The original Wordpress is an English version of the domestic Wordpress theme, so many users are looking for domestic Wordpress themes. Today, I would like to share a universal Wordpress plug-in tool that can manage websites in batches! Just enter the domain name to select Chinese wordpress theme or Chinese template (80000 sets of theme templates are built in). A website was built in this way. Various theme function plug-ins and so on, which are the most comprehensive plug-ins of wordpress 。 We will show you pictures later. Look at the picture. One click website building+industry content collection+pseudo original+active push to search engines for inclusion
With the improvement of smart phones in recent years, mobile side traffic is increasing. Many webmaster search engine optimizers have begun to pay attention to the traffic movement of the website. However, some people are not clear about the optimization of mobile terminals on websites. Today Yu Cen will discuss with you how to optimize mobile terminal websites and mobile terminal optimization techniques.
This method is mainly applicable to the website environment of lamp (linux+apache+mysql+php), and it is also the most common and simple way to use the settings. However, some operating environments are that lnmp (linux+nginx+mysql+php) cannot directly use. htaccess requirements to stop compiling rules before they can be used! This method is mainly applied to the Windows host. Because the Windows host does not support. htaccess implicitly allows to complete the redirection of personal blog addresses for web.config, but it can also add ISAPI_Rewrite components to the system to use. htaccess to stop setting this method is also used for the Windows host. First, we need to consult the space provider about the ISAPI_Rewrite version of the website, The version of ordinary ISAPI_Rewrite is different, and the 301 regular expression of the configuration file is written differently.
1、 Domain name and robot settings
1. The domain name should be as short as possible and easy to remember. Most domain names of mobile websites are secondary domain names of personal computer websites. Of course, this is also good. Its difference from traditional websites makes users pay more attention to their trust. However, if it is a special mobile website, it is better to have a short and easy to remember domain name. For example, Baidu proposes to use secondary domain names starting with m
2. It is better to set robots without any restrictions and let all search engines capture them. In addition, a mistake made by many webmasters has also been corrected here. Baidu officials said that the crawler UA of Baidu Spider is Baidu Encyclopedia (www and M are different). Some webmasters often mistake Baidu mobile crawler's user interface for Baidu mobile phone, but this is not the case. Introduction reading (criteria of SEO signing technology)
Second, do a good job in the adaptation and conversion of mobile and personal computer websites
1. Ensure that each page of the mobile website or PC website has a corresponding navigation or prompt link, so that users can switch between the mobile version and the PC version, and can better include the search engine.
2. Baidu official statement: for mobile websites, when Baidu encyclopedia ua or other sources are uncertain about ua visits, they propose to return to html5 or xhtml directly with tacit consent
3、 Data synchronization between mobile station and PC station
The mobile station and PC station use the same top-level domain name, prefixed with M and www, which is the most common way. Usually, we need to synchronize data before optimizing this mobile station. The mobile station and personal computer station share the same database, and each page corresponds to each other. Then we need to do a good job of mobile adaptation. This mobile platform does not need to be optimized separately. Just complete the ranking of PC stations, and the ranking of mobile stations will also be improved.
4、 Compliant or responsive websites
Traditionally, websites with strong adaptability or flexible response are increasingly popular. Using the same domain name and css to control the presentation of personal computers and mobile terminals can be regarded as a combination of mobile stations and personal computer stations. This kind of website optimization requires neither mobile adaptation nor individual optimization of mobile terminals, but only routine optimization methods of personal computer stations to maintain the website. Precautions for referrals (Shenzhen SEO training)
5、 The mobile website should be as simple as possible
1. Mobile websites download pages more slowly than PC websites. Try to keep the number of pages and size to a minimum.
2. In addition, as a mobile phone user, the time for the user to read the web page is systematic. Click on many pages impatiently and show the main content of the page directly to the visitors. Therefore, the design of mobile websites should be as simple as possible.
3. The guidance page or purchase process should be as simple as possible, providing the simplest steps from visitors entering the website to purchasing, directly discarding those superfluous content, and showing visitors what they want. If a purchase process needs to register 6 or 7 items and fill in more items at the time of purchase, I'm afraid it won't come again next time.
6. Optimize website: the same principle as that of computer
7. Optimization of various html tags: such as "<stronguu", "em", "h" and "em", which have the same meaning as computer websites.
Remember: alt attribute optimization. The location in the mobile terminal is much higher than that in the PC terminal. Since many mobile phone users do not support pictures to save traffic, the text in alt will be displayed. Referral reading (how to plan keywords on the website)
8、 Try to avoid using pop ups, flash, java and other behaviors: Similarly, flash and pop ups will occupy a large part of the traffic, which will undoubtedly waste mobile users' time and traffic.
9、 Follow the Baidu search landing page experience rules in the white paper
10. Optimize page title: title is as important as mobile search engine optimization or personal computer search engine optimization.
Xi。 Optimization of page details
1. Exclusive mobile website title tag. Web page code of the first page of mobile phone website or channel
Keywords and descriptions should be added with meta tags and keywords different from those on the computer side. The keywords and descriptions on each page are similar to those on traditional PC websites
The samples shall be filled out in a targeted way. This is very helpful for the presentation (summary) and optimization of search results.
2. Reduce dead chain. If there is no content, it is better to specify it with a status code, such as 404, 403, etc. If the content death chain wants to redirect to the home page, it is better to skip 302 instead of javascript.
301 directions will be executed when the mobile phone website is modified or changed. Baidu officials pointed out that the mapping of old and new content should be as simple as possible with regard to the modification of mobile websites or the change of domain names. If the path remains the same during the domain name change, the negative impact will be smaller and the impact time will be shorter.
The webmaster is constantly depressed by this matter. Especially in recent years, people have heard that the role of the outer chain has been greatly reduced. You can rank without sending the outer chain. Is that true? Don't be fooled. Let's start from practice. I can clearly inform you of this problem. So far, there are no industry websites that do not need mobile stations. You can go to Baidu Index to search your website keywords and see the search proportion of mobile websites. However, here is a very important point to note: becoming a local service industry website is the most needed mobile platform. From the perspective of user needs, the user needs to find the relevant needs of local services. He definitely needs addresses, phone numbers, prices, map guides and other requests. As for user needs, I have explained in detail the three steps to confirm the website title by analyzing user needs. This situation is also a local service demand, as is the decoration industry. Don't be impatient. Everyone seems to be at a loss when hearing about the optimization of the mobile platform. After completing the above points, the mobile station and PC station should do their best.
(1) The domain name should be as short as possible and can be displayed in the search list;
(2) Pay attention to the opening of the robot file, and don't worry about why the mobile station doesn't rank. Search engines stop crawling when viewing robot files. There are too many cases of such low-level errors.
(3) Writing of main TKD title tags and several important meta tags;
(4) As for some very small details that cannot be neglected, you can check what must be done before the website goes online.
