Haichang Ocean Park (02255) and Dalian Forest Zoo signed a cooperation framework agreement to jointly build the international IP theme entertainment project of Dalian Forest Zoo, Shanghai Haichang Ocean Theme Park

Zhitong Finance APP reported that Haichang Ocean Park (02255) announced that the Group had recently signed a cooperation framework agreement with Dalian Forest Zoo Co., Ltd., and the two sides would jointly create an international IP themed entertainment project for Dalian Forest Zoo.

According to the cooperation framework agreement, the two sides will give full play to their respective advantages, jointly invest, and cooperate to build an indoor parent-child snow amusement park at the performance venue of Dalian Forest Zoo Phase II, with a construction area of about 4300 square meters. It is proposed to set up an international IP theme interaction area, polar marine animals exhibition area, ice and snow play area, ice performance area, catering coffee area, etc.

Dalian Forest Zoo Co., Ltd. is a wholly-owned subsidiary of Dalian Culture and Tourism Development Group Co., Ltd., a municipal state-owned enterprise in Dalian. Dalian Forest Zoo is located in the Baiyun Mountain Scenic Area on the south coast of Dalian, with a total area of about 7.2 square kilometers. It became one of the first national AAAA scenic spots in 2000.

The Board of Directors believes that this project will become the first output project of the "International IP Permanent Pavilion" product series of the Group's cultural and tourism services and solutions business segment, which can give full play to its comprehensive strength and competitive advantages in cultural and tourism product customization, design, operation and brand resources. The "International IP Permanent Pavilion" is the product series of the Group's cultural and tourism services and solutions business segment. The Group will continue to promote the layout nationwide to provide more abundant and high-quality products and services for China's huge parent-child family tourism and leisure market. At the same time, the Group continues to integrate IP commercialization with ground consumption and entertainment scenes such as theme parks, scenic spots, lifestyle hotels, and commercial properties, and transform private domain traffic through IP's unique viscosity and diversion effect, forming a new consumption blueprint with IP consumption scenes, private domain traffic, IP commodity output, and supply chain business as the moat.