Developers have "sold themselves" twice, WordPress payment theme has been open source, and WordPress theme development instance

Original title: Developers have "sold themselves" twice, and WordPress payment theme has been opened

Article | Travis

Production | OSC Open Source Community (ID: oschina2013)

Frost Brian Gardner, the developer of, WP Engine Already out of his hands buy The Frost project. After being acquired by WP Engine, Frost's business model will change. It will become a free and open source project in the future and focus on complete website editing. Gardner will refund all users who are using Frost.

Frost is a WordPress paid topic released by Brian Gardner earlier this year, and it is also the main product of his new company. The original version of Frost was released as a sub theme of Genesis, another company founded by Brian Gardner StudioPress The theme frame of.

Just like Frost now, WP Engine acquired StudioPress in 2018, and Gardner joined WP Engine after the acquisition. However, he resigned from WP Engine in 2019, and Gardner has been developing independent Frost for two years. In September this year, Gardner returned to WP Engine as the chief developer.

Gardner explained why Frost was acquired after he returned to WP Engine. Brian Gardner said, "I am leading the WordPress developer relations team of WP Engine. We have a simple task: to accelerate the innovation of WordPress and help the community transition to block editor and whole site editor“

It is precisely because of the powerful functions of Frost Block Editor and its coincidence with the goals of WP Engine that WP Engine finally decided to acquire Frost.

In order to be consistent with the core value of WP Engine's commitment to feedback, Frost will also transition from paid to free. Gardner said: "In view of the change in the business model, we will issue a full refund to all users. Through open source Frost and focusing on editing on the whole site, we hope to encourage the community to try the extension function of the block editor. We believe in its potential and look forward to helping it grow".

Frost related code has been managed to the WP Engine Theme Library , open to everyone, but it is still in the experimental stage. Now what I am most curious about is whether the developer Brian Gardner will resign again, start a business again, and the project will be acquired by WP Engine again.

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