Original title: How to make your website operate safely and efficiently?
With the rapid development of the Internet wave, more and more enterprises or individuals have set up their own websites. However, some of these people's websites are thriving and have a high conversion rate. They convert clicks into sales and earn a lot of money. But there are also many people whose websites are not visited. So why is this? This involves the bounce rate of websites. Generally, websites with high bounce rate are difficult to succeed. Then why is the bounce rate so high? In fact, apart from website design, the speed of website opening and loading is also very important in many cases. The speed of website opening and loading is related to the speed and stability of the server. How should we build a safe and stable website? First of all, a secure and stable website has two important contents, one is a secure and stable server, and the other is stable content.
1、 Secure and stable server
I believe that everyone who works on the website knows the importance of choosing a safe and stable high-quality server. But in fact, there are many details to be paid attention to in the selection of servers. Generally speaking, for domestic customers' websites, we recommend putting them on domestic servers. Bizhang's domestic customers still use domestic servers to open websites faster. If there are customers in domestic and foreign markets at the same time, we generally recommend that they be placed on the server in Hong Kong, so as to ensure that domestic or foreign users will not be slow to open the website at the same time. If the website is only for foreign users, we must suggest that it be placed on a foreign server. However, a website placed on a domestic server involves the filing of a website, because the Ministry of Industry and Information Technology of the People's Republic of China stipulates that all websites placed on domestic servers must be filed with the Ministry of Industry and Information Technology. The filing needs to prepare materials according to the requirements of the server supplier, and then submit them. The audit time varies from five working days to twenty working days. The more complete and standardized the materials prepared, the higher the pass rate. At the same time, Wanyi Cloud reminds you not to choose some cheap servers or spaces. Don't take advantage of the temporary cheapness, which makes your website unstable or unsafe. You should know that it is the same principle that every penny is worth every purchase. Now you may save this money. But in the later stage of website operation, if the server is always out of order, and the website can't be opened and can't be accessed for a day or two, it will have a great impact on the website. And in case of being attacked and the data being calculated and modified, it would be even more costly.
2、 Content updates should be stable
Many people think that updating content is a good idea. I just need to update articles frequently. In fact, it is not the case. First, the updated articles should be original. Second, the time for updating content should continue to be regular, which is more conducive to spiders' crawling and crawling. At the same time, the structure and overall content stability of the website are also very important. Generally, people who have worked on websites know that in the process of website revision, they should try to maintain the original network structure of the website as much as possible, and pay special attention to the title and keywords of each page, which should be consistent with the original website, so as to enable the search engine to collect and capture normally as much as possible without being affected by the revision. It should be noted that search engines capture and understand each page separately. In the process of website revision, the home page, column page and list page are easy to be changed, leading to the search engine to re capture and include, which is equivalent to re understanding and understanding your website, which may lead to the right to be demoted or less included within a period of time after the revision.
So, to sum up, in order to operate safely and stably, a website should not only have software support - stable updating of articles, but also hardware support - high-quality and safe servers. In addition to continuously and stably updating website content, it should also build brand awareness of the website. The websites of many large enterprises we have seen are usually rarely revised on a large scale. Because the websites represent the brand image to a certain extent, it takes some time to promote the brand image of enterprises. Frequent website revisions will lead to unclear user cognition. To maximize the role of a website, it takes a lot of time and energy of the website operator, but the effect of the website is not necessarily immediate, which requires the website operator to continue to optimize and operate. As long as you stick to it, quantitative change will become qualitative change one day.
Wanyiyun Information Technology (Shandong) Co., Ltd. sincerely welcomes new and old friends to consult and exchange information about any website.
With a well built enterprise website, Wanyi Cloud is worthy of your trust.
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