on-year growth of 284.93%, which will exceed the registered number of live broadcast enterprises in 2020. Among them, in recent August and September, there were 19200 new enterprises related to live broadcast in China. The number of enterprises registered for live broadcast in a single month this year is far more than that in 2020. It is worth noting that this year's individual monthly registrations have exceeded the annual registrations in previous years.
The newly added "blow up comment" function on Weibo is invisible only to itself after use
Some netizens reported that Weibo launched the function of "blowing up comments" before forwarding, commenting and liking in the comment area.
If the blogger has comments on his microblog that he doesn't want to see, he can use the "blow up" function. After the "bombing", the comment can still be seen and commented by others except the blogger himself.
According to the official function introduction of microblog, for some extreme comments that do not involve content security, the existing regular complaints and blackmail cannot meet the personalized consumption needs of users, so microblog has recently launched the function of "blowing up comments".
