In recent days, many dithering users have found a "voice live broadcast" logo on their live broadcast interface. This is the latest live broadcast mode of Ditto. After entering the live broadcast of voice, except that the video does not need to be turned on, other functions are consistent with the live broadcast of video. The interior not only has the functions of comment and gift giving, but also has a unique chat room option, which can add 8 connected seats, allowing viewers to have a direct conversation with the anchor. At a time when the cost of getting customers on the Internet is getting higher and higher, ear has become a new "entrance". After the video live broadcast was gradually labeled as "selling", the source code of the voice live broadcast APP began to enter a golden age.
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What can the source code of voice social APP bring?
In fact, when it comes to voice live broadcast, we must talk about WeChat voice live broadcast. Although most of the existing WeChat live broadcast is video live broadcast, WeChat voice live broadcast can also bring me a lot of surprises. WeChat voice live broadcast can also add pictures and text, PPT, etc., which is more suitable for education and popular science. With the advantages of WeChat, it is more transmissible, and can be described as a new live broadcast system that can quickly realize knowledge! Therefore, voice live broadcasting can bring new development to WeChat live broadcasting, which is not only of course.
In the process of content realization, compared with video live broadcast, although voice live broadcast cannot attract users with pictures, it has cut into people's time fragmented usage habits by relying on voice, which has become another important carrier of paid content after video live broadcast. Voice live broadcast+content realization, making ear become the realization channel. Nowadays, obtaining fragmented and high-quality content is becoming the mainstream lifestyle of young people. In the face of "reading and learning", it makes the eyes even worse. When fragmentation time and visual fatigue occur at the same time, the ear becomes the mainstay to solve the problem. In the process of realization of live voice broadcast, sound effect and cadence can not only highlight the key points of knowledge, but also can omit the excessive length in the text to avoid too much information interference, so that users can focus on and deeply understand the knowledge content.
At present, various content realization platforms are emerging in endlessly, and the serious homogenization of content is one of the primary problems encountered by knowledge service providers How to stand out from many competitors?
1. Video, text, and voice live broadcast are three pronged voice live broadcast, which transmits content directly through voice without the assistance of other factors, so the requirements for content are more stringent. The audience can only distinguish between good and bad according to the content conveyed by voice. As for the course content, we must strive for perfection, so the lecturer will create better paid content by taking voice as the main carrier and using pictures, texts, videos and other forms of assistance.
2. Dig deep into the market segment: create more efficient live classes. In terms of the current industry situation, the front-line vertical fields (life, e-commerce, beauty, etc.) have been occupied by live video or we media. In these fields of competition, live voice obviously has no advantages. In some vertical yet undeveloped secondary market segments, voice live broadcast will have more prospects. Some market segments have higher requirements for tone, context and semantics, such as education, training, medical consultation, etc. Compared with graphic information, voice information is more vivid and easier to understand. In these fields, voice live broadcast can spread knowledge content more efficiently, allowing users to have a better learning experience.
From the perspective of the source code of the voice social APP, the realization potential is also considerable. The first is the realization of hard advertising, which is the most direct and visible way of realization. Users can push accurate advertisements for them through big data portraits, and then share with the anchor. Next is deep content bundling. Future advertisers can form a win-win situation with high-quality entrepreneurs, integrate advertising directly with suitable content, and form a bond of values. This also requires a certain cost, but it is a future trend. The future MCN of the voice industry will also be born. In terms of UGC interactive marketing communication, because voice users have stronger participation and interaction at the UGC level, and have demands to meet emotional needs, businesses have endless opportunities to combine.
With the advent of pan entertainment, the live broadcast industry is no longer fresh, and voice is more and more popular with the younger generation. The development of voice social APP source code may become a new growth point of the live broadcast social industry in the future.
Source/Shandong Bugu Technology
