How to optimize WordPress website? How to use the free wordpress plug-in to make websites quickly include and rank keywords. Every webmaster of us is thinking, how can we do a good job in SEO optimization of the website? It is far from enough to rely only on theoretical knowledge. We also need to find out our own experience from practice. Of course, we can learn some successful practical experience, so that we can avoid some detours on the road of SEO optimization. Here are some practical tips on SEO optimization shared by the blogger, hoping to help the webmaster friends!
1： Before website construction, it is necessary to position the website
Including the determination of the theme, the target group of the website, the title and keywords of the website, etc., what kind of content on the website is more attractive to customers, which can make customers stay happily, reduce the bounce rate of the website, and then optimize the keywords to make the content of the website more consistent with the search habits of search engines, In this way, the content can be included by the search engine as much as possible! Before the construction of the website, a complete plan should be made, and the plan should be scientifically formulated on the premise of a large number of data analysis, rather than being taken for granted!
2： Seriously carry out the structural design of the website
This is the most important step for a website to have a good user experience and search engine experience. Simple and generous web design is more popular with users and search engines. If the structure of the web page is chaotic, unclear, or even deep, and the level from the content to the home page exceeds four levels, This is not conducive to the reading habits of users and the search habits of search engines. In addition, the website can not make a fuss, thinking that flash is very tasteful. This is a big taboo for individuals to do websites, because flash is not conducive to the inclusion of search engines, and opening flash pages will also lead to a decline in user experience due to the long loading time!
In addition, in this link of website design, some webmasters like to make some special symbols on the web page, thinking that these special symbols will make the search engine more attractive. In fact, a little bit of search engine is more popular. If you do too much, it is like stacking key words, which is also despised by search engines!
3： The keywords and descriptions must correspond
The key word is luffa water, but the description is an irrelevant product, so the conversion rate of other people's traffic through the search engine is often too low, because it does not correspond to your own search target, so the key words and description as well as the theme of the website must correspond one by one!
4： Everyone knows the importance of the construction of the website's external chain
There is also a saying in the industry that the external chain is the king. However, if you only focus on the external chain and do not pay attention to the optimization of the internal chain, it will have a serious impact on the user experience of the website and the friendliness of the search engine. The internal chain must be hierarchical, one link at a time, and there should be no dead links. You should make 404 error proofing pages on the website, In this way, search engine spiders will know how to turn to crawling from other angles without jumping out, which will lead to many pages not being included. Usually, the inner chain accounts for 40% of SEO optimization, while the outer chain accounts for 60%, so it is still not possible to just do the outer chain optimization!
5： The importance of content update and maintenance is self-evident
If the website has no content, it is just like a white bone essence. It has a good skeleton but no skin, and naturally can't be a beauty. However, the update and maintenance of the content must adhere to the daily update according to the time period, rather than a three-day fishing and two-day drying web style update! This will allow spiders to regularly come to your website to collect articles every day!
We can use this Wordpress SEO plug-in to achieve automatic collection of pseudo original releases and active push to search engines. It is simple to operate without learning more professional technologies. It can easily collect content data in a few simple steps. Users only need to make simple settings on the Wordpress SEO plug-in. The plug-in will accurately collect articles according to the keywords set by the user, This ensures consistency with industry articles. Collected articles can be localized and saved, or can be automatically published after pseudo original, providing convenient and fast content collection and rapid creation of pseudo original content.
Compared with other Wordpress SEO plug-ins, this Wordpress SEO plug-in basically has no rules, and does not need to spend a lot of time to learn regular expressions or html tags. It can be used in one minute and only needs to enter keywords to achieve collection (Wordpress SEO plug-in collection is also equipped with keyword collection function). Automatic hang up during the whole process! Set the task, and automatically perform the collection of pseudo original works and publish them and actively push them to the search engine.
No matter you have hundreds or thousands of different CMS websites, you can achieve unified management. It is not a problem for one person to maintain hundreds of website article updates. This Wordpress SEO plug-in is also configured with many SEO functions, which can improve many SEO optimizations while collecting pseudo originals through software.
1. Website push (let search engines find our site faster)
2. Automatic picture matching (relevant pictures will be automatically configured if there are no pictures in the article content). Set the automatic downloading of pictures to save them locally or to a third party (so that the content no longer has the other party's external chain).
3. Automatic inner link (let search engines crawl your links more deeply)
4. Insert a paragraph or keyword before or after the content or title (you can select title and title to insert the same keyword)
5. Website content insertion or random author, random reading, etc. become "highly original".
6. Regularly publish (regularly publish articles to let search engines capture your website content on time)
Through these SEO functions, we can improve the originality of website pages and increase the ranking of websites. Through monitoring management on the tool, you can view the collection, release and active push of articles (Baidu/360/Sogou Shenma/Google, etc.) without logging in to the website backstage every day. Automatically optimize SEO content directly on the tool. Currently, the blogger's personal testing software is free and can be downloaded directly! We can maintain and update the website content through this plug-in.
Six; Impact of server on SEO
Server performance monitoring is the premise and foundation of performance optimization, as well as the check and measurement standard of performance optimization results. There are different performance test indicators from different perspectives. From the perspective of developers and testers, the main indicators of server performance monitoring include response time, concurrency, throughput, performance counters, etc. In theory, the daily indicators of the monitoring server are the daily work of SEO personnel, but this is a problem that most people often ignore, especially some small and medium-sized enterprise sites. People think that this is a waste of time and does not mean much.
So, what is the significance of server performance monitoring for SEO?
1. Website speed: affect the crawl frequency
A. Mobile priority index: For Baidu, it requires the loading speed of the mobile end of the website to be controlled within 3 seconds as far as possible.
B. Page loading speed is too slow: it will reduce the frequency of Baidu spider crawling, thus reducing the pages included by Baidu, especially list pages and TAG pages.
C. After previous tests, when you continuously shorten the loading time of the last byte of TTLB, you will find that the amount of page fetches increases significantly. Therefore, it is necessary to monitor the server loading speed using website testing tools.
2. CPU and memory: affect user experience
By monitoring the usage of server CPU and memory, you can clearly understand the timely status of online websites, especially for ASP programs, when using IIS, the CPU usage often soars, resulting in abnormal blocking of front page access, which seriously affects the user experience. There are many reasons for this problem, such as:
A. Website framework problem: When the amount of data reaches a certain level, reading and writing data often results in abnormally high memory usage.
B. An abnormal process: the website is hacked, and a hidden process takes up a large amount of CPU usage.
C. Sudden increase of website traffic: if you write a popular article on the new media platform, your website visits will rise instantly and not be released in time.
3. CDN usage: snapshot and security
If you use CDN acceleration, you may need to regularly review Baidu snapshots to see if they have not been updated for a long time, thus affecting the update of website content. At the same time, you need to monitor the status of the server being used every day, and use the CDN to effectively shield the long-term attack IP.
4. Weblog: Review 404 pages
Regular review of website logs is conducive to finding more 404 pages and checking spider access status codes. For websites with large traffic, regular cleaning and selecting the appropriate time to generate logs is also particularly important for server performance. If the operation is improper, it will also cause CPU utilization to exceed the warning.
5. Server snapshot backup: data recovery
For the system disk and data disk of the server, regularly monitor the data snapshot of the server, which is conducive to improving the data security of the site and reducing the maximum loss of server problems. Therefore, it is necessary to develop different disk snapshot strategies for different sites.
After reading this article, if you think it is good, you can collect it or send it to your friends and colleagues who need it. Follow the blogger and take you to learn about various SEO experiences every day, so that your website can quickly collect and rank keywords!
