"Under the clarion call and east wind of Web3.0, virtual digital people seem to be endowed with a higher meaning?
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(ChinaIT. com) In 2021, the virtual digital human under the concept of the meta universe will rise. Concerts, variety shows, endorsements, catwalks, talk shows, short plays, live broadcasts... The "18 kinds of martial arts" virtual digital people have attracted hundreds of millions of traffic attention, enterprise focus, capital pursuit, the rapid increase in the demand for digital life of Chinese people under the epidemic, and the application of smart phones and consumer VR hardware. The development of virtual digital people has entered a fast lane, At present, even in the live broadcast room of e-commerce live broadcast, virtual anchors can be seen selling goods with goods.
At the same time, with the clarion call of Web3.0 and the coming of the east wind, virtual digital people seem to be endowed with a higher level of significance. From the auxiliary role of "instrumental empowerment" in the Web2.0 world, they have become an indispensable key puzzle and scene entry in the Web3.0 world, and their value is constantly evolving. However, under the two environmental orders of Web2.0 and Web3.0, what direction will virtual digital people evolve? What kind of business model has grown?
01
Understanding Virtual Digital People
In terms of technology, virtual digital human can be understood as an interactive virtual image with the appearance, behavior, thoughts and values of "human", which is created through computer graphics, speech synthesis technology, deep learning, brain like science, biotechnology, computing science and other technologies. The difference between virtual digital human and robot and bionic human is that the former only exists in the form of data, while the latter two have real carriers. Generally speaking, the category of digital human includes virtual human, and the category of virtual human includes virtual digital human.
The concept of virtual digital human was born earlier. As early as 1982, Lin Mingmei, the world's first virtual idol, was born. After nearly 20 years of development, with the initial arrival of the Internet era, the first widely recognized idol made in Japan was the first voice of the future; And after nearly 15 years of development, with the breakthrough of artificial intelligence technology and game engine technology, the virtual digital human finally entered the right track of development. Its landmark event is the world's first AI composite female anchor jointly released by Sogou and Xinhua News Agency. Today, the virtual digital human is ready for concerts, variety shows, endorsements, catwalks, talk shows, short plays Live broadcast and other 18 kinds of martial arts.
At present, the existing virtual digital human technology architecture can be basically summarized as "five horizontal and two vertical". "Five horizontal" refers to five major technical modules for virtual digital human production and interaction, including character generation, character expression, composite display, recognition and perception, and analysis and decision-making. Among them, character expression includes voice generation and animation generation, while animation generation includes driving and rendering. "Two vertical" refers to 2D and 3D digital people, of which 3D digital people need to use 3D modeling technology to generate digital images. Due to the increase of information dimensions, the amount of calculation required is larger.
At present, there is a certain market demand for virtual digital people, but there is still a huge space for business model exploration. Yu Jianing, Executive Director of the Meta Universe Industry Committee of the China Mobile Communications Federation, said in an interview with a reporter from CCTV that at present, virtual digital people in the industry are roughly divided into service based virtual people and identity based virtual people. The service-oriented virtual person can provide services in specific scenarios, and can replace many social roles in the service industry, such as enterprise employees, hosts, medical consultants, housekeepers, etc; Identity based virtual people are more inclined to re-establish a new kind of virtual image and land in entertainment games and other fields, such as idol based virtual people, live broadcast virtual people, etc. However, no matter which type of business model is too simple, either to do customer service to reduce costs and increase efficiency, or to earn traffic by reward.
02
Virtual Digital Human in Web3.0 Environment
In the Web 2.0 era, users are controlled by the Internet platform while contributing traffic. Relying on blockchain technology, Web 3.0, which has the characteristics of trust free and decentralized, will break this phenomenon and return the control of data and privacy to users. This feature also makes Web 3.0 widely favored by the market and capital. Globally, Internet giants compete to lay out the Web 3.0 field. At the Web3.0 track, social networking, music, writing, finance A large number of entrepreneurial projects have emerged in such fields as, and these industries are highly compatible with the application scenarios of virtual digital people.
In the current foreseeable push stack for building Web3.0: blockchain, metauniverse, encrypted assets, DAO, and NFT are all indispensable and important components, while virtual digital human, as an identity carrier, may become a link and entrance to various fields such as the metauniverse, DAO, and NFT. As Tim Sweeney, CEO of Epic Games, a well-known game developer, said; The metauniverse will be an unprecedented large-scale participatory media, and all users can participate, create, share and profit from it. Users' virtual digital avatars (Avatar) can freely shuttle between different platforms. Everyone will have their own common identity and common wallet, which will also be the value evolution path of "future ongoing" of virtual digital people.
In fact, it is easy to understand that virtual digital people are regarded as the test ground and outpost of Web3.0. With virtual digital people as the "anchor", going up is the meta universe, opening up the interface between digital and reality is the identity symbol of entering the meta universe. Going horizontally, combining NFT and DAO can produce new value effects and IP effects, which also enables the ownership of assets and data to be attributed to individuals, making it possible and possible to realize them.
It is worth mentioning that depending on the virtual digital human ecology created by UGC community, it may be combined with DAO to create a new business model in the future, so that ecological participants can share the dividend of IP growth. The organizational form that is run and managed by the community through a transparent decision-making process, each content creation that occurs on the DAO can be traced on the chain, open and transparent, and the contribution value can be measured. Everyone is both a value creator and a value sharer. This positive cycle of communication incentive model and community autonomy mechanism provides a rich "fertile ground" for the creation of virtual content.
However, in the world of Web3.0, the virtual digital human industry is still faced with how to ensure the security and credibility of identity and establish a traceable distributed digital identity system? Public opinion bubbles, ethical constraints and other issues may become hidden worries, and the "Terror Valley" effect should also be vigilant. How to establish the code of conduct for digital people? How to measure the life standard? These are the future challenges of virtual digital human.
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Source: Techsoho
